Rolled banknotes forming a tree-trunk cross-section

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Instagram post · Reference

Rolled banknotes forming a tree-trunk cross-section

A plain light grey seamless background with a soft vignette. A tightly coiled roll of worn banknotes, shot from above, reads as the growth rings of a sawn log, with a soft drop shadow beneath it. There is a lot of negative space, and a dashed coupon-style border and a segmented multicolour footer strip add structure. The look is understated, witty and print-ad clean.

Palette

#cbcbcb
#eeeeee
#dbdbdb
#ababa9
#7d6f65
#928a86

Layout: A centred top-down roll of banknotes sits above the middle, with the headline split into two fragments on its left and right. Below it is a centred dashed-border offer box, the contact CTA sits bottom left, the logo bottom right, and a thin multicolour stripe runs along the base.
Typography: Clean geometric sans in black, regular weight with bold for the contact details; green serif caps wordmark with a sans tagline.

All creative ads for banks and finance companies

photographic
minimal
rolled banknotes
tree rings
dashed coupon box
color stripe
clever
calm
trustworthy

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Rolled banknotes forming a tree-trunk cross-section.
- Look and feel: A plain light grey seamless background with a soft vignette. A tightly coiled roll of worn banknotes, shot from above, reads as the growth rings of a sawn log, with a soft drop shadow beneath it. There is a lot of negative space, and a dashed coupon-style border and a segmented multicolour footer strip add structure. The look is understated, witty and print-ad clean.
- Layout: A centred top-down roll of banknotes sits above the middle, with the headline split into two fragments on its left and right. Below it is a centred dashed-border offer box, the contact CTA sits bottom left, the logo bottom right, and a thin multicolour stripe runs along the base.
- Typography: Clean geometric sans in black, regular weight with bold for the contact details; green serif caps wordmark with a sans tagline.
- Colours: #cbcbcb, #eeeeee, #dbdbdb, #ababa9, #7d6f65, #928a86 (background #cbcbcb, text #7d6f65, accent #7d6f65).
- Mood and details: clever, calm, trustworthy, rolled banknotes, tree rings, dashed coupon box, color stripe.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/107382772363496162-3f954fcd95fb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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