A person hiding behind a newspaper whose front page is a perfume ad

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Instagram post · Reference

A person hiding behind a newspaper whose front page is a perfume ad

A moody café scene with dark wood panelling and a dark round table, lit by warm, soft light. A suited person holds up a broadsheet that hides their face, and its front page shows a black, gold and red perfume bottle as the focal point. An espresso in a white cup and a glass of water add everyday realism. The finish is cinematic with muted browns and a filmic tone.

Palette

#0a0705
#20130d
#9c8673
#b39d89
#382319
#7f6755

Layout: A large open newspaper fills the centre, with a blackletter masthead at the top, the bottle photo in the middle and a bold lowercase headline below. A monogram logo sits at the top right, and a coffee cup and water glass anchor the foreground table.
Typography: Blackletter newspaper masthead; bold rounded lowercase sans headline; small serif monogram logo

All creative ads for perfume brands

photographic
retro
luxury
newspaper
espresso cup
water glass
wood panelling
cafe table
witty
sophisticated
editorial

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: A person hiding behind a newspaper whose front page is a perfume ad.
- Look and feel: A moody café scene with dark wood panelling and a dark round table, lit by warm, soft light. A suited person holds up a broadsheet that hides their face, and its front page shows a black, gold and red perfume bottle as the focal point. An espresso in a white cup and a glass of water add everyday realism. The finish is cinematic with muted browns and a filmic tone.
- Layout: A large open newspaper fills the centre, with a blackletter masthead at the top, the bottle photo in the middle and a bold lowercase headline below. A monogram logo sits at the top right, and a coffee cup and water glass anchor the foreground table.
- Typography: Blackletter newspaper masthead; bold rounded lowercase sans headline; small serif monogram logo
- Colours: #0a0705, #20130d, #9c8673, #b39d89, #382319, #7f6755 (background #20130d, text #b39d89, accent #b39d89).
- Mood and details: witty, sophisticated, editorial, newspaper, espresso cup, water glass, wood panelling, cafe table.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/65091157110811550-c05eacc5ec95.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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