Cologne bottle standing in an impressionist water-lily pond

Reference found on Pinterest, saved by Felicity Wagner🥥. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Cologne bottle standing in an impressionist water-lily pond

A painterly, Monet-style pond in blues, lilacs and greens, with soft morning light shimmering on the water. A clear square glass bottle with a polished silver cap and a cream label stands in the shallow water as the sharp photographic focal point. Glowing white water lilies with gold centres, lily pads, hanging willow strands and a sheer draped fabric at the left frame the scene. The finish blends oil-paint texture with a photoreal product.

Palette

#5b6262
#797668
#414a48
#8e8a87
#212824
#aa9e90

Layout: The bottle stands in the centre of the pond, with blooms in the bottom corners and willow fronds framing the top. A centred title stack with a thin rule and an italic tagline sits in the upper third, and the brand wordmark is centred at the bottom.
Typography: Widely tracked white serif caps split by a thin rule; italic serif tagline; tracked serif-caps wordmark.

All creative ads for perfume brands, salons and beauty brands

photographic
luxury
illustrated
water lilies
lily pads
weeping willow
impressionist pond
perfume bottle
sheer fabric
serene
dreamy
elegant

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cologne bottle standing in an impressionist water-lily pond.
- Look and feel: A painterly, Monet-style pond in blues, lilacs and greens, with soft morning light shimmering on the water. A clear square glass bottle with a polished silver cap and a cream label stands in the shallow water as the sharp photographic focal point. Glowing white water lilies with gold centres, lily pads, hanging willow strands and a sheer draped fabric at the left frame the scene. The finish blends oil-paint texture with a photoreal product.
- Layout: The bottle stands in the centre of the pond, with blooms in the bottom corners and willow fronds framing the top. A centred title stack with a thin rule and an italic tagline sits in the upper third, and the brand wordmark is centred at the bottom.
- Typography: Widely tracked white serif caps split by a thin rule; italic serif tagline; tracked serif-caps wordmark.
- Colours: #5b6262, #797668, #414a48, #8e8a87, #212824, #aa9e90 (background #414a48, text #aa9e90, accent #aa9e90).
- Mood and details: serene, dreamy, elegant, water lilies, lily pads, weeping willow, impressionist pond, perfume bottle, sheer fabric.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/620722761187605326-4d7db2b77ee2.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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