Top-down perfume bottle among the letters of 'MAGNETIC' scattered as if pulled by a magnet

Reference found on Pinterest, saved by Rayna. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Top-down perfume bottle among the letters of 'MAGNETIC' scattered as if pulled by a magnet

The background is flat off-white, with pure black type and no other colour except the amber liquid in the bottle. Heavy sans letters spelling the headline are repeated and rotated as if drawn toward the bottle by magnetism. The bottle is shot from directly above with a black cap and casts a soft, pale shadow. The finish is a gallery-poster minimal Swiss style with typographic tension.

Palette

#f8f7f5
#dad8d5
#010000
#b8b4ad
#938e87
#706a64

Layout: A small centred caps credit line runs across the top. Below it, oversized black letters repeat and tumble at random angles through the middle, clustering around a small overhead view of the bottle at centre-right with the product name underneath. The brand block and edition number sit centred at the bottom, with plenty of white space.
Typography: Large, bold grotesque sans caps, rotated and scattered as a kinetic display; small, clean grotesque caps for the credits and brand; a serif for the edition number.

All creative ads for perfume brands, salons and beauty brands

typographic
minimal
luxury
scattered letters
perfume bottle top view
kinetic type
avant-garde
editorial
magnetic

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Top-down perfume bottle among the letters of 'MAGNETIC' scattered as if pulled by a magnet.
- Look and feel: The background is flat off-white, with pure black type and no other colour except the amber liquid in the bottle. Heavy sans letters spelling the headline are repeated and rotated as if drawn toward the bottle by magnetism. The bottle is shot from directly above with a black cap and casts a soft, pale shadow. The finish is a gallery-poster minimal Swiss style with typographic tension.
- Layout: A small centred caps credit line runs across the top. Below it, oversized black letters repeat and tumble at random angles through the middle, clustering around a small overhead view of the bottle at centre-right with the product name underneath. The brand block and edition number sit centred at the bottom, with plenty of white space.
- Typography: Large, bold grotesque sans caps, rotated and scattered as a kinetic display; small, clean grotesque caps for the credits and brand; a serif for the edition number.
- Colours: #f8f7f5, #dad8d5, #010000, #b8b4ad, #938e87, #706a64 (background #f8f7f5, text #010000, accent #010000).
- Mood and details: avant-garde, editorial, magnetic, scattered letters, perfume bottle top view, kinetic type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/23503229301143824-5340af8a776c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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