Preview the prompt +
# Build brief — an original marketing website in the taste of Windsurf
> Reference: https://windsurf.com · UIDiscovery: https://uidiscovery.com/sites/windsurf · captured 2026-09-21 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/windsurf/full.webp) · [scroll video](https://uidiscovery.com/media/captures/windsurf/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Windsurf — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Windsurf: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Windsurf's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Windsurf (windsurf.com): AI marketing website, dark, minimal.
- 14 sections: Hero → Logo cloud → Features → Integrations → Features → Content → Pricing → Stats → Content.
- Spacing: short, dense bands (median section ≈471px).
- Hero headline: 2 words — short and punchy; keep yours under ~9.
- Type: one family (Nb International Pro). Imagery: mostly typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (898px at 1440), own light band #f7f6f5; 60 image elements (icons, logos, product UI — not 60 photos); inline form (1 field, e.g. email capture), 3 buttons (tabs, toggles or per-card actions).
- Slots: Eyebrow / announcement pill (optional); H1 (~3 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Devin Desktop”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-01.webp) · imagery: slot 1
### 2. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Half to one screen (457px at 1440), own light band #f7f6f5; 25 image elements (icons, logos, product UI — not 25 photos); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-02.webp)
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (471px at 1440), own light band #f7f6f5; 2 image/graphics; no interactive controls.
- Slots: Section title (~7 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “A team of agents for every engineer.”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-03.webp) · imagery: slot 1
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (471px at 1440), own light band #f7f6f5; 1 image/graphic; no interactive controls.
- Slots: Section title (~10 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “The power of an IDE, exactly when you need it.”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-04.webp) · imagery: slot 1
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (571px at 1440), own light band #f7f6f5; 20 image elements (icons, logos, product UI — not 20 photos); inline form (1 field, e.g. email capture), 8 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “All the models, All the agents.”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-05.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (607px at 1440), own light band #f7f6f5; 15 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “One Space for every agent”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-06.webp) · imagery: slot 1
### 7. Integrations — show that it fits the tools the visitor already uses.
- Layout: a grid of app icons around a short explanation. Compact band (202px at 1440), own light band #f7f6f5; 9 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Title + explanation; Icon grid of tools you truly integrate with.
- Topic (tone/length only — never reuse): “Agents on ACP”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-07.webp)
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (393px at 1440), own light band #f7f6f5; 16 image elements (icons, logos, product UI — not 16 photos); 10 buttons (tabs, toggles or per-card actions); 4 headings → ~3 items under a title.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Instant codebase context”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-08.webp) · imagery: slot 1
### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (591px at 1440), own light band #f7f6f5; 14 images/icons (a set of cards or a small gallery); 9 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Teams building with Devin Desktop”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-09.webp) · imagery: slot 1
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (734px at 1440), own light band #f7f6f5; 24 image elements (icons, logos, product UI — not 24 photos); one primary button.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Make Devin Desktop your own”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-10.webp)
### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (288px at 1440), own light band #f7f6f5; no images (type-led); 4 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~7 words, like the reference); Body copy; Primary + secondary action.
- Topic (tone/length only — never reuse): “So good you can't work without it”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-11.webp)
### 12. Pricing — help the visitor pick a plan with minimal thinking.
- Layout: plan cards side by side, one highlighted, with a billing toggle if needed. Compact band (385px at 1440), own light band #f7f6f5; no images (type-led); 5 buttons (tabs, toggles or per-card actions).
- Slots: Title + billing toggle; 3 plan cards: name, price, 4–6 features, action; Highlight one recommended plan; Small print (tax, trial).
- Topic (tone/length only — never reuse): “Learn about our plans”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-12.webp)
### 13. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Compact band (259px at 1440), own light band #f7f6f5; no images (type-led); no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “Trusted by developers.”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-13.webp)
### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (773px at 1440), own light band #f7f6f5; 5 images/icons (a set of cards or a small gallery); 5 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Frequently Asked Questions”
- [Screenshot](https://uidiscovery.com/media/captures/windsurf/s-14.webp) · imagery: slot 2
Inner pages also captured (Pricing, Customers, Blog, Contact, Security): https://uidiscovery.com/sites/windsurf?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#191919` | page background | — |
| foreground | `#f7f6f5` | body text, headings | 16.3:1 |
| accent | `#f7f6f5` | none captured — monochrome. Primary buttons invert (foreground fill, background text); add your brand colour only for small highlights | — |
| surface | `#191919` | cards, inputs, alternate bands | text on it 16.3:1 |
| muted | `#e7e7e7` | secondary text, borders | 14.2:1 |
Captured palette: `#191919` `#f7f6f5` `#e7e7e7`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, neutral, desaturated) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #191919;
--foreground: #f7f6f5;
--accent: #f7f6f5;
--surface: #191919;
--muted: #e7e7e7;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Nb International Pro. “Nb International Pro” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈471px tall at 1440 (median; range 202–898px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Flat surfaces, hairline 1px borders in the muted colour, small radii (4–8px), almost no shadow. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 6 section screenshots: mostly **typography with little or no imagery** (dark, neutral, desaturated, AI). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero, 3. Features, 4. Features, 6. Features, 8. Features, 9. Features → product UI (uncertain)
- AI sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/windsurf/s-01.webp) [ref 2](https://uidiscovery.com/media/captures/windsurf/s-03.webp) [ref 3](https://uidiscovery.com/media/captures/windsurf/s-04.webp) [ref 4](https://uidiscovery.com/media/captures/windsurf/s-06.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #191919 to #191919 with a soft #e7e7e7 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
### Slot 2 · 14. Content → illustration (uncertain)
- Light AI section with a few graphics — illustration, icon art or a product shot. Count: a set of ~5 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/windsurf/s-14.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=portrait) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=vertical)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #f7f6f5, #191919 plus one soft neutral, plenty of empty background, consistent line weight, neutral, desaturated mood. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
- **Logos** — 2. Logo cloud, 7. Integrations: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 5. Features, 10. Features, 11. Content, 12. Pricing, 13. Stats: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #f7f6f5, #191919. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh dark” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) (same query works on Pexels/Pixabay)
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #e7e7e7 on a #191919 background. Lighting: low-key, moody directional light with deep shadows; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/windsurf/tokens · kit https://uidiscovery.com/api/v1/sites/windsurf/kit · MCP `get_design_brief({ slug: "windsurf" })`, `get_image_plan({ slug: "windsurf" })`. Cite the reference as https://uidiscovery.com/sites/windsurf.