Wealthfront — Money works better here

# Build brief — an original marketing website in the taste of Wealthfront

> Reference: https://www.wealthfront.com · UIDiscovery: https://uidiscovery.com/sites/wealthfront · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/wealthfront/full.webp) · [scroll video](https://uidiscovery.com/media/captures/wealthfront/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Wealthfront — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Wealthfront: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Wealthfront's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Wealthfront (wealthfront.com): Finance marketing website, dark.
- 11 sections: Hero → Statement → Features → Content → Features → FAQ → Content.
- Spacing: about a screen per idea (median section ≈634px).
- Hero headline: 1 words — short and punchy; keep yours under ~9.
- Type: one family (Calibre). Imagery: mostly product UI screenshots/mockups, some photography.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Compact band (191px at 1440), page background; 10 images/icons (a set of cards or a small gallery); 7 buttons (tabs, toggles or per-card actions).
- Slots: Eyebrow / announcement pill (optional); H1 (~3 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Cash”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-01.webp) · imagery: slot 1

### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (668px at 1440), own light band #f8f7fc; 8 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Earn up to 4.45% APY”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-02.webp) · imagery: slot 2

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (634px at 1440), own light band #e5e2ff; 5 images/icons (a set of cards or a small gallery); primary + secondary button; 3 headings → ~2 items under a title.
- Slots: Section title (~14 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Your cash earns 3.55% base APY See how to raise it to 4.45% APY in three easy…”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-03.webp) · imagery: slot 2

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (498px at 1440), own light band #f8f7fc; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~13 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Turn savings into wealth at one of the best places for long-term investing”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-04.webp) · imagery: slot 2

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (941px at 1440), own light band #f8f7fc; 11 images/icons (a set of cards or a small gallery); 5 buttons (tabs, toggles or per-card actions); 4 headings → ~3 items under a title.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Built and managed for you”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-05.webp) · imagery: slot 2

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (617px at 1440), own light band #f8f7fc; 18 image elements (icons, logos, product UI — not 18 photos); 9 buttons (tabs, toggles or per-card actions); 4 headings → ~3 items under a title.
- Slots: Section title (~9 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Make the most of your money, wherever you’re at.”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-06.webp) · imagery: slot 3

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (731px at 1440), own dark band #3b2b7d; 6 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Heading (~14 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): ““ Wealthfront beats out Fidelity, Schwab and Vanguard when it comes to direct…”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-07.webp) · imagery: slot 4

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (300px at 1440), own dark band #230b59; 1 image/graphic; one primary button.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Sophisticated investing made simple.”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-08.webp) · imagery: slot 2

### 9. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. About one full screen (933px at 1440), own light band #ffffff; 5 images/icons (a set of cards or a small gallery); 5 buttons (tabs, toggles or per-card actions).
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- Topic (tone/length only — never reuse): “Questions? 5 things to know in 5 minutes or less.”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-09.webp)

### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (479px at 1440), own dark band #18172b; 1 image/graphic; 30 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Investing”
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-10.webp) · imagery: slot 5

### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), own dark band #18172b; no images (type-led); one primary button, 16 links (link lists / navigation).
- Slots: Heading; Body copy; One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/wealthfront/s-11.webp)

Inner pages also captured (Pricing, Product, Sign up, Log in, Blog, Careers, Security): https://uidiscovery.com/sites/wealthfront?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#4840bb` | page background | — |
| foreground | `#ffffff` | body text, headings | 7.7:1 |
| accent | `#230b59` | primary buttons, links, highlights — sparingly | 2.2:1 ⚠ not for text; use as a fill with #ffffff text (16.6:1) |
| surface | `#4840bb` | cards, inputs, alternate bands | text on it 7.7:1 |
| muted | `#b7b7c0` | secondary text, borders | 3.9:1 — borders / large text only |

Captured palette: `#4840bb` `#ffffff` `#b7b7c0` `#f8f7fc` `#230b59` `#f0f0f2`. Section bands top→bottom: `#f8f7fc` → `#e5e2ff` → `#3b2b7d` → `#230b59` → `#ffffff` → `#18172b`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #4840bb;
  --foreground: #ffffff;
  --accent: #230b59;
  --surface: #4840bb;
  --muted: #b7b7c0;
  --font-heading: "Manrope", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Manrope", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Manrope** (Google Fonts) — reference uses Calibre. “Calibre” is a licensed face — use Manrope (or Figtree) as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈634px tall at 1440 (median; range 191–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 6 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 4 section screenshots: mostly **product UI screenshots/mockups**, some photography (dark, cool, Finance). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → illustration (uncertain)
- Light Finance section with a few graphics — illustration, icon art or a product shot. Count: a set of ~10 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/wealthfront/s-01.webp)
- **Stock** — “finance flat illustration”: [Unsplash](https://unsplash.com/s/photos/finance-flat-illustration?orientation=landscape) · [Pexels](https://www.pexels.com/search/finance%20flat%20illustration/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/finance%20flat%20illustration/?orientation=horizontal)
- **Generate** — `Flat vector illustration: person paying with phone, friendly simplified shapes, limited palette of #4840bb, #230b59 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.

### Slot 2 · 2. Statement, 3. Features, 4. Features, 5. Features, 8. Features → product UI
- Finance sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/wealthfront/s-02.webp) [ref 2](https://uidiscovery.com/media/captures/wealthfront/s-03.webp) [ref 3](https://uidiscovery.com/media/captures/wealthfront/s-04.webp) [ref 4](https://uidiscovery.com/media/captures/wealthfront/s-05.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #4840bb to #4840bb with a soft #230b59 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.

### Slot 3 · 6. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/wealthfront/s-06.webp)
- **Stock** — “abstract gradient close up dark”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #f8f7fc, #230b59, #4840bb. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 7. Content → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/wealthfront/s-07.webp)
- **Stock** — “person paying with phone wide shot dark”: [Unsplash](https://unsplash.com/s/photos/person-paying-with-phone-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/person%20paying%20with%20phone%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/person%20paying%20with%20phone%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: person paying with phone wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #3b2b7d, #230b59, #4840bb. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 10. Content → abstract 3D / gradient (uncertain)
- Dark Finance section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/wealthfront/s-10.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #230b59 and #b7b7c0 on a #4840bb background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **Icons** — 9. FAQ: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
- **No imagery (type-led)** — 11. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

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More: tokens https://uidiscovery.com/api/v1/sites/wealthfront/tokens · kit https://uidiscovery.com/api/v1/sites/wealthfront/kit · MCP `get_design_brief({ slug: "wealthfront" })`, `get_image_plan({ slug: "wealthfront" })`. Cite the reference as https://uidiscovery.com/sites/wealthfront.