Betterment
WebsitesAutomated investing & Financial planning
38 sections
Opening…
About this design
Written from the capture data for Betterment.
Betterment (betterment.com) is a website in the Finance category. Its homepage is captured as 12 sections, top to bottom: hero, features, content, stats, faq, call to action and content. We also captured its pricing, product, about, log in, careers and contact pages, plus 1 more. The hero leads with “Build wealth with confidence and ease”.
The capture records a palette of #f5f5f5, #f9f0e2, #000b50, #ffffff, #ffc729 and #1d6ae5. The largest share of captured homepage sections uses #f9f0e2 as its CSS background. Suggested token roles are #f9f0e2 for background and #000b50 for text; check them against the screenshot. Headings are set in Season Mix, body copy in GT America.
Compared with the 162 other Finance sites in the library, Betterment sits with the 91% that stay light, and the group's most common heading face is Inter, where Betterment uses Season Mix. The average Finance homepage here has 8 sections; this one has 12.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the stats band, for how numbers are sized against their labels. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Hero, Features, Features, Features, Content, Stats, FAQ, Call to action, Content, Content, Content, Content, Content, Pricing, FAQ, Content, Blog, Statement, Features, Features, Features, Content, Content, Call to action, Content, Content, About, Statement, Content, Content, Content, FAQ, Content, Content, Content, Features, Stats, Call to action