What fonts does Betterment use?

Measured from the captured homepage: Season Mix for headings and GT America for body copy.

Betterment website design referenceOpen full Betterment reference →

Observed typography

Heading font
Season Mix
Body font
GT America
System
Two-family hierarchy

How the page is built

Betterment's captured homepage has 44 sections and 7 inner pages.

  • 23 content
  • 7 features
  • 3 cta
  • 3 faq
  • 2 statement
  • 2 stats
  • 1 about
  • 1 blog
  • 1 hero
  • 1 pricing

Other sites that use this pair

No other captured site in this library uses this same pair of fonts.

Captured colors

The captured homepage uses these 6 colors, in capture order.

  • #f5f5f5
  • #f9f0e2
  • #000b50
  • #ffffff
  • #ffc729
  • #1d6ae5

Styles recorded: Light, Colorful.

Same category, same heading font

1 of the 131 other captured Finance sites in this library use Season Mix for headings.

Betterment's website font choices

Captured September 22, 2026. Read it with the full reference, where the palette, section order and responsive views sit next to the type.

A single family or a two-font system?

Betterment pairs Season Mix for headings with GT America for body copy.

Compare it across the library

See the website font trends and the font pairing examples.

Betterment fonts — FAQ

What font does Betterment use?

Betterment uses Season Mix for headings and GT America for body copy in the captured homepage.

Is Season Mix free to use?

Check the foundry license for Season Mix before shipping it. This page records what appeared on Betterment's site and grants no reuse rights.

What colors and sections were captured for Betterment?

6 colors (#f5f5f5, #f9f0e2, #000b50, #ffffff, #ffc729, #1d6ae5) and 44 homepage sections, with 7 inner pages.

Which other sites use Season Mix and GT America?

No other captured site in this library uses this same pair of fonts.

Fonts come from the rendered capture and may change when the site does. Library methodology