Preview the prompt +
# Build brief — an original marketing website in the taste of Veuve Clicquot
> Reference: https://www.veuveclicquot.com · UIDiscovery: https://uidiscovery.com/sites/veuve-clicquot · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/veuve-clicquot/full.png) · [scroll video](https://uidiscovery.com/media/captures/veuve-clicquot/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Veuve Clicquot — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Veuve Clicquot: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Veuve Clicquot's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Veuve Clicquot (veuveclicquot.com): Food & Drink marketing website, light, colorful.
- 9 sections: Hero → Content → Blog → Content → Features → Content → Features → Content → Footer.
- Spacing: short, dense bands (median section ≈411px).
- Hero headline: 8 words — short and punchy; keep yours under ~9.
- Type: one family (PPeiko). Imagery: mostly typography with little or no imagery, some abstract 3D / gradient art.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (422px at 1440), page background; no images (type-led); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~8 words, like the reference); Supporting line, 1–2 sentences; One primary action; No image — let type and colour carry it.
- Topic (tone/length only — never reuse): “Chasing The Sun Limited Edition by Yinka Ilori”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-01.webp)
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (490px at 1440), page background; no images (type-led); one primary button.
- Slots: Heading (~6 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “Unveiling La Grande Dame Rosé 2018”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-02.webp)
### 3. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. Half to one screen (411px at 1440), page background; 18 image elements (photo collage/gallery + small graphics); primary + secondary button.
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “Our latest Clicquot News”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (226px at 1440), own light band #fff3dc; no images (type-led); one primary button.
- Slots: Heading (~5 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “Discover the heart of Champagne”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-04.webp)
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (539px at 1440), page background; 12 images/icons (a set of cards or a small gallery); primary + secondary button, 12 links (link lists / navigation).
- Slots: Section title (~5 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “New Chasing The Sun Collection”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-05.webp)
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (282px at 1440), own light band #ffa300; no images (type-led); one primary button.
- Slots: Heading (~4 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “250 years of savoir-faire”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-07.webp) · imagery: slot 1
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (669px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Bold by Veuve Clicquot”
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-08.webp)
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (281px at 1440), page background; no images (type-led); form with 13 fields, one primary button.
- Slots: Heading; Body copy; One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-09.webp)
### 9. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (296px at 1440), page background; no images (type-led); 3 buttons (tabs, toggles or per-card actions), 12 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/veuve-clicquot/s-10.webp)
Inner pages also captured (About, Blog, Contact, Shop, Security): https://uidiscovery.com/sites/veuve-clicquot?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#fff9ed` | page background | — |
| foreground | `#53565a` | body text, headings | 7.0:1 |
| accent | `#ffa300` | primary buttons, links, highlights — sparingly | 1.9:1 ⚠ not for text; use as a fill with #111111 text (9.4:1) |
| surface | `#fff3dc` | cards, inputs, alternate bands | text on it 6.7:1 |
| muted | `#ffa400` | secondary text, borders | 1.9:1 — borders / large text only |
Captured palette: `#fff9ed` `#ffa300` `#53565a` `#ffffff` `#fff3dc` `#ffa400`. Section bands top→bottom: `#fff9ed` → `#fff3dc` → `#ffa300`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #fff9ed;
--foreground: #53565a;
--accent: #ffa300;
--surface: #fff3dc;
--muted: #ffa400;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses PPeiko. “PPeiko” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈411px tall at 1440 (median; range 226–669px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 4 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 6 section screenshots: mostly **typography with little or no imagery**, some abstract 3D / gradient art (light, warm, Food & Drink). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 6. Content → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/veuve-clicquot/s-07.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #ffa300 and #ffa400 on a #fff9ed background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 1. Hero, 2. Content, 3. Blog, 4. Content, 5. Features, 7. Features, 8. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 9. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: plated dish overhead natural light. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fff9ed, #ffa300, #fff3dc. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“plated dish overhead natural light” on Unsplash](https://unsplash.com/s/photos/plated-dish-overhead-natural-light?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: plated dish overhead, friendly simplified shapes, limited palette of #fff9ed, #ffa300, #fff3dc plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“food flat illustration” on Unsplash](https://unsplash.com/s/photos/food-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/veuve-clicquot/tokens · kit https://uidiscovery.com/api/v1/sites/veuve-clicquot/kit · MCP `get_design_brief({ slug: "veuve-clicquot" })`, `get_image_plan({ slug: "veuve-clicquot" })`. Cite the reference as https://uidiscovery.com/sites/veuve-clicquot.
