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# Build brief — an original marketing website in the taste of Trinity Solar
> Reference: https://www.trinity-solar.com · UIDiscovery: https://uidiscovery.com/sites/trinity-solar · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/trinity-solar/full.webp) · [scroll video](https://uidiscovery.com/media/captures/trinity-solar/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Trinity Solar — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Trinity Solar: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Trinity Solar's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Trinity Solar (trinity-solar.com): Technology marketing website, dark, colorful, serif.
- 11 sections: Hero → Content → Features → Testimonials → Content → FAQ → Content → Footer.
- Spacing: about a screen per idea (median section ≈660px).
- Hero headline: 5 words — short and punchy; keep yours under ~9.
- Type: Reckless headings over Inter body. Imagery: mostly photography.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (640px at 1440), page background; no images (type-led); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~5 words, like the reference); Supporting line, 1–2 sentences; One primary action; No image — let type and colour carry it.
- Topic (tone/length only — never reuse): “Solar & roofing installation services”
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-01.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (731px at 1440), page background; 12 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-02.webp) · imagery: slot 2
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (300px at 1440), page background; no images (type-led); one primary button.
- Slots: Heading (~5 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “Affordable solutions for every home”
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (931px at 1440), page background; 30 image elements (icons, logos, product UI — not 30 photos); one primary button.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Backed by 30 years of expertise”
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-04.webp) · imagery: slot 3
### 5. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. About one full screen (837px at 1440), page background; 26 image elements (icons, logos, product UI — not 26 photos); 7 buttons (tabs, toggles or per-card actions).
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “What our customers say”
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-05.webp) · imagery: slot 4
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (651px at 1440), page background; 3 image/graphics; 1 text link instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-06.webp) · imagery: slot 5
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (746px at 1440), page background; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-07.webp) · imagery: slot 6
### 8. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. Half to one screen (660px at 1440), page background; 30 image elements (icons, logos, product UI — not 30 photos); 6 buttons (tabs, toggles or per-card actions).
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-08.webp) · imagery: slot 3
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (256px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Cash rewards for referrals”
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-09.webp)
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (568px at 1440), page background; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-10.webp) · imagery: slot 7
### 11. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. About one full screen (888px at 1440), page background; 38 image elements (icons, logos, product UI — not 38 photos); 6 buttons (tabs, toggles or per-card actions), 37 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/trinity-solar/s-11.webp)
Inner pages also captured (About, Security): https://uidiscovery.com/sites/trinity-solar?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#22394e` | page background | — |
| foreground | `#ffffff` | body text, headings | 11.9:1 |
| accent | `#0a9466` | primary buttons, links, highlights — sparingly | 3.1:1 (large text / UI only) |
| surface | `#333333` | cards, inputs, alternate bands | text on it 12.6:1 |
| muted | `#171b1f` | secondary text, borders | 1.5:1 — borders / large text only |
Captured palette: `#22394e` `#ffffff` `#003d76` `#171b1f` `#333333` `#0a9466`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #22394e;
--foreground: #ffffff;
--accent: #0a9466;
--surface: #333333;
--muted: #171b1f;
--font-heading: "Fraunces", ui-serif, Georgia, serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Fraunces** (Google Fonts) — reference uses Reckless. “Reckless” is a licensed face — use Fraunces (or Instrument Serif) as the free stand-in, or license the original.
- Body: **Inter** (Google Fonts) — reference uses Inter. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
- The serif headings are central to the tone — keep a serif display face even if you swap the family.
### Spacing & rhythm
Sections run ≈660px tall at 1440 (median; range 256–931px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 5 section screenshots: mostly **photography** (dark, cool, Technology). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (people, art, adult). (measured from the screenshot) Count: 1. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-01.webp)
- **Stock** — “abstract gradient mesh dark”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20dark/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #22394e, #0a9466, #333333. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 2. Content → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: a set of ~12 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-02.webp)
- **Stock** — “3d glass shapes render dark”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20dark/?orientation=vertical)
- **Generate** — `Photograph: 3d glass shapes render. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #22394e, #0a9466, #333333. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Features, 8. FAQ → product UI (uncertain)
- Technology sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-04.webp) [ref 2](https://uidiscovery.com/media/captures/trinity-solar/s-08.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #22394e to #333333 with a soft #0a9466 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
### Slot 4 · 5. Testimonials → portraits
- Portrait photography, seen in the capture. (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-05.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional professional, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #333333, cool colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.
### Slot 5 · 6. Content → abstract 3D / gradient (uncertain)
- Dark Technology section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-06.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #0a9466 and #171b1f on a #22394e background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 7. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-07.webp)
- **Stock** — “abstract gradient mesh wide shot dark”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #22394e, #0a9466, #333333. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 10. Content → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/trinity-solar/s-10.webp)
- **Stock** — “abstract gradient mesh wide shot dark”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #22394e, #0a9466, #333333. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 3. Content, 9. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 11. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #22394e, #0a9466, #333333 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“technology flat illustration” on Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/trinity-solar/tokens · kit https://uidiscovery.com/api/v1/sites/trinity-solar/kit · MCP `get_design_brief({ slug: "trinity-solar" })`, `get_image_plan({ slug: "trinity-solar" })`. Cite the reference as https://uidiscovery.com/sites/trinity-solar.
