Preview the prompt +
# Build brief — an original marketing website in the taste of Trezor
> Reference: https://trezor.io · UIDiscovery: https://uidiscovery.com/sites/trezor · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/trezor/full.png) · [scroll video](https://uidiscovery.com/media/captures/trezor/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Trezor — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Trezor: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Trezor's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Trezor (trezor.io): Crypto & Web3 marketing website, light, colorful.
- 12 sections: Hero → Features → Statement → Features → Statement → Content → Statement → Showcase → Features.
- Spacing: about a screen per idea (median section ≈868px).
- Hero headline: 5 words — short and punchy; keep yours under ~9.
- Type: one family (Satoshi Bold Font). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (868px at 1440), page background; 6 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Eyebrow / announcement pill (optional); H1 (~5 words, like the reference); Supporting line, 1–2 sentences; Text link action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “TAKE CONTROL OF YOUR CRYPTO”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (224px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~7 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Securing crypto for 2+ million users worldwide”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-02.webp) · imagery: slot 2
### 3. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (900px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~8 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “You have the login. They have the power.”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-04.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), page background; 1 image/graphic; no interactive controls; 5 headings → ~4 items under a title.
- Slots: Section title (~4 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “TAKE CONTROL WITH TREZOR”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-05.webp)
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (190px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description.
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-06.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (736px at 1440), page background; 3 image/graphics; 6 text links instead of buttons; 3 headings → ~2 items under a title.
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Trezor Safe 7”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-07.webp) · imagery: slot 2
### 7. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.5 screens (1392px at 1440), page background; 10 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “THE ALL-IN-ONE CRYPTO APP”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-08.webp) · imagery: slot 2
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (892px at 1440), page background; 52 image elements (icons, logos, product UI — not 52 photos); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “ENDLESS POSSIBILITIES WITH TREZOR”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-09.webp) · imagery: slot 2
### 9. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (758px at 1440), page background; 7 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “THOUSANDS OF COINS. ONE SECURE DEVICE.”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-10.webp) · imagery: slot 3
### 10. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Tall, ≈1.5 screens (1388px at 1440), page background; 23 image elements (icons, logos, product UI — not 23 photos); primary + secondary button.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “WE STARTED THE INDUSTRY”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-11.webp) · imagery: slot 4
### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (655px at 1440), page background; 107 image elements (icons, logos, product UI — not 107 photos); 4 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “What Trezor users have to say”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-12.webp) · imagery: slot 5
### 12. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (351px at 1440), page background; 7 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~6 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “INDEPENDENCE ISN'T GIVEN — IT'S TAKEN.”
- [Screenshot](https://uidiscovery.com/media/captures/trezor/s-13.webp) · imagery: slot 6
Inner pages also captured (Product, About, Blog, Docs, Contact, Shop, Security): https://uidiscovery.com/sites/trezor?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#f4f5f7` | page background | — |
| foreground | `#1d1f23` | body text, headings | 15.1:1 |
| accent | `#5ad38e` | primary buttons, links, highlights — sparingly | 1.7:1 ⚠ not for text; use as a fill with #111111 text (10.0:1) |
| surface | `#ffffff` | cards, inputs, alternate bands | text on it 16.5:1 |
| muted | `#60e198` | secondary text, borders | 1.5:1 — borders / large text only |
Captured palette: `#f4f5f7` `#60e198` `#1d1f23` `#ffffff` `#212830` `#5ad38e`. Section bands top→bottom: `#f4f5f7` → `#ffffff`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, natural, earthy) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #f4f5f7;
--foreground: #1d1f23;
--accent: #5ad38e;
--surface: #ffffff;
--muted: #60e198;
--font-heading: "Satoshi", ui-sans-serif, system-ui, sans-serif;
--font-body: "Satoshi", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Satoshi** (Fontshare (free for commercial use)) — reference uses Satoshi Bold Font. Free to use — load it from fontshare.com.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈868px tall at 1440 (median; range 190–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 8 section screenshots: mostly **photography**, some typography with little or no imagery (light, natural, earthy, Crypto & Web3). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → illustration (uncertain)
- Light Crypto & Web3 section with a few graphics — illustration, icon art or a product shot. Count: a set of ~6 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/trezor/s-01.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=horizontal)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #f4f5f7, #5ad38e, #ffffff plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
### Slot 2 · 2. Features, 6. Features, 7. Statement, 8. Content → product UI (uncertain)
- Crypto & Web3 sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/trezor/s-02.webp) [ref 2](https://uidiscovery.com/media/captures/trezor/s-07.webp) [ref 3](https://uidiscovery.com/media/captures/trezor/s-08.webp) [ref 4](https://uidiscovery.com/media/captures/trezor/s-09.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth light gradient from #f4f5f7 to #ffffff with a soft #5ad38e glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: soft natural daylight, airy and high-key. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
### Slot 3 · 9. Statement → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~7 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/trezor/s-10.webp)
- **Stock** — “minimal desk with laptop wide shot”: [Unsplash](https://unsplash.com/s/photos/minimal-desk-with-laptop-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/minimal%20desk%20with%20laptop%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/minimal%20desk%20with%20laptop%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: minimal desk with laptop wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #f4f5f7, #5ad38e, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 10. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/trezor/s-11.webp)
- **Stock** — “abstract gradient mesh wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #f4f5f7, #5ad38e, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 11. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/trezor/s-12.webp)
- **Stock** — “3d glass shapes render wide shot”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #f4f5f7, #5ad38e, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 12. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~7 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/trezor/s-13.webp)
- **Stock** — “minimal desk with laptop wide shot”: [Unsplash](https://unsplash.com/s/photos/minimal-desk-with-laptop-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/minimal%20desk%20with%20laptop%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/minimal%20desk%20with%20laptop%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: minimal desk with laptop wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #f4f5f7, #5ad38e, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 3. Statement, 4. Features, 5. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #5ad38e and #60e198 on a #f4f5f7 background. Lighting: soft natural daylight, airy and high-key; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/trezor/tokens · kit https://uidiscovery.com/api/v1/sites/trezor/kit · MCP `get_design_brief({ slug: "trezor" })`, `get_image_plan({ slug: "trezor" })`. Cite the reference as https://uidiscovery.com/sites/trezor.
