Preview the prompt +
# Build brief — an original marketing website in the taste of Transistor
> Reference: https://transistor.fm · UIDiscovery: https://uidiscovery.com/sites/transistor · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/transistor/full.png) · [scroll video](https://uidiscovery.com/media/captures/transistor/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Transistor — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Transistor: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Transistor's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Transistor (transistor.fm): Entertainment marketing website, dark.
- 13 sections: Hero → Testimonials → Features → Testimonials → Features → Pricing → Features → Footer.
- Spacing: short, dense bands (median section ≈487px).
- Hero headline: 4 words — short and punchy; keep yours under ~9.
- Type: one family (system sans-serif). Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (760px at 1440), own dark band #0a141f; 9 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~4 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Publish your podcast everywhere”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-01.webp) · imagery: slot 1
### 2. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Half to one screen (487px at 1440), own dark band #0a141f; 6 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title; 6 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): ““The best podcast hosting tool I've used””
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-02.webp) · imagery: slot 2
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (552px at 1440), own dark band #0a141f; 10 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title (~7 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Publish your audio & video podcasts everywhere”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (376px at 1440), own dark band #0a141f; 6 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title (~5 words, like the reference); 6 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Easy distribution for your podcast”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-04.webp) · imagery: slot 3
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (552px at 1440), own dark band #0a141f; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Section title (~4 words, like the reference); 4 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Create your private podcast”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-05.webp) · imagery: slot 4
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (311px at 1440), own dark band #0a141f; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Section title (~6 words, like the reference); 4 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Host multiple podcasts on one account”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-06.webp) · imagery: slot 5
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (442px at 1440), own dark band #0a141f; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Section title (~6 words, like the reference); 4 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Build a website for your podcast”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-07.webp) · imagery: slot 6
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (329px at 1440), own dark band #0a141f; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Section title (~4 words, like the reference); 4 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “View detailed podcast analytics”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-08.webp)
### 9. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Tall, ≈1.8 screens (1595px at 1440), own dark band #0a141f; 31 image elements (photo collage/gallery + small graphics); 10 text links instead of buttons.
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “Testimonials”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-09.webp) · imagery: slot 7
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (244px at 1440), own dark band #0a141f; 3 image/graphics; 1 text link instead of buttons.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Winner of Best Podcast Hosting”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-10.webp)
### 11. Pricing — help the visitor pick a plan with minimal thinking.
- Layout: plan cards side by side, one highlighted, with a billing toggle if needed. Tall, ≈1.3 screens (1201px at 1440), own dark band #0a141f; 35 image elements (photo collage/gallery + small graphics); 8 buttons (tabs, toggles or per-card actions), 36 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Title + billing toggle; 4 plan cards: name, price, 4–6 features, action; Highlight one recommended plan; Small print (tax, trial).
- Topic (tone/length only — never reuse): “Pricing”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-11.webp) · imagery: slot 8
### 12. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (305px at 1440), own dark band #0a141f; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Are you new to podcasting?”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-12.webp)
### 13. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (593px at 1440), own dark band #0a141f; 7 images/icons (a set of cards or a small gallery); 38 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- Topic (tone/length only — never reuse): “Company”
- [Screenshot](https://uidiscovery.com/media/captures/transistor/s-14.webp)
Inner pages also captured (Pricing, Product, Customers, About, Sign up, Blog, Docs, Security): https://uidiscovery.com/sites/transistor?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#0a141f` | primary buttons, links, highlights — sparingly | 18.5:1 |
| surface | `#fbc75d` | cards, inputs, alternate bands | text on it 13.4:1 |
| muted | `#000000` | secondary text, borders | 21.0:1 |
Captured palette: `#ffffff` `#0a141f` `#fbc75d` `#000000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #000000;
--accent: #0a141f;
--surface: #fbc75d;
--muted: #000000;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses system sans-serif. The reference uses the system stack; Inter (or plain system-ui) keeps that neutral feel.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈487px tall at 1440 (median; range 244–1595px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 8 section screenshots: mostly **typography with little or no imagery**, some photography (dark, warm, Entertainment). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~9 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-01.webp)
- **Stock** — “concert stage lights crowd dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0a141f, #fbc75d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 2. Testimonials → product UI
- Product UI — screenshots or mockups of the app, seen in the capture. (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-02.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #ffffff to #fbc75d with a soft #0a141f glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
### Slot 3 · 4. Features → photography
- Entertainment references lean on photography. Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-04.webp)
- **Stock** — “concert stage lights crowd close up dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0a141f, #fbc75d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 5. Features → photography
- Photography, seen in the capture (people, adult, microphone). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-05.webp)
- **Stock** — “vinyl record player close up dark”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0a141f, #fbc75d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 6. Features → photography
- Photography, seen in the capture (adult, people). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-06.webp)
- **Stock** — “cinema seats lighting close up dark”: [Unsplash](https://unsplash.com/s/photos/cinema-seats-lighting-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/cinema%20seats%20lighting%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cinema%20seats%20lighting%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: cinema seats lighting close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0a141f, #fbc75d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 7. Features → photography
- Entertainment references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-07.webp)
- **Stock** — “concert stage lights crowd wide shot dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0a141f, #fbc75d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 9. Testimonials → portraits
- Testimonial section with 31 images — usually portraits/avatars. Count: a collage of several photos with one consistent colour grade. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-09.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional professional, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #fbc75d, warm colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.
### Slot 8 · 11. Pricing → photography (uncertain)
- Entertainment references lean on photography; 35 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/transistor/s-11.webp)
- **Stock** — “vinyl record player wide shot dark”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0a141f, #fbc75d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 3. Features, 8. Features, 10. Features, 12. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 13. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #0a141f and #000000 on a #ffffff background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: concert stage lights crowd, friendly simplified shapes, limited palette of #0a141f, #fbc75d plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“music flat illustration” on Unsplash](https://unsplash.com/s/photos/music-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/transistor/tokens · kit https://uidiscovery.com/api/v1/sites/transistor/kit · MCP `get_design_brief({ slug: "transistor" })`, `get_image_plan({ slug: "transistor" })`. Cite the reference as https://uidiscovery.com/sites/transistor.
