Preview the prompt +
# Build brief — an original marketing website in the taste of Tagvenue
> Reference: https://www.tagvenue.com · UIDiscovery: https://uidiscovery.com/sites/tagvenue · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/tagvenue/full.png) · [scroll video](https://uidiscovery.com/media/captures/tagvenue/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Tagvenue — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Tagvenue: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Tagvenue's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Tagvenue (tagvenue.com): Lifestyle marketing website, dark, colorful.
- 17 sections: Hero → Content → Logo cloud → Content → Features → Content → Features.
- Spacing: short, dense bands (median section ≈380px).
- Hero headline: 8 words — short and punchy; keep yours under ~9.
- Type: one family (Inter). Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (720px at 1440), own light band #ffffff; 1 image/graphic; form with 5 fields, one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~8 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Find and book venues for any event imaginable”
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-01.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 70 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-02.webp) · imagery: slot 2
### 3. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (171px at 1440), own light band #ffffff; 6 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Global brands and 1M+ users trust Tagvenue”
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 13 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-04.webp)
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-05.webp)
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-06.webp)
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-07.webp)
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-08.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-09.webp)
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-10.webp)
### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-11.webp)
### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-12.webp)
### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (380px at 1440), own light band #ffffff; no images (type-led); 12 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-13.webp)
### 14. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (827px at 1440), own light band #ffffff; 1 image/graphic; 19 links (link lists / navigation).
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Explore spaces all over the world”
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-14.webp) · imagery: slot 3
### 15. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (729px at 1440), own light band #ffffff; 4 images/icons (a set of cards or a small gallery); no interactive controls; 5 headings → ~4 items under a title.
- Slots: Section title (~6 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Tagvenue - your trusted venue marketplace”
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-15.webp)
### 16. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (488px at 1440), own light band #ffffff; 4 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/tagvenue/s-16.webp)
…and 1 more at https://uidiscovery.com/sites/tagvenue.
Inner pages also captured (Pricing, About, Sign up, Log in, Blog, Docs, Contact): https://uidiscovery.com/sites/tagvenue?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#373941` | page background | — |
| foreground | `#ffffff` | body text, headings | 11.5:1 |
| accent | `#00a287` | primary buttons, links, highlights — sparingly | 3.6:1 (large text / UI only) |
| surface | `#25272c` | cards, inputs, alternate bands | text on it 14.9:1 |
| muted | `#ff5b65` | secondary text, borders | 3.8:1 — borders / large text only |
Captured palette: `#373941` `#ffffff` `#ff5b65` `#00a287` `#25272c` `#555763`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #373941;
--foreground: #ffffff;
--accent: #00a287;
--surface: #25272c;
--muted: #ff5b65;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Inter. Free to use — load it directly.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈380px tall at 1440 (median; range 171–827px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 5 section screenshots: mostly **typography with little or no imagery**, some photography (dark, cool, Lifestyle). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (interior room, restaurant, furniture). (measured from the screenshot) Count: 1. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/tagvenue/s-01.webp)
- **Stock** — “cozy home interior morning light dark”: [Unsplash](https://unsplash.com/s/photos/cozy-home-interior-morning-light-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/cozy%20home%20interior%20morning%20light%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cozy%20home%20interior%20morning%20light%20dark/?orientation=horizontal)
- **Generate** — `Photograph: cozy home interior morning light. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00a287, #25272c. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 2. Content → photography
- Photography, seen in the capture (building, cityscape, blue sky). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/tagvenue/s-02.webp)
- **Stock** — “hands holding coffee cup dark”: [Unsplash](https://unsplash.com/s/photos/hands-holding-coffee-cup-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/hands%20holding%20coffee%20cup%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/hands%20holding%20coffee%20cup%20dark/?orientation=vertical)
- **Generate** — `Photograph: hands holding coffee cup. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00a287, #25272c. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 14. Features → photography
- Lifestyle references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/tagvenue/s-14.webp)
- **Stock** — “hands holding coffee cup wide shot dark”: [Unsplash](https://unsplash.com/s/photos/hands-holding-coffee-cup-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/hands%20holding%20coffee%20cup%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/hands%20holding%20coffee%20cup%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: hands holding coffee cup wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00a287, #25272c. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Logos** — 3. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 4. Content, 5. Content, 6. Content, 7. Content, 8. Content, 9. Content, 10. Content, 11. Content, 12. Content, 13. Content, 15. Features, 16. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #00a287 and #ff5b65 on a #373941 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: cozy home interior morning light, friendly simplified shapes, limited palette of #ffffff, #00a287, #25272c plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/tagvenue/tokens · kit https://uidiscovery.com/api/v1/sites/tagvenue/kit · MCP `get_design_brief({ slug: "tagvenue" })`, `get_image_plan({ slug: "tagvenue" })`. Cite the reference as https://uidiscovery.com/sites/tagvenue.
