Stytch — A better way to build auth

# Build brief — an original marketing website in the taste of Stytch

> Reference: https://stytch.com · UIDiscovery: https://uidiscovery.com/sites/stytch · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/stytch/full.webp) · [scroll video](https://uidiscovery.com/media/captures/stytch/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Stytch — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Stytch: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Stytch's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Stytch (stytch.com): Technology marketing website, dark.
- 16 sections: Logo cloud → Features → Logo cloud → Features → Content → Features → Testimonials → Integrations → Content → Features → Testimonials → Call to action → Footer.
- Spacing: about a screen per idea (median section ≈608px).
- Type: one family (Booton). Imagery: mostly typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (184px at 1440), own light band #fbfaf9; 60 image elements (icons, logos, product UI — not 60 photos); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-02.webp)

### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.5 screens (1352px at 1440), own light band #fbfaf9; 9 images/icons (a set of cards or a small gallery); 9 text links instead of buttons; 6 headings → ~5 items under a title.
- Slots: Section title (~9 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Scales from your first user to Fortune 100 customers”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-03.webp) · imagery: slot 1

### 3. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Half to one screen (511px at 1440), own light band #fbfaf9; 6 images/icons (a set of cards or a small gallery); 6 text links instead of buttons.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Teams powering AI agents with Stytch”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-04.webp)

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (713px at 1440), own light band #fbfaf9; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~3 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “The Stytch difference”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-05.webp) · imagery: slot 1

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (608px at 1440), own light band #fbfaf9; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description.
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-06.webp) · imagery: slot 1

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (545px at 1440), own light band #fbfaf9; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description.
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-07.webp) · imagery: slot 1

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (648px at 1440), own light band #fbfaf9; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-08.webp) · imagery: slot 2

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (1027px at 1440), own light band #fbfaf9; 5 images/icons (a set of cards or a small gallery); 4 buttons (tabs, toggles or per-card actions); 6 headings → ~5 items under a title.
- Slots: Section title (~10 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Your next auth feature – just a PUT request away”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-09.webp) · imagery: slot 1

### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (1112px at 1440), own light band #fbfaf9; 2 image/graphics; no interactive controls.
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Turnkey multi-tenancy”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-10.webp) · imagery: slot 1

### 10. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Half to one screen (655px at 1440), own light band #fbfaf9; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title; 5 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “What engineering teams are saying”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-11.webp) · imagery: slot 3

### 11. Integrations — show that it fits the tools the visitor already uses.
- Layout: a grid of app icons around a short explanation. Half to one screen (487px at 1440), own light band #fbfaf9; 41 image elements (icons, logos, product UI — not 41 photos); 1 text link instead of buttons.
- Slots: Title + explanation; Icon grid of tools you truly integrate with; Text link action.
- Topic (tone/length only — never reuse): “Build natively in the stack of your choice”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-12.webp)

### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (484px at 1440), own light band #fbfaf9; 12 images/icons (a set of cards or a small gallery); 9 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Resources”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-13.webp)

### 13. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (226px at 1440), own light band #fbfaf9; 3 image/graphics; 3 text links instead of buttons.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “See how Stytch compares”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-14.webp)

### 14. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Half to one screen (699px at 1440), own light band #fbfaf9; 2 image/graphics; no interactive controls.
- Slots: Section title; 2 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “Expert support at every step”
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-15.webp)

### 15. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (525px at 1440), own light band #fbfaf9; no images (type-led); 2 text links instead of buttons.
- Slots: Headline; One sentence of support; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-16.webp)

### 16. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (547px at 1440), own light band #fbfaf9; 1 image/graphic; 25 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/stytch/s-17.webp)

Inner pages also captured (Pricing, Customers, About, Sign up, Blog, Docs, Careers, Contact): https://uidiscovery.com/sites/stytch?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#1d1d1d` | page background | — |
| foreground | `#fbfaf9` | body text, headings | 16.2:1 |
| accent | `#e6fd13` | primary buttons, links, highlights — sparingly | 14.8:1 |
| surface | `#1d1d1d` | cards, inputs, alternate bands | text on it 16.2:1 |
| muted | `#525151` | secondary text, borders | 2.1:1 — borders / large text only |

Captured palette: `#1d1d1d` `#fbfaf9` `#525151` `#b2d6de` `#e6fd13`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #1d1d1d;
  --foreground: #fbfaf9;
  --accent: #e6fd13;
  --surface: #1d1d1d;
  --muted: #525151;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Booton. “Booton” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈608px tall at 1440 (median; range 184–1352px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 6 section screenshots: mostly **typography with little or no imagery** (dark, warm, Technology). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 2. Features, 4. Features, 5. Features, 6. Features, 8. Features, 9. Features → product UI (uncertain)
- Technology sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stytch/s-03.webp) [ref 2](https://uidiscovery.com/media/captures/stytch/s-05.webp) [ref 3](https://uidiscovery.com/media/captures/stytch/s-06.webp) [ref 4](https://uidiscovery.com/media/captures/stytch/s-07.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #1d1d1d to #1d1d1d with a soft #e6fd13 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.

### Slot 2 · 7. Content → illustration (uncertain)
- Light Technology section with a few graphics — illustration, icon art or a product shot. Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/stytch/s-08.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=portrait) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=vertical)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #fbfaf9, #e6fd13, #1d1d1d plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.

### Slot 3 · 10. Testimonials → portraits
- Testimonial section with 5 images — usually portraits/avatars. Count: a set of ~5 in one consistent style. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/stytch/s-11.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional professional, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #1d1d1d, warm colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.

- **Logos** — 1. Logo cloud, 3. Logo cloud, 11. Integrations: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 12. Content, 13. Features, 14. Testimonials, 15. Call to action: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 16. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #fbfaf9, #e6fd13, #1d1d1d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh dark” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) (same query works on Pexels/Pixabay)
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #e6fd13 and #525151 on a #1d1d1d background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

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More: tokens https://uidiscovery.com/api/v1/sites/stytch/tokens · kit https://uidiscovery.com/api/v1/sites/stytch/kit · MCP `get_design_brief({ slug: "stytch" })`, `get_image_plan({ slug: "stytch" })`. Cite the reference as https://uidiscovery.com/sites/stytch.