Preview the prompt +
# Build brief — an original marketing website in the taste of Study.com
> Reference: https://study.com · UIDiscovery: https://uidiscovery.com/sites/study-com · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/study-com/full.png) · [scroll video](https://uidiscovery.com/media/captures/study-com/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Study.com — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Study.com: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Study.com's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Study.com (study.com): Education marketing website, light.
- 16 sections: Call to action → Content → Statement → Features → Statement → Features → Content → Features → Content → Logo cloud → Features → Call to action → Footer.
- Spacing: about a screen per idea (median section ≈518px).
- Type: Poppins headings over Open Sans body. Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (584px at 1440), own dark band #072435; 9 images/icons (a set of cards or a small gallery); inline form (2 fields, e.g. email capture), 5 buttons (tabs, toggles or per-card actions).
- Slots: Headline (~6 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “Learn faster. Stay motivated. Study smarter.”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-01.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (244px at 1440), page background; no images (type-led); 5 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “More from Study.com”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-02.webp)
### 3. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (208px at 1440), page background; no images (type-led); inline form (1 field, e.g. email capture).
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (323px at 1440), page background; 2 image/graphics; primary + secondary button.
- Slots: Section title (~8 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Official Test Prep Provider for Praxis® and TOEFL®”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-04.webp) · imagery: slot 2
### 5. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (248px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~14 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “The affordable, flexible way to ace your exams, master AI skills, and earn…”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-05.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (345px at 1440), page background; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “AI Skills Mastery”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-06.webp) · imagery: slot 3
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (965px at 1440), page background; 9 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Section title (~9 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Opening the door to the life-changing impact of education”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-07.webp) · imagery: slot 4
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (602px at 1440), own light band #eff5f6; 7 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Real people. Real breakthroughs.”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-08.webp) · imagery: slot 5
### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (518px at 1440), page background; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~3 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Meet Study AI”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-09.webp) · imagery: slot 6
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (421px at 1440), page background; no images (type-led); 1 text link instead of buttons.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Higher Ed Teacher Test Prep”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-10.webp) · imagery: slot 7
### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (704px at 1440), page background; no images (type-led); form with 3 fields, 25 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Explore our content”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-11.webp) · imagery: slot 8
### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (376px at 1440), page background; no images (type-led); 28 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Featured content”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-12.webp)
### 13. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (228px at 1440), page background; 6 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “In the press”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-13.webp)
### 14. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (772px at 1440), page background; 6 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Section title (~3 words, like the reference); 6 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Our Initiatives”
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-14.webp)
### 15. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (586px at 1440), own dark band #164e75; no images (type-led); one primary button.
- Slots: Headline; One sentence of support; One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-15.webp)
### 16. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (520px at 1440), page background; 9 images/icons (a set of cards or a small gallery); 7 buttons (tabs, toggles or per-card actions), 30 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/study-com/s-16.webp)
Inner pages also captured (Pricing, Product, Customers, Log in, Blog, Enterprise, Contact, Security): https://uidiscovery.com/sites/study-com?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#072435` | primary buttons, links, highlights — sparingly | 16.0:1 |
| surface | `#eff5f6` | cards, inputs, alternate bands | text on it 19.1:1 |
| muted | `#ffc340` | secondary text, borders | 1.6:1 — borders / large text only |
Captured palette: `#ffffff` `#ffc340` `#a3d7ff` `#000000` `#072435` `#eff5f6`. Section bands top→bottom: `#072435` → `#ffffff` → `#eff5f6` → `#164e75`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #000000;
--accent: #072435;
--surface: #eff5f6;
--muted: #ffc340;
--font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
--font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Poppins** (Google Fonts) — reference uses Poppins. Free to use — load it directly.
- Body: **Open Sans** (Google Fonts) — reference uses Open Sans. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈518px tall at 1440 (median; range 208–965px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 5 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 11 section screenshots: mostly **photography**, some typography with little or no imagery (light, cool, Education). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Call to action → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~9 in one consistent style. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-01.webp)
- **Stock** — “students studying together”: [Unsplash](https://unsplash.com/s/photos/students-studying-together?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together/?orientation=horizontal)
- **Generate** — `Photograph: students studying together. Composition: low-detail texture so overlaid text stays readable. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 4. Features → photography
- Education references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-04.webp)
- **Stock** — “students studying together close up”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: students studying together close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 6. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-06.webp)
- **Stock** — “library bookshelf light close up”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: library bookshelf light close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 7. Features → photography
- Photography, seen in the capture (grass, land, animal). (measured from the screenshot) Count: a set of ~9 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-07.webp)
- **Stock** — “students studying together wide shot”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: students studying together wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 8. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~7 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-08.webp)
- **Stock** — “notebook and laptop on desk wide shot”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: notebook and laptop on desk wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #eff5f6, #072435. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 9. Features → photography
- Education references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-09.webp)
- **Stock** — “library bookshelf light wide shot”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: library bookshelf light wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 10. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-10.webp)
- **Stock** — “students studying together wide shot”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: students studying together wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 8 · 11. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/study-com/s-11.webp)
- **Stock** — “notebook and laptop on desk wide shot”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: notebook and laptop on desk wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #072435, #eff5f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Content, 3. Statement, 5. Statement, 12. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 13. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 16. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #072435 and #ffc340 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: students studying together, friendly simplified shapes, limited palette of #072435, #eff5f6 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“education flat illustration” on Unsplash](https://unsplash.com/s/photos/education-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/study-com/tokens · kit https://uidiscovery.com/api/v1/sites/study-com/kit · MCP `get_design_brief({ slug: "study-com" })`, `get_image_plan({ slug: "study-com" })`. Cite the reference as https://uidiscovery.com/sites/study-com.
