SoFi

SoFi (sofi.com) is a website in the Finance category. Its homepage is captured as 7 sections, top to bottom: hero, features, content, showcase, stats, call to action and footer. The hero leads with “We’re paying off one winner’s mortgage— up to $500K.*”.

The capture records a palette of #1f1645, #212121, #ffffff, #fafafa, #00a2c7 and #00819d. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #1f1645 for text; check them against the screenshot. Headings are set in Larsseit, body copy in TT Norms.

Compared with the 162 other Finance sites in the library, SoFi sits with the 91% that stay light, and the group's most common heading face is Inter, where SoFi uses Larsseit. The average Finance homepage here has 8 sections; this one has 7.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the showcase, for image scale, grouping and visual emphasis. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.