Preview the prompt +
# Build brief — an original marketing website in the taste of Small Wonder
> Reference: https://smallwonder.world · UIDiscovery: https://uidiscovery.com/sites/small-wonder · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/small-wonder/full.png) · [scroll video](https://uidiscovery.com/media/captures/small-wonder/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Small Wonder — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Small Wonder: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Small Wonder's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Small Wonder (smallwonder.world): Fashion & Beauty marketing website, light, colorful.
- 15 sections: Content → Features → Stats → Content → Features → Statement → Content → Features → Content → Footer.
- Spacing: about a screen per idea (median section ≈640px).
- Type: Figtree headings over Roboto body. Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (801px at 1440), page background; 14 images/icons (a set of cards or a small gallery); 8 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~8 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Hair Science 101: Learn What's Possible With Powder.”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (823px at 1440), page background; 8 images/icons (a set of cards or a small gallery); form with 15 fields, 5 buttons (tabs, toggles or per-card actions); 4 headings → ~3 items under a title.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “More Shine. More Volume. More Bounce.”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-02.webp) · imagery: slot 2
### 3. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Half to one screen (535px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “Wake Up Your Dream Hair*”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.3 screens (1191px at 1440), page background; 14 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “The Ritual”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-04.webp) · imagery: slot 3
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (446px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 11 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-05.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (640px at 1440), page background; 2 image/graphics; primary + secondary button.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Buy Once, Refill Forever”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-06.webp)
### 7. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (390px at 1440), page background; 4 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-07.webp)
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (289px at 1440), page background; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Indulge daily. With confidence.”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-08.webp) · imagery: slot 4
### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (981px at 1440), page background; 42 image elements (photo collage/gallery + small graphics); 44 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “When haircare actually works”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-09.webp) · imagery: slot 5
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (551px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “SHINE37™'s Molecular Magic”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-10.webp)
### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (882px at 1440), page background; 12 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~3 words, like the reference); 9 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Impossibly nutrient-dense.”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-11.webp)
### 12. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (875px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Built Without Excess.”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-12.webp)
### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (171px at 1440), page background; 4 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Vibrant Hair Looks Good On You”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-13.webp)
### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (725px at 1440), own dark band #49001f; 13 images/icons (a set of cards or a small gallery); 31 links (link lists / navigation).
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Your Healthiest Hair, Delivered”
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-15.webp) · imagery: slot 6
### 15. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (191px at 1440), own dark band #49001f; no images (type-led); 1 text link instead of buttons.
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/small-wonder/s-16.webp)
Inner pages also captured (Product, About, Log in, Blog, Shop, Security): https://uidiscovery.com/sites/small-wonder?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#232753` | body text, headings | 14.1:1 |
| accent | `#143754` | primary buttons, links, highlights — sparingly | 12.3:1 |
| surface | `#ffffff` | cards, inputs, alternate bands | text on it 14.1:1 |
| muted | `#597190` | secondary text, borders | 5.0:1 |
Captured palette: `#ffffff` `#262859` `#143754` `#232753` `#597190` `#4b5666`. Section bands top→bottom: `#ffffff` → `#49001f`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #232753;
--accent: #143754;
--surface: #ffffff;
--muted: #597190;
--font-heading: "Figtree", ui-sans-serif, system-ui, sans-serif;
--font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Figtree** (Google Fonts) — reference uses Figtree. Free to use — load it directly.
- Body: **Roboto** (Google Fonts) — reference uses Roboto. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈640px tall at 1440 (median; range 171–1191px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 1 time down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 8 section screenshots: mostly **typography with little or no imagery**, some photography (light, cool, Fashion & Beauty). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~14 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/small-wonder/s-01.webp)
- **Stock** — “editorial fashion portrait plain backdrop”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop?orientation=portrait) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop/?orientation=vertical)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #143754. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 2. Features → photography
- Fashion & Beauty references lean on photography. Count: a set of ~8 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/small-wonder/s-02.webp)
- **Stock** — “fabric texture close up”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: fabric texture close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #143754. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~14 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/small-wonder/s-04.webp)
- **Stock** — “editorial fashion portrait plain backdrop close up”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #143754. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 8. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/small-wonder/s-08.webp)
- **Stock** — “fabric texture close up wide shot”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: fabric texture close up wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #143754. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 9. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/small-wonder/s-09.webp)
- **Stock** — “unbranded skincare bottles still life wide shot”: [Unsplash](https://unsplash.com/s/photos/unbranded-skincare-bottles-still-life-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/unbranded%20skincare%20bottles%20still%20life%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/unbranded%20skincare%20bottles%20still%20life%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: unbranded skincare bottles still life wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #143754. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 14. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~13 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/small-wonder/s-15.webp)
- **Stock** — “fabric texture close up wide shot”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: fabric texture close up wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #49001f, #143754, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Icons** — 3. Stats, 15. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
- **No imagery (type-led)** — 5. Content, 6. Features, 7. Statement, 10. Features, 11. Features, 12. Features, 13. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #143754 and #597190 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: editorial fashion portrait plain backdrop, friendly simplified shapes, limited palette of #ffffff, #143754 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“fashion flat illustration” on Unsplash](https://unsplash.com/s/photos/fashion-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/small-wonder/tokens · kit https://uidiscovery.com/api/v1/sites/small-wonder/kit · MCP `get_design_brief({ slug: "small-wonder" })`, `get_image_plan({ slug: "small-wonder" })`. Cite the reference as https://uidiscovery.com/sites/small-wonder.
