Samsara — The Connected Operations Platform

# Build brief — an original marketing website in the taste of Samsara

> Reference: https://www.samsara.com · UIDiscovery: https://uidiscovery.com/sites/samsara · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/samsara/full.png) · [scroll video](https://uidiscovery.com/media/captures/samsara/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Samsara — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Samsara: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Samsara's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Samsara (samsara.com): Technology marketing website, light.
- 17 sections: Hero → Content → Features → Showcase → Features → Content → Features → Content → Features → Statement → Content → Features → Content → Footer.
- Spacing: short, dense bands (median section ≈485px).
- Hero headline: 6 words — short and punchy; keep yours under ~9.
- Type: Samsara Sans headings over FK Grotesk body. Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (640px at 1440), page background; 4 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~6 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “OPERATOR GRADE. PROVEN IN THE FIELD.”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-01.webp) · imagery: slot 1

### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (211px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-03.webp)

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (259px at 1440), own dark band #1c1917; no images (type-led); no interactive controls.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Work together. Run better.”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-04.webp)

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (736px at 1440), own dark band #1c1917; 16 image elements (icons, logos, product UI — not 16 photos); 13 buttons (tabs, toggles or per-card actions).
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-05.webp) · imagery: slot 2

### 5. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Half to one screen (618px at 1440), page background; 19 image elements (icons, logos, product UI — not 19 photos); 10 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-06.webp) · imagery: slot 3

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (760px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Section title (~8 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Operator grade isn't a promise. It's a practice.”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-07.webp)

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (870px at 1440), own dark band #1c1917; 25 image elements (icons, logos, product UI — not 25 photos); 11 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Run together. Proven together.”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-08.webp) · imagery: slot 4

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (897px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title (~5 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Proudly rated #1 by operators”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-09.webp) · imagery: slot 5

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (485px at 1440), own dark band #1c1917; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-10.webp)

### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (335px at 1440), own light band #f5f4f1; 15 images/icons (a set of cards or a small gallery); 5 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-11.webp) · imagery: slot 6

### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (595px at 1440), own dark band #221f1b; 3 image/graphics; one primary button.
- Slots: Section title (~7 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Prevent surprise downtime across your Canadian fleet”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-12.webp) · imagery: slot 7

### 12. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (160px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Further, together”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-13.webp)

### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (622px at 1440), page background; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-14.webp) · imagery: slot 1

### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (288px at 1440), page background; 4 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-15.webp) · imagery: slot 8

### 15. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (469px at 1440), own dark band #221f1b; 1 image/graphic; one primary button.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “READY TO TEAM UP?”
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-16.webp)

### 16. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (317px at 1440), own dark band #403d37; no images (type-led); 35 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/samsara/s-17.webp)
…and 1 more at https://uidiscovery.com/sites/samsara.
Inner pages also captured (Pricing, Product, Customers, Blog, Docs): https://uidiscovery.com/sites/samsara?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#1c1917` | body text, headings | 17.5:1 |
| accent | `#feae0f` | primary buttons, links, highlights — sparingly | 1.9:1 ⚠ not for text; use as a fill with #111111 text (10.1:1) |
| surface | `#ffffff` | cards, inputs, alternate bands | text on it 17.5:1 |
| muted | `#403d37` | secondary text, borders | 10.8:1 |

Captured palette: `#ffffff` `#feae0f` `#1c1917` `#221f1b` `#403d37`. Section bands top→bottom: `#ffffff` → `#1c1917` → `#f5f4f1` → `#221f1b` → `#403d37`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #ffffff;
  --foreground: #1c1917;
  --accent: #feae0f;
  --surface: #ffffff;
  --muted: #403d37;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Hanken Grotesk", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Samsara Sans. “Samsara Sans” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: **Hanken Grotesk** (Google Fonts) — reference uses FK Grotesk. “FK Grotesk” is a licensed face — use Hanken Grotesk (or Inter) as the free stand-in, or license the original.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈485px tall at 1440 (median; range 160–897px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 10 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.

## 6. Imagery plan

Measured from 13 section screenshots: mostly **photography**, some typography with little or no imagery (light, warm, Technology). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero, 13. Content → illustration (uncertain)
- Light Technology section with a few graphics — illustration, icon art or a product shot. Count: one consistent treatment across these sections. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-01.webp) [ref 2](https://uidiscovery.com/media/captures/samsara/s-14.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=horizontal)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #ffffff, #feae0f plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.

### Slot 2 · 4. Features → photography
- Photography, seen in the capture (map). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-05.webp)
- **Stock** — “abstract gradient mesh close up”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #1c1917, #feae0f, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 5. Showcase → photography
- Photography, seen in the capture (people, adult, safety vest). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-06.webp)
- **Stock** — “3d glass shapes render close up”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render close up. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #feae0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 7. Content → photography
- Photography, seen in the capture (blue sky). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-08.webp)
- **Stock** — “abstract gradient mesh wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #1c1917, #feae0f, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 8. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-09.webp)
- **Stock** — “3d glass shapes render wide shot”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #feae0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 10. Content → photography
- Photography, seen in the capture (people, adult, blue sky). (measured from the screenshot) Count: a set of ~15 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-11.webp)
- **Stock** — “abstract gradient mesh wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #f5f4f1, #feae0f, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 11. Features → photography
- Photography, seen in the capture (sunset sunrise, automobile, vehicle). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-12.webp)
- **Stock** — “3d glass shapes render wide shot”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #221f1b, #feae0f, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 14. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/samsara/s-15.webp)
- **Stock** — “3d glass shapes render wide shot”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: 3d glass shapes render wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #feae0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 2. Content, 3. Features, 6. Features, 9. Content, 12. Statement, 15. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #feae0f and #403d37 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/samsara/tokens · kit https://uidiscovery.com/api/v1/sites/samsara/kit · MCP `get_design_brief({ slug: "samsara" })`, `get_image_plan({ slug: "samsara" })`. Cite the reference as https://uidiscovery.com/sites/samsara.