Preview the prompt +
# Build brief — an original marketing website in the taste of Riverside
> Reference: https://riverside.fm · UIDiscovery: https://uidiscovery.com/sites/riverside · captured 2026-09-21 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/riverside/full.webp) · [scroll video](https://uidiscovery.com/media/captures/riverside/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Riverside — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Riverside: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Riverside's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Riverside (riverside.fm): Entertainment marketing website, light.
- 9 sections: Hero → Features → Logo cloud → Content → Features → Content.
- Spacing: about a screen per idea (median section ≈989px).
- Hero headline: 5 words — short and punchy; keep yours under ~9.
- Type: Sharp Grotesk headings over Instrument Sans body. Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (850px at 1440), own dark band #1d1d1d; 34 image elements (photo collage/gallery + small graphics); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~5 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Create your best content yet”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (989px at 1440), own dark band #111111; 10 images/icons (a set of cards or a small gallery); primary + secondary button; 6 headings → ~5 items under a title.
- Slots: Section title (~9 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “End to end content creation. All in one flow.”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-02.webp)
### 3. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Half to one screen (584px at 1440), own dark band #111111; 32 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Made with Riverside”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), own light band #f6f6f6; 21 image elements (photo collage/gallery + small graphics); one primary button.
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Studio-level quality. No studio required.”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-04.webp) · imagery: slot 2
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), own dark band #111111; 6 images/icons (a set of cards or a small gallery); no interactive controls; 3 headings → ~2 items under a title.
- Slots: Section title (~9 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Want to speed things up? Let AI jump in.”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-05.webp) · imagery: slot 3
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (753px at 1440), own dark band #111111; 17 image elements (photo collage/gallery + small graphics); one primary button.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Hours of editing, done in seconds.”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-06.webp) · imagery: slot 4
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), page background; 3 image/graphics; one primary button; 6 headings → ~5 items under a title.
- Slots: Section title (~4 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Powerful editing. Purposefully simple.”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-07.webp) · imagery: slot 5
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (836px at 1440), own dark band #111111; 1 image/graphic; one primary button; 4 headings → ~3 items under a title.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Podcast hosting built right in”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-08.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.3 screens (1182px at 1440), own dark band #111111; 2 image/graphics; one primary button.
- Slots: Heading (~10 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Run all your webinars & live events like a pro.”
- [Screenshot](https://uidiscovery.com/media/captures/riverside/s-09.webp) · imagery: slot 6
Inner pages also captured (Pricing, Product, Customers, About, Sign up, Log in, Blog, Enterprise, Contact, Security): https://uidiscovery.com/sites/riverside?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#9671ff` | primary buttons, links, highlights — sparingly | 3.4:1 (large text / UI only) |
| surface | `#f6f6f6` | cards, inputs, alternate bands | text on it 19.4:1 |
| muted | `#1d1d1d` | secondary text, borders | 16.9:1 |
Captured palette: `#ffffff` `#111111` `#9671ff` `#1d1d1d` `#f6f6f6` `#000000`. Section bands top→bottom: `#1d1d1d` → `#111111` → `#f6f6f6` → `#ffffff`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #000000;
--accent: #9671ff;
--surface: #f6f6f6;
--muted: #1d1d1d;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Instrument Sans", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Sharp Grotesk. “Sharp Grotesk” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: **Instrument Sans** (Google Fonts) — reference uses Instrument Sans. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈989px tall at 1440 (median; range 584–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 5 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 7 section screenshots: mostly **photography**, some typography with little or no imagery (light, cool, Entertainment). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography (uncertain)
- Entertainment references lean on photography; 34 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/riverside/s-01.webp)
- **Stock** — “concert stage lights crowd”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #1d1d1d, #9671ff, #f6f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 4. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/riverside/s-04.webp)
- **Stock** — “concert stage lights crowd close up”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: concert stage lights crowd close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #f6f6f6, #9671ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/riverside/s-05.webp)
- **Stock** — “vinyl record player close up”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #111111, #9671ff, #f6f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 6. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/riverside/s-06.webp)
- **Stock** — “cinema seats lighting close up”: [Unsplash](https://unsplash.com/s/photos/cinema-seats-lighting-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/cinema%20seats%20lighting%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cinema%20seats%20lighting%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: cinema seats lighting close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #111111, #9671ff, #f6f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 7. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/riverside/s-07.webp)
- **Stock** — “concert stage lights crowd wide shot”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #9671ff, #f6f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 9. Content → photography
- Entertainment references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/riverside/s-09.webp)
- **Stock** — “cinema seats lighting wide shot”: [Unsplash](https://unsplash.com/s/photos/cinema-seats-lighting-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/cinema%20seats%20lighting%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/cinema%20seats%20lighting%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: cinema seats lighting wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #111111, #9671ff, #f6f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Features, 8. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 3. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #9671ff and #1d1d1d on a #ffffff background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: concert stage lights crowd, friendly simplified shapes, limited palette of #1d1d1d, #9671ff, #f6f6f6 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“music flat illustration” on Unsplash](https://unsplash.com/s/photos/music-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/riverside/tokens · kit https://uidiscovery.com/api/v1/sites/riverside/kit · MCP `get_design_brief({ slug: "riverside" })`, `get_image_plan({ slug: "riverside" })`. Cite the reference as https://uidiscovery.com/sites/riverside.
