Reverie Safaris — Luxury African Safaris

# Build brief — an original marketing website in the taste of Reverie Safaris

> Reference: https://reveriesafaris.com · UIDiscovery: https://uidiscovery.com/sites/reverie-safaris · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/reverie-safaris/full.png) · [scroll video](https://uidiscovery.com/media/captures/reverie-safaris/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Reverie Safaris — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Reverie Safaris: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Reverie Safaris's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Reverie Safaris (reveriesafaris.com): Travel marketing website, dark, serif.
- 10 sections: Statement → Features → Logo cloud → Features → Statement → Features → Statement → Features → Statement.
- Spacing: about a screen per idea (median section ≈775px).
- Type: PP Editorial New Ultra headings over system sans-serif body. Imagery: mostly typography with little or no imagery, some photography.

## 4. Page structure (top to bottom)

### 1. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (514px at 1440), own light band #fbf9f3; no images (type-led); 1 text link instead of buttons.
- Slots: Heading (~7 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Luxury African Safaris, Planned From Firsthand Experience”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-01.webp)

### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (800px at 1440), own light band #fbf9f3; 2 image/graphics; no interactive controls.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Every Detail, Quietly Handled”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-02.webp) · imagery: slot 1

### 3. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (301px at 1440), own dark band #1e392b; no images (type-led); 1 text link instead of buttons.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “National Geographic”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-03.webp)

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (875px at 1440), own light band #fbf9f3; 1 image/graphic; 2 text links instead of buttons.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Who You’ll Work With”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-04.webp) · imagery: slot 2

### 5. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (230px at 1440), own light band #fbf9f3; no images (type-led); 1 text link instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Sample Journeys”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-05.webp)

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (811px at 1440), own light band #fbf9f3; 24 image elements (photo collage/gallery + small graphics); 16 buttons (tabs, toggles or per-card actions), 24 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Kenya & Zanzibar”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-06.webp) · imagery: slot 3

### 7. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (251px at 1440), own light band #fbf9f3; no images (type-led); 1 text link instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Where We Go”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-07.webp)

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (805px at 1440), own light band #fbf9f3; 8 images/icons (a set of cards or a small gallery); 24 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Kenya”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-08.webp) · imagery: slot 4

### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (775px at 1440), own light band #fbf9f3; 3 image/graphics; 4 text links instead of buttons.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Private Jet Safaris”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-09.webp) · imagery: slot 5

### 10. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (330px at 1440), own light band #fbf9f3; no images (type-led); 1 text link instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Planning Guides”
- [Screenshot](https://uidiscovery.com/media/captures/reverie-safaris/s-10.webp)

Inner pages also captured (Pricing, Customers, About, Docs, Contact, Security): https://uidiscovery.com/sites/reverie-safaris?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#58503c` | page background | — |
| foreground | `#fbf9f3` | body text, headings | 7.6:1 |
| accent | `#1e392b` | primary buttons, links, highlights — sparingly | 1.6:1 ⚠ not for text; use as a fill with #ffffff text (12.5:1) |
| surface | `#2b523e` | cards, inputs, alternate bands | text on it 8.4:1 |
| muted | `#a2b0aa` | secondary text, borders | 3.5:1 — borders / large text only |

Captured palette: `#58503c` `#fbf9f3` `#2b523e` `#a2b0aa` `#1e392b` `#436b57`. Section bands top→bottom: `#fbf9f3` → `#1e392b`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, natural, earthy) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #58503c;
  --foreground: #fbf9f3;
  --accent: #1e392b;
  --surface: #2b523e;
  --muted: #a2b0aa;
  --font-heading: "Fraunces", ui-serif, Georgia, serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Fraunces** (Google Fonts) — reference uses PP Editorial New Ultra. “PP Editorial New Ultra” is a licensed face — use Fraunces (or Instrument Serif) as the free stand-in, or license the original.
- Body: **Inter** (Google Fonts) — reference uses system sans-serif. The reference uses the system stack; Inter (or plain system-ui) keeps that neutral feel.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
- The serif headings are central to the tone — keep a serif display face even if you swap the family.

### Spacing & rhythm
Sections run ≈775px tall at 1440 (median; range 230–875px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 7 section screenshots: mostly **typography with little or no imagery**, some photography (dark, natural, earthy, Travel). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 2. Features → photography
- Travel references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/reverie-safaris/s-02.webp)
- **Stock** — “boutique hotel room daylight dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20dark/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Natural, earthy colour grade that sits on #fbf9f3, #1e392b, #2b523e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 4. Features → photography
- Travel references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/reverie-safaris/s-04.webp)
- **Stock** — “coastal landscape aerial close up dark”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Natural, earthy colour grade that sits on #fbf9f3, #1e392b, #2b523e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 6. Features → photography
- Photography, seen in the capture (plant, foliage, land). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/reverie-safaris/s-06.webp)
- **Stock** — “traveler on mountain trail close up dark”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Natural, earthy colour grade that sits on #fbf9f3, #1e392b, #2b523e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 8. Features → photography
- Photography, seen in the capture (animal, mammal). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/reverie-safaris/s-08.webp)
- **Stock** — “boutique hotel room daylight wide shot dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Natural, earthy colour grade that sits on #fbf9f3, #1e392b, #2b523e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 9. Features → photography
- Travel references lean on photography. Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/reverie-safaris/s-09.webp)
- **Stock** — “traveler on mountain trail wide shot dark”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Natural, earthy colour grade that sits on #fbf9f3, #1e392b, #2b523e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 1. Statement, 5. Statement, 7. Statement, 10. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 3. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #1e392b and #a2b0aa on a #58503c background. Lighting: low-key, moody directional light with deep shadows; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: coastal landscape aerial, friendly simplified shapes, limited palette of #fbf9f3, #1e392b, #2b523e plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“travel flat illustration” on Unsplash](https://unsplash.com/s/photos/travel-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/reverie-safaris/tokens · kit https://uidiscovery.com/api/v1/sites/reverie-safaris/kit · MCP `get_design_brief({ slug: "reverie-safaris" })`, `get_image_plan({ slug: "reverie-safaris" })`. Cite the reference as https://uidiscovery.com/sites/reverie-safaris.