Preview the prompt +
# Build brief — an original marketing website in the taste of Possible Finance
> Reference: https://www.possiblefinance.com · UIDiscovery: https://uidiscovery.com/sites/possible-finance · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/possible-finance/full.png) · [scroll video](https://uidiscovery.com/media/captures/possible-finance/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Possible Finance — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Possible Finance: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Possible Finance's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Possible Finance (possiblefinance.com): Finance marketing website, light, colorful.
- 14 sections: Testimonials → Statement → Features → Statement → Content → Features → Stats → Content → Features → Showcase → Content.
- Spacing: about a screen per idea (median section ≈694px).
- Type: Haffer headings over system sans-serif body. Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. About one full screen (810px at 1440), own light band #0577ff; no images (type-led); no interactive controls.
- Slots: Section title; 2 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-01.webp) · imagery: slot 1
### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (675px at 1440), own light band #0577ff; 18 image elements (icons, logos, product UI — not 18 photos); 2 text links instead of buttons.
- Slots: Heading (~10 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “You don't have time for bullsh!t. Possible has cash fast*.”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-02.webp) · imagery: slot 2
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (180px at 1440), own light band #f0f8ff; 6 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-03.webp)
### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (501px at 1440), page background; 15 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~14 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Get money in seconds so you can pay bills,get groceries,make rent, cover…”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-04.webp)
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.3 screens (1179px at 1440), own dark band #1c1c1c; 21 image elements (icons, logos, product UI — not 21 photos); 6 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Loan”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-05.webp) · imagery: slot 3
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.5 screens (1313px at 1440), own dark band #1c1c1c; 5 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Advance”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-06.webp) · imagery: slot 4
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (612px at 1440), page background; 7 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Section title (~8 words, like the reference); 7 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Report bill & rent payments to credit bureaus”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-07.webp) · imagery: slot 3
### 8. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Half to one screen (626px at 1440), page background; no images (type-led); no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “Possible Loan customers have saved”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-08.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.4 screens (1228px at 1440), page background; 51 image elements (icons, logos, product UI — not 51 photos); primary + secondary button, 11 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-09.webp) · imagery: slot 5
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (732px at 1440), own dark band #1c1c1c; 20 image elements (icons, logos, product UI — not 20 photos); 4 text links instead of buttons.
- Slots: Section title (~7 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “We built “sh#t happens” into this app”
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-10.webp) · imagery: slot 3
### 11. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Half to one screen (694px at 1440), own dark band #1c1c1c; 7 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-11.webp)
### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (651px at 1440), own dark band #1c1c1c; 3 image/graphics; 2 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-12.webp)
### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (696px at 1440), own dark band #1c1c1c; 3 image/graphics; 1 text link instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-13.webp) · imagery: slot 6
### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (267px at 1440), page background; 3 image/graphics; 1 text link instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/possible-finance/s-14.webp) · imagery: slot 7
Inner pages also captured (Pricing, Product, Customers, About, Careers, Security): https://uidiscovery.com/sites/possible-finance?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#00ec25` | primary buttons, links, highlights — sparingly | 1.6:1 ⚠ not for text; use as a fill with #111111 text (11.7:1) |
| surface | `#ffd31f` | cards, inputs, alternate bands | text on it 14.6:1 |
| muted | `#0577ff` | secondary text, borders | 4.1:1 — borders / large text only |
Captured palette: `#ffffff` `#1c1c1c` `#0577ff` `#00ec25` `#000000` `#ffd31f`. Section bands top→bottom: `#0577ff` → `#f0f8ff` → `#ffffff` → `#1c1c1c`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, natural, earthy) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #000000;
--accent: #00ec25;
--surface: #ffd31f;
--muted: #0577ff;
--font-heading: "Hanken Grotesk", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Hanken Grotesk** (Google Fonts) — reference uses Haffer. “Haffer” is a licensed face — use Hanken Grotesk (or Inter) as the free stand-in, or license the original.
- Body: **Inter** (Google Fonts) — reference uses system sans-serif. The reference uses the system stack; Inter (or plain system-ui) keeps that neutral feel.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈694px tall at 1440 (median; range 180–1313px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 6 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 9 section screenshots: mostly **typography with little or no imagery**, some photography (light, natural, earthy, Finance). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Testimonials → portraits
- Portrait photography, seen in the capture. (measured from the screenshot) Count: 1. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-01.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional professional, head-and-shoulders, eye level, plain soft background, soft natural daylight, airy and high-key, background tinted #ffd31f, natural, earthy colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.
### Slot 2 · 2. Statement → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-02.webp)
- **Stock** — “small business owner at counter”: [Unsplash](https://unsplash.com/s/photos/small-business-owner-at-counter?orientation=portrait) · [Pexels](https://www.pexels.com/search/small%20business%20owner%20at%20counter/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/small%20business%20owner%20at%20counter/?orientation=vertical)
- **Generate** — `Photograph: small business owner at counter. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #0577ff, #00ec25, #ffd31f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Content, 7. Features, 10. Features → product UI (uncertain)
- Finance sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-05.webp) [ref 2](https://uidiscovery.com/media/captures/possible-finance/s-07.webp) [ref 3](https://uidiscovery.com/media/captures/possible-finance/s-10.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth light gradient from #ffffff to #ffd31f with a soft #00ec25 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: soft natural daylight, airy and high-key. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
### Slot 4 · 6. Content → abstract 3D / gradient (uncertain)
- Dark Finance section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: a set of ~5 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-06.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #00ec25 and #0577ff on a #ffffff background. Lighting: soft natural daylight, airy and high-key; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 9. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-09.webp)
- **Stock** — “abstract gradient wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #ffffff, #00ec25, #ffd31f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 13. Content → photography
- Photography, seen in the capture (map). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-13.webp)
- **Stock** — “person paying with phone wide shot”: [Unsplash](https://unsplash.com/s/photos/person-paying-with-phone-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/person%20paying%20with%20phone%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/person%20paying%20with%20phone%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: person paying with phone wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #1c1c1c, #00ec25, #ffd31f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 14. Content → illustration (uncertain)
- Light Finance section with a few graphics — illustration, icon art or a product shot. Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/possible-finance/s-14.webp)
- **Stock** — “finance flat illustration”: [Unsplash](https://unsplash.com/s/photos/finance-flat-illustration?orientation=portrait) · [Pexels](https://www.pexels.com/search/finance%20flat%20illustration/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/finance%20flat%20illustration/?orientation=vertical)
- **Generate** — `Flat vector illustration: person paying with phone, friendly simplified shapes, limited palette of #ffffff, #00ec25, #ffd31f plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
- **No imagery (type-led)** — 3. Features, 4. Statement, 8. Stats, 11. Showcase, 12. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/possible-finance/tokens · kit https://uidiscovery.com/api/v1/sites/possible-finance/kit · MCP `get_design_brief({ slug: "possible-finance" })`, `get_image_plan({ slug: "possible-finance" })`. Cite the reference as https://uidiscovery.com/sites/possible-finance.
