Plasticity — 3D modeling and CAD program that is easy to use and has a…

# Build brief — an original marketing website in the taste of Plasticity

> Reference: https://www.plasticity.xyz · UIDiscovery: https://uidiscovery.com/sites/plasticity · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/plasticity/full.png) · [scroll video](https://uidiscovery.com/media/captures/plasticity/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Plasticity — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Plasticity: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Plasticity's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Plasticity (plasticity.xyz): Productivity marketing website, dark, colorful.
- 14 sections: Hero → Content → Features → Content → Features → Content → Call to action → Footer.
- Spacing: short, dense bands (median section ≈396px).
- Hero headline: 7 words — short and punchy; keep yours under ~9.
- Type: Fk Grotesk headings over Matter body. Imagery: mostly typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Compact band (319px at 1440), page background; 3 image/graphics; 2 text links instead of buttons.
- Slots: Eyebrow / announcement pill (optional); H1 (~7 words, like the reference); Supporting line, 1–2 sentences; Text link action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Powerful solid and surface modeling, no subscription”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-01.webp)

### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (812px at 1440), page background; 1 image/graphic; 5 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-02.webp)

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (282px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Boolean Precision”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-03.webp)

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (318px at 1440), page background; 2 image/graphics; 1 text link instead of buttons.
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “XNURBS Surface Blending”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-04.webp)

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (336px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Fillets And Edge Control”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-05.webp)

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (338px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Dimensions And Precision”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-06.webp)

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (302px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Direct Editing”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-07.webp)

### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (480px at 1440), page background; 6 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “For Enterprise”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-09.webp) · imagery: slot 1

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1083px at 1440), page background; 4 images/icons (a set of cards or a small gallery); 5 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Pricing”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-10.webp) · imagery: slot 1

### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (573px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Unleash your creativity with Plasticity”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-11.webp) · imagery: slot 2

### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.5 screens (1348px at 1440), page background; 12 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~4 words, like the reference); 9 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “What the people think”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-12.webp)

### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.5 screens (1346px at 1440), page background; no images (type-led); 5 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Frequently Asked Questions”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-13.webp)

### 13. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (228px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Headline (~4 words, like the reference); One sentence of support; One primary action.
- Topic (tone/length only — never reuse): “Get Started With Plasticity”
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-14.webp) · imagery: slot 1

### 14. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (396px at 1440), page background; 1 image/graphic; 15 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/plasticity/s-15.webp)

Inner pages also captured (Product, Sign up, Enterprise, Contact, Security): https://uidiscovery.com/sites/plasticity?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#000000` | page background | — |
| foreground | `#ffffff` | body text, headings | 21.0:1 |
| accent | `#68ff21` | primary buttons, links, highlights — sparingly | 15.9:1 |
| surface | `#010000` | cards, inputs, alternate bands | text on it 21.0:1 |
| muted | `#3fd2fb` | secondary text, borders | 11.8:1 |

Captured palette: `#000000` `#ffffff` `#010000` `#3fd2fb` `#68ff21`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, natural, earthy) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #000000;
  --foreground: #ffffff;
  --accent: #68ff21;
  --surface: #010000;
  --muted: #3fd2fb;
  --font-heading: "Hanken Grotesk", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Manrope", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Hanken Grotesk** (Google Fonts) — reference uses Fk Grotesk. “Fk Grotesk” is a licensed face — use Hanken Grotesk (or Inter) as the free stand-in, or license the original.
- Body: **Manrope** (Google Fonts) — reference uses Matter. “Matter” is a licensed face — use Manrope (or Figtree) as the free stand-in, or license the original.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈396px tall at 1440 (median; range 228–1348px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows; confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 8 section screenshots: mostly **typography with little or no imagery** (dark, natural, earthy, Productivity). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 8. Content, 9. Content, 13. Call to action → abstract 3D / gradient (uncertain)
- Dark Productivity section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/plasticity/s-09.webp) [ref 2](https://uidiscovery.com/media/captures/plasticity/s-10.webp) [ref 3](https://uidiscovery.com/media/captures/plasticity/s-14.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #68ff21 and #3fd2fb on a #000000 background. Lighting: low-key, moody directional light with deep shadows; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 10. Features → product UI (uncertain)
- Productivity features with 3 image elements — most likely product UI screenshots/mockups plus icons. Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/plasticity/s-11.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #000000 to #010000 with a soft #68ff21 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.

- **No imagery (type-led)** — 1. Hero, 2. Content, 3. Features, 4. Features, 5. Features, 6. Features, 7. Features, 11. Features, 12. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 14. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Natural, earthy colour grade that sits on #000000, #68ff21, #010000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh dark” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #000000, #68ff21, #010000 plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“technology flat illustration” on Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

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More: tokens https://uidiscovery.com/api/v1/sites/plasticity/tokens · kit https://uidiscovery.com/api/v1/sites/plasticity/kit · MCP `get_design_brief({ slug: "plasticity" })`, `get_image_plan({ slug: "plasticity" })`. Cite the reference as https://uidiscovery.com/sites/plasticity.