Preview the prompt +
# Build brief — an original marketing website in the taste of PandaDoc
> Reference: https://www.pandadoc.com · UIDiscovery: https://uidiscovery.com/sites/pandadoc · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/pandadoc/full.png) · [scroll video](https://uidiscovery.com/media/captures/pandadoc/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as PandaDoc — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as PandaDoc: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse PandaDoc's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- PandaDoc (pandadoc.com): Productivity marketing website, light.
- 10 sections: Hero → Content → Features → Content → Integrations → Content → Footer.
- Spacing: about a screen per idea (median section ≈807px).
- Hero headline: 7 words — short and punchy; keep yours under ~9.
- Type: one family (Graphik L). Imagery: mostly typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Tall, ≈1.5 screens (1366px at 1440), page background; 54 image elements (icons, logos, product UI — not 54 photos); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~7 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Growing your business starts with your agreements”
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-01.webp)
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (179px at 1440), page background; no images (type-led); one primary button.
- Slots: Heading (~5 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “The complete document management solution”
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (570px at 1440), page background; 12 images/icons (a set of cards or a small gallery); 6 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-03.webp) · imagery: slot 1
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (807px at 1440), page background; 21 image elements (icons, logos, product UI — not 21 photos); one primary button.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Safe, secure, and legally binding”
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-04.webp)
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), page background; 10 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Designed to make every agreement easier”
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-05.webp) · imagery: slot 1
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (273px at 1440), page background; 10 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-06.webp) · imagery: slot 1
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (966px at 1440), page background; 32 image elements (icons, logos, product UI — not 32 photos); 10 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~10 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Will O’Neil, Head of IT & Strategic Enablement at Nomad”
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-07.webp) · imagery: slot 2
### 8. Integrations — show that it fits the tools the visitor already uses.
- Layout: a grid of app icons around a short explanation. About one full screen (818px at 1440), page background; 50 image elements (icons, logos, product UI — not 50 photos); one primary button, 27 links (link lists / navigation).
- Slots: Title + explanation; Icon grid of tools you truly integrate with; One primary action.
- Topic (tone/length only — never reuse): “Built to integrate with all your favorite tools”
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-08.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (435px at 1440), page background; 2 image/graphics; 40 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-09.webp) · imagery: slot 1
### 10. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (168px at 1440), page background; 22 image elements (icons, logos, product UI — not 22 photos); primary + secondary button, 16 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/pandadoc/s-10.webp)
Inner pages also captured (Pricing, Product, Customers, Blog, Docs, Enterprise, Contact, Security): https://uidiscovery.com/sites/pandadoc?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#0e0000` | body text, headings | 20.6:1 |
| accent | `#248567` | primary buttons, links, highlights — sparingly | 4.5:1 |
| surface | `#ffffff` | cards, inputs, alternate bands | text on it 20.6:1 |
| muted | `#242424` | secondary text, borders | 15.5:1 |
Captured palette: `#ffffff` `#242424` `#0e0000` `#248567`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, natural, earthy) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #0e0000;
--accent: #248567;
--surface: #ffffff;
--muted: #242424;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Graphik L. “Graphik L” is a licensed face — use Inter (or Hanken Grotesk) as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈807px tall at 1440 (median; range 168–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 3 section screenshots: mostly **typography with little or no imagery** (light, natural, earthy, Productivity). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 3. Content, 5. Content, 6. Content, 9. Content → illustration (uncertain)
- Light Productivity section with a few graphics — illustration, icon art or a product shot. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/pandadoc/s-03.webp) [ref 2](https://uidiscovery.com/media/captures/pandadoc/s-05.webp) [ref 3](https://uidiscovery.com/media/captures/pandadoc/s-06.webp) [ref 4](https://uidiscovery.com/media/captures/pandadoc/s-09.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=portrait) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=vertical)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #ffffff, #248567 plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
### Slot 2 · 7. Content → product UI (uncertain)
- Productivity content with 32 image elements — most likely product UI screenshots/mockups plus icons. Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/pandadoc/s-07.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth light gradient from #ffffff to #ffffff with a soft #248567 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: soft natural daylight, airy and high-key. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
- **No imagery (type-led)** — 1. Hero, 2. Content, 4. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 8. Integrations: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 10. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #ffffff, #248567. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh?orientation=landscape) (same query works on Pexels/Pixabay)
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #248567 and #242424 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/pandadoc/tokens · kit https://uidiscovery.com/api/v1/sites/pandadoc/kit · MCP `get_design_brief({ slug: "pandadoc" })`, `get_image_plan({ slug: "pandadoc" })`. Cite the reference as https://uidiscovery.com/sites/pandadoc.
