Preview the prompt +
# Build brief — an original marketing website in the taste of Moonsworth
> Reference: https://www.moonsworth.com · UIDiscovery: https://uidiscovery.com/sites/moonsworth · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/moonsworth/full.webp) · [scroll video](https://uidiscovery.com/media/captures/moonsworth/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Moonsworth — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Moonsworth: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Moonsworth's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Moonsworth (moonsworth.com): Entertainment marketing website, dark.
- 7 sections: Hero → Stats → Features → Statement → Logo cloud → Statement → Footer.
- Spacing: about a screen per idea (median section ≈900px).
- Hero headline: 5 words — short and punchy; keep yours under ~9.
- Type: one family (PPMori). Imagery: mostly typography with little or no imagery, some abstract 3D / gradient art.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (900px at 1440), page background; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Eyebrow / announcement pill (optional); H1 (~5 words, like the reference); Supporting line, 1–2 sentences; Primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Building the Future of Play”
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-01.webp) · imagery: slot 1
### 2. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Half to one screen (532px at 1440), page background; no images (type-led); no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “Moonsworth specializes in high-performance gaming software that supports every…”
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-02.webp)
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), page background; 41 image elements (photo collage/gallery + small graphics); 6 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Moonsworth Companies”
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-03.webp) · imagery: slot 2
### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (510px at 1440), page background; 41 image elements (photo collage/gallery + small graphics); 6 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-04.webp)
### 5. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. About one full screen (1007px at 1440), page background; 40 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Working with the Best”
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-05.webp)
### 6. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (900px at 1440), page background; 5 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Partner with Moonsworth”
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-06.webp) · imagery: slot 3
### 7. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (574px at 1440), page background; 17 image elements (photo collage/gallery + small graphics); 11 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- Topic (tone/length only — never reuse): “Crafting tools and products trusted by millions of players.”
- [Screenshot](https://uidiscovery.com/media/captures/moonsworth/s-07.webp)
Inner pages also captured (About, Blog, Careers, Security): https://uidiscovery.com/sites/moonsworth?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#000000` | page background | — |
| foreground | `#fdfcf4` | body text, headings | 20.4:1 |
| accent | `#ff5623` | primary buttons, links, highlights — sparingly | 6.6:1 |
| surface | `#000000` | cards, inputs, alternate bands | text on it 20.4:1 |
| muted | `#fdfcf4` | secondary text, borders | 20.4:1 |
Captured palette: `#000000` `#ff5623` `#fdfcf4`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #000000;
--foreground: #fdfcf4;
--accent: #ff5623;
--surface: #000000;
--muted: #fdfcf4;
--font-heading: "Hanken Grotesk", ui-sans-serif, system-ui, sans-serif;
--font-body: "Hanken Grotesk", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Hanken Grotesk** (Google Fonts) — reference uses PPMori. “PPMori” is a licensed face — use Hanken Grotesk (or Inter) as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈900px tall at 1440 (median; range 510–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 4 section screenshots: mostly **typography with little or no imagery**, some abstract 3D / gradient art (dark, warm, Entertainment). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Entertainment references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/moonsworth/s-01.webp)
- **Stock** — “concert stage lights crowd dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #000000, #ff5623. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Features → photography (uncertain)
- Entertainment references lean on photography; 41 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/moonsworth/s-03.webp)
- **Stock** — “cinema seats lighting dark”: [Unsplash](https://unsplash.com/s/photos/cinema-seats-lighting-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/cinema%20seats%20lighting%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cinema%20seats%20lighting%20dark/?orientation=horizontal)
- **Generate** — `Photograph: cinema seats lighting. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #000000, #ff5623. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 6. Statement → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/moonsworth/s-06.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #ff5623 and #fdfcf4 on a #000000 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Stats, 4. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 5. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 7. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: concert stage lights crowd, friendly simplified shapes, limited palette of #000000, #ff5623 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“music flat illustration” on Unsplash](https://unsplash.com/s/photos/music-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/moonsworth/tokens · kit https://uidiscovery.com/api/v1/sites/moonsworth/kit · MCP `get_design_brief({ slug: "moonsworth" })`, `get_image_plan({ slug: "moonsworth" })`. Cite the reference as https://uidiscovery.com/sites/moonsworth.
