LocalCan — Public URLs for developers, designers and agents

# Build brief — an original marketing website in the taste of LocalCan

> Reference: https://www.localcan.com · UIDiscovery: https://uidiscovery.com/sites/localcan · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/localcan/full.png) · [scroll video](https://uidiscovery.com/media/captures/localcan/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as LocalCan — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as LocalCan: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse LocalCan's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- LocalCan (localcan.com): Developer Tools marketing website, dark, mono.
- 16 sections: Hero → Content → How it works → Content → How it works → Content → How it works → Content → Features → How it works → Logo cloud → Features → Content → FAQ.
- Spacing: about a screen per idea (median section ≈611px).
- Hero headline: 7 words — short and punchy; keep yours under ~9.
- Type: one family (Cascadia Mono). Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (617px at 1440), own dark band #5b0101; 2 image/graphics; 3 buttons (tabs, toggles or per-card actions).
- Slots: Eyebrow / announcement pill (optional); H1 (~7 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Public URLs for developers, designers and agents.”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-01.webp) · imagery: slot 1

### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (539px at 1440), own dark band #5b0101; 5 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-02.webp) · imagery: slot 2

### 3. How it works — show the path from sign-up to value as numbered steps.
- Layout: numbered steps in a row or vertical timeline. Compact band (211px at 1440), own light band #d6d3d1; no images (type-led); no interactive controls.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Test webhooks and OAuth callbacks”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-03.webp)

### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (710px at 1440), own light band #d6d3d1; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-04.webp) · imagery: slot 3

### 5. How it works — show the path from sign-up to value as numbered steps.
- Layout: numbered steps in a row or vertical timeline. Compact band (183px at 1440), own light band #d6d3d1; no images (type-led); no interactive controls.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Share it without deploying”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-05.webp)

### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (710px at 1440), own light band #d6d3d1; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-06.webp) · imagery: slot 3

### 7. How it works — show the path from sign-up to value as numbered steps.
- Layout: numbered steps in a row or vertical timeline. Compact band (211px at 1440), own light band #d6d3d1; no images (type-led); no interactive controls.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Share the link, get feedback.”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-07.webp)

### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (710px at 1440), own light band #d6d3d1; 3 image/graphics; one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-08.webp) · imagery: slot 3

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (611px at 1440), own dark band #5b0101; no images (type-led); 4 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~5 words, like the reference); Body copy; Primary + secondary action.
- Topic (tone/length only — never reuse): “Everything above, agents can do”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-09.webp)

### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (589px at 1440), own dark band #5b0101; 3 image/graphics; no interactive controls.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Not just Public URLs”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-10.webp) · imagery: slot 4

### 11. How it works — show the path from sign-up to value as numbered steps.
- Layout: numbered steps in a row or vertical timeline. Half to one screen (541px at 1440), own dark band #5b0101; 8 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~3 words, like the reference); 8 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “How it works”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-11.webp) · imagery: slot 2

### 12. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (190px at 1440), own dark band #5b0101; 8 images/icons (a set of cards or a small gallery); 8 text links instead of buttons.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-12.webp)

### 13. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (824px at 1440), own dark band #5b0101; 1 image/graphic; one primary button.
- Slots: Section title (~14 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Built for Teams. Flat per-seat billing. Roles and seat control (RBAC).…”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-13.webp)

### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (328px at 1440), own dark band #5b0101; no images (type-led); primary + secondary button.
- Slots: Heading (~7 words, like the reference); Body copy; Primary + secondary action.
- Topic (tone/length only — never reuse): “Works for developers, SaaS owners and agencies”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-14.webp)

### 15. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (788px at 1440), own dark band #5b0101; no images (type-led); 4 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~3 words, like the reference); Body copy; Primary + secondary action.
- Topic (tone/length only — never reuse): “Free”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-15.webp)

### 16. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. About one full screen (1002px at 1440), own dark band #5b0101; 14 images/icons (a set of cards or a small gallery); 14 buttons (tabs, toggles or per-card actions); 6 headings → ~5 items under a title.
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- Topic (tone/length only — never reuse): “Frequently asked questions”
- [Screenshot](https://uidiscovery.com/media/captures/localcan/s-16.webp) · imagery: slot 2

Inner pages also captured (About, Sign up, Log in, Blog, Docs, Changelog, Shop): https://uidiscovery.com/sites/localcan?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#090102` | page background | — |
| foreground | `#ffffff` | body text, headings | 20.7:1 |
| accent | `#5b0101` | primary buttons, links, highlights — sparingly | 1.4:1 ⚠ not for text; use as a fill with #ffffff text (14.5:1) |
| surface | `#240104` | cards, inputs, alternate bands | text on it 19.4:1 |
| muted | `#420203` | secondary text, borders | 1.2:1 — borders / large text only |

Captured palette: `#090102` `#ffffff` `#240104` `#a7e68f` `#420203` `#5b0101`. Section bands top→bottom: `#5b0101` → `#d6d3d1`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #090102;
  --foreground: #ffffff;
  --accent: #5b0101;
  --surface: #240104;
  --muted: #420203;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Cascadia Mono. “Cascadia Mono” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
- A monospace accent (labels, numbers, code) is part of the tone — use it sparingly.

### Spacing & rhythm
Sections run ≈611px tall at 1440 (median; range 183–1002px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 3 section screenshots: mostly **photography**, some typography with little or no imagery (dark, warm, Developer Tools). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/localcan/s-01.webp)
- **Stock** — “abstract gradient mesh dark”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20dark/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #5b0101, #240104. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Content, 11. How it works, 16. FAQ → abstract 3D / gradient (uncertain)
- Dark Developer Tools section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/localcan/s-02.webp) [ref 2](https://uidiscovery.com/media/captures/localcan/s-11.webp) [ref 3](https://uidiscovery.com/media/captures/localcan/s-16.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #5b0101 and #420203 on a #090102 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 4. Content, 6. Content, 8. Content → illustration (uncertain)
- Light Developer Tools section with a few graphics — illustration, icon art or a product shot. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/localcan/s-04.webp) [ref 2](https://uidiscovery.com/media/captures/localcan/s-06.webp) [ref 3](https://uidiscovery.com/media/captures/localcan/s-08.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=portrait) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=vertical)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #d6d3d1, #5b0101, #240104 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.

### Slot 4 · 10. Features → product UI (uncertain)
- Developer Tools features with 3 image elements — most likely product UI screenshots/mockups plus icons. Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/localcan/s-10.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #090102 to #240104 with a soft #5b0101 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.

- **No imagery (type-led)** — 3. How it works, 5. How it works, 7. How it works, 9. Content, 13. Features, 14. Content, 15. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 12. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

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More: tokens https://uidiscovery.com/api/v1/sites/localcan/tokens · kit https://uidiscovery.com/api/v1/sites/localcan/kit · MCP `get_design_brief({ slug: "localcan" })`, `get_image_plan({ slug: "localcan" })`. Cite the reference as https://uidiscovery.com/sites/localcan.