Jackery — Power Your Adventures & Essential Home Backup

# Build brief — an original marketing website in the taste of Jackery

> Reference: https://www.jackery.com · UIDiscovery: https://uidiscovery.com/sites/jackery · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/jackery/full.png) · [scroll video](https://uidiscovery.com/media/captures/jackery/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Jackery — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Jackery: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Jackery's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Jackery (jackery.com): Technology marketing website, light.
- 14 sections: Hero → Showcase → Features → Statement → Content → Statement → Content → Logo cloud → Content → Features → Blog → Call to action → Footer.
- Spacing: about a screen per idea (median section ≈600px).
- Hero headline: 6 words — short and punchy; keep yours under ~9.
- Type: one family (Inter). Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (600px at 1440), page background; 14 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~6 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “ONE FOR ALL ALL FOR HOME”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-01.webp) · imagery: slot 1

### 2. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Half to one screen (758px at 1440), page background; 10 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “HOME”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-02.webp) · imagery: slot 2

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (549px at 1440), page background; 10 images/icons (a set of cards or a small gallery); 15 links (link lists / navigation).
- Slots: Section title (~3 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Shop By Categories”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-03.webp)

### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (164px at 1440), own light band #f5f5f3; no images (type-led); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Keep Life Going”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-04.webp)

### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (540px at 1440), own light band #f5f5f3; 12 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~7 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “HomePower 3600 Plus + SolarSaga 500 X”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-05.webp) · imagery: slot 3

### 6. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (600px at 1440), page background; 6 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Heading (~7 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “KEEP YOUR HOME RUNNING DURING POWER OUTAGES”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-06.webp)

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1045px at 1440), page background; 194 image elements (icons, logos, product UI — not 194 photos); 72 links (link lists / navigation).
- Slots: Heading (~7 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “4 Ways To Fit Your Life Style”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-07.webp) · imagery: slot 4

### 8. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Half to one screen (674px at 1440), own light band #ffffff; 8 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-08.webp)

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (180px at 1440), page background; 2 image/graphics; primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-09.webp) · imagery: slot 5

### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (818px at 1440), page background; 48 image elements (icons, logos, product UI — not 48 photos); 18 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-10.webp) · imagery: slot 6

### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (600px at 1440), page background; 6 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “SUSTAINABLE POWER FOR YOUR LIFE”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-13.webp) · imagery: slot 7

### 12. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. About one full screen (1138px at 1440), page background; 46 image elements (icons, logos, product UI — not 46 photos); primary + secondary button, 46 links (link lists / navigation).
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “JACKERY STORIES”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-14.webp) · imagery: slot 8

### 13. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (332px at 1440), own dark band #242f20; 1 image/graphic; form with 5 fields, primary + secondary button.
- Slots: Headline (~3 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “SUBSCRIBE HERE”
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-15.webp) · imagery: slot 7

### 14. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (593px at 1440), own dark band #242f20; no images (type-led); 43 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/jackery/s-16.webp)

Inner pages also captured (Product, Customers, About, Log in, Blog, Docs, Contact, Shop): https://uidiscovery.com/sites/jackery?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#fd5000` | page background | — |
| foreground | `#000000` | body text, headings | 6.3:1 |
| accent | `#242f20` | primary buttons, links, highlights — sparingly | 4.2:1 (large text / UI only) |
| surface | `#fd5000` | cards, inputs, alternate bands | text on it 6.3:1 |
| muted | `#333333` | secondary text, borders | 3.8:1 — borders / large text only |

Captured palette: `#fd5000` `#242f20` `#ffffff` `#e8e8e5` `#333333` `#000000`. Section bands top→bottom: `#f5f5f3` → `#ffffff` → `#242f20`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #fd5000;
  --foreground: #000000;
  --accent: #242f20;
  --surface: #fd5000;
  --muted: #333333;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Inter. Free to use — load it directly.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈600px tall at 1440 (median; range 164–1138px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.

## 6. Imagery plan

Measured from 12 section screenshots: mostly **photography**, some typography with little or no imagery (light, warm, Technology). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~14 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-01.webp)
- **Stock** — “abstract gradient mesh”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fd5000, #242f20. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Showcase → photography
- Photography, seen in the capture (land, grass, people). (measured from the screenshot) Count: a set of ~10 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-02.webp)
- **Stock** — “3d glass shapes render”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fd5000, #242f20. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 5. Content → photography
- Photography, seen in the capture (adult, people, appliance). (measured from the screenshot) Count: a set of ~12 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-05.webp)
- **Stock** — “3d glass shapes render close up”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: 3d glass shapes render close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #f5f5f3, #242f20, #fd5000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 7. Content → photography
- Photography, seen in the capture (container, luggage, suitcase). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-07.webp)
- **Stock** — “abstract gradient mesh wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fd5000, #242f20. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 9. Content → photography
- Photography, seen in the capture (tool, thermometer, land). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-09.webp)
- **Stock** — “minimal desk with laptop wide shot”: [Unsplash](https://unsplash.com/s/photos/minimal-desk-with-laptop-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/minimal%20desk%20with%20laptop%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/minimal%20desk%20with%20laptop%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: minimal desk with laptop wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fd5000, #242f20. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 10. Content → photography
- Photography, seen in the capture (plant, palm tree, tree). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-10.webp)
- **Stock** — “abstract gradient mesh wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fd5000, #242f20. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 11. Features, 13. Call to action → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-13.webp) [ref 2](https://uidiscovery.com/media/captures/jackery/s-15.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #242f20 and #333333 on a #fd5000 background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 12. Blog → photography
- Photography, seen in the capture (people, adult, furniture). (measured from the screenshot) Count: 1–3 key visuals; the rest are icons/avatars. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/jackery/s-14.webp)
- **Stock** — “minimal desk with laptop editorial”: [Unsplash](https://unsplash.com/s/photos/minimal-desk-with-laptop-editorial?orientation=landscape) · [Pexels](https://www.pexels.com/search/minimal%20desk%20with%20laptop%20editorial/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/minimal%20desk%20with%20laptop%20editorial/?orientation=horizontal)
- **Generate** — `Photograph: minimal desk with laptop editorial. Composition: editorial crop with one clear focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #fd5000, #242f20. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 3. Features, 4. Statement, 6. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 8. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 14. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #fd5000, #242f20 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“technology flat illustration” on Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/jackery/tokens · kit https://uidiscovery.com/api/v1/sites/jackery/kit · MCP `get_design_brief({ slug: "jackery" })`, `get_image_plan({ slug: "jackery" })`. Cite the reference as https://uidiscovery.com/sites/jackery.