Hydrow — Hydrow Rowing Machines

# Build brief — an original marketing website in the taste of Hydrow

> Reference: https://hydrow.com · UIDiscovery: https://uidiscovery.com/sites/hydrow · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/hydrow/full.png) · [scroll video](https://uidiscovery.com/media/captures/hydrow/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Hydrow — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Hydrow: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Hydrow's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Hydrow (hydrow.com): Health & Fitness marketing website, light, serif.
- 15 sections: Hero → Statement → Features → Testimonials → Features → Statement → Features → Showcase → Content.
- Spacing: about a screen per idea (median section ≈507px).
- Hero headline: 4 words — short and punchy; keep yours under ~9.
- Type: Season Serif headings over Season Sans body. Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (900px at 1440), own dark band #000000; 3 image/graphics; primary + secondary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~4 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “SAVE BIG. START STRONG.”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-01.webp)

### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (467px at 1440), own dark band #061279; no images (type-led); no interactive controls.
- Slots: Heading (~14 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Hydrow is a countercurrent in strength. We believe true strength is about power…”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-02.webp)

### 3. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), page background; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Heading (~7 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “ONE PHILOSOPHY. TWO WAYS TO GET STRONGER.”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-03.webp)

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.4 screens (1287px at 1440), own light band #f9f6f6; 2 image/graphics; no interactive controls.
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Our Award-Winning Lineup”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-04.webp) · imagery: slot 1

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (507px at 1440), own light band #f9f6f6; 3 image/graphics; 3 text links instead of buttons; 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “LYQUID”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-05.webp)

### 6. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Compact band (356px at 1440), own light band #f9f6f6; 8 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title; 2 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-06.webp)

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (801px at 1440), own light band #f9f6f6; 7 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions); 4 headings → ~3 items under a title.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Fluid Strength”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-07.webp) · imagery: slot 2

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (168px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “MOVE THE WAY YOU’RE MEANT TO”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-08.webp)

### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (432px at 1440), page background; 12 images/icons (a set of cards or a small gallery); no interactive controls; 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Move confidently”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-09.webp) · imagery: slot 3

### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (963px at 1440), page background; 2 image/graphics; no interactive controls; 3 headings → ~2 items under a title.
- Slots: Section title (~6 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Get Where You Want To Go”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-10.webp) · imagery: slot 4

### 11. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (309px at 1440), own dark band #040320; no images (type-led); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “ALWAYS CHALLENGING. NEVER BORING.”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-11.webp) · imagery: slot 5

### 12. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (282px at 1440), own dark band #040320; 6 images/icons (a set of cards or a small gallery); no interactive controls; 6 headings → ~5 items under a title.
- Slots: Section title (~4 words, like the reference); 5 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Rio de Janeiro, Brazil”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-12.webp) · imagery: slot 6

### 13. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (282px at 1440), own dark band #040320; 6 images/icons (a set of cards or a small gallery); no interactive controls; 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Circuit Training”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-13.webp) · imagery: slot 7

### 14. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Half to one screen (571px at 1440), own light band #f9f6f6; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Rowing”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-14.webp) · imagery: slot 8

### 15. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (897px at 1440), own dark band #040320; 6 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Dive Deeper”
- [Screenshot](https://uidiscovery.com/media/captures/hydrow/s-15.webp)

Inner pages also captured (Product, About, Sign up, Blog, Careers, Contact, Shop): https://uidiscovery.com/sites/hydrow?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#061279` | primary buttons, links, highlights — sparingly | 15.3:1 |
| surface | `#f9f6f6` | cards, inputs, alternate bands | text on it 19.5:1 |
| muted | `#040320` | secondary text, borders | 20.2:1 |

Captured palette: `#ffffff` `#f9f6f6` `#020113` `#040320` `#061279` `#000000`. Section bands top→bottom: `#000000` → `#061279` → `#ffffff` → `#f9f6f6` → `#040320`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #ffffff;
  --foreground: #000000;
  --accent: #061279;
  --surface: #f9f6f6;
  --muted: #040320;
  --font-heading: "Source Serif 4", ui-serif, Georgia, serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Source Serif 4** (Google Fonts) — reference uses Season Serif. “Season Serif” is likely a custom or licensed face. Source Serif 4 is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: **Inter** (Google Fonts) — reference uses Season Sans. “Season Sans” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
- The serif headings are central to the tone — keep a serif display face even if you swap the family.

### Spacing & rhythm
Sections run ≈507px tall at 1440 (median; range 168–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 7 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.

## 6. Imagery plan

Measured from 14 section screenshots: mostly **photography**, some typography with little or no imagery (light, cool, Health & Fitness). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 4. Features → photography
- Photography, seen in the capture (treadmill). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-04.webp)
- **Stock** — “calm person meditating daylight close up”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #f9f6f6, #061279. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 7. Features → photography
- Health & Fitness references lean on photography. Count: a set of ~7 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-07.webp)
- **Stock** — “calm person meditating daylight wide shot”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #f9f6f6, #061279. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 9. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~12 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-09.webp)
- **Stock** — “healthy breakfast bowl wide shot”: [Unsplash](https://unsplash.com/s/photos/healthy-breakfast-bowl-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/healthy%20breakfast%20bowl%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/healthy%20breakfast%20bowl%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: healthy breakfast bowl wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #061279, #f9f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 10. Features → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-10.webp)
- **Stock** — “calm person meditating daylight wide shot”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #061279, #f9f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 11. Statement → photography
- Photography, seen in the capture (lake, liquid, water). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-11.webp)
- **Stock** — “runner at sunrise wide shot”: [Unsplash](https://unsplash.com/s/photos/runner-at-sunrise-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/runner%20at%20sunrise%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/runner%20at%20sunrise%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: runner at sunrise wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #040320, #061279, #f9f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 12. Features → photography
- Photography, seen in the capture (blue sky, land, mountain). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-12.webp)
- **Stock** — “healthy breakfast bowl wide shot”: [Unsplash](https://unsplash.com/s/photos/healthy-breakfast-bowl-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/healthy%20breakfast%20bowl%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/healthy%20breakfast%20bowl%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: healthy breakfast bowl wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #040320, #061279, #f9f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 13. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-13.webp)
- **Stock** — “calm person meditating daylight wide shot”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #040320, #061279, #f9f6f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 14. Showcase → photography
- Photography, seen in the capture (plant, decorative plant, conveyance). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/hydrow/s-14.webp)
- **Stock** — “runner at sunrise wide shot”: [Unsplash](https://unsplash.com/s/photos/runner-at-sunrise-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/runner%20at%20sunrise%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/runner%20at%20sunrise%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: runner at sunrise wide shot. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #f9f6f6, #061279. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 1. Hero, 2. Statement, 3. Statement, 5. Features, 6. Testimonials, 8. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #061279 and #040320 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: calm person meditating, friendly simplified shapes, limited palette of #000000, #061279, #f9f6f6 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“wellness flat illustration” on Unsplash](https://unsplash.com/s/photos/wellness-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/hydrow/tokens · kit https://uidiscovery.com/api/v1/sites/hydrow/kit · MCP `get_design_brief({ slug: "hydrow" })`, `get_image_plan({ slug: "hydrow" })`. Cite the reference as https://uidiscovery.com/sites/hydrow.