Hera Travel — Créer simplement des voyages inoubliables

# Build brief — an original marketing website in the taste of Hera Travel

> Reference: https://hera.travel · UIDiscovery: https://uidiscovery.com/sites/hera-travel · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/hera-travel/full.png) · [scroll video](https://uidiscovery.com/media/captures/hera-travel/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Hera Travel — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Hera Travel: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Hera Travel's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Hera Travel (hera.travel): Travel marketing website, light, colorful.
- 17 sections: Hero → Stats → Features → Showcase → About → Testimonials → FAQ → Footer → Statement → Features → Statement.
- Spacing: about a screen per idea (median section ≈1000px).
- Hero headline: 5 words — short and punchy; keep yours under ~9.
- Type: one family (VC Henrietta Trial). Imagery: mostly photography, some abstract 3D / gradient art.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (810px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: Eyebrow / announcement pill (optional); H1 (~5 words, like the reference); Supporting line, 1–2 sentences; Primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Créer simplement des voyages inoubliables”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-01.webp) · imagery: slot 1

### 2. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Compact band (369px at 1440), page background; no images (type-led); no interactive controls; 4 headings → ~3 items under a title.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “Un conseiller consacre en moyenne 1h30 pour produire un devis. Avec Hera,…”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-02.webp)

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (600px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Mise en forme automatisée”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-03.webp) · imagery: slot 2

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (624px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Génération instantanée via un PDF”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-04.webp) · imagery: slot 3

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (600px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Convertisseur PNR”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-05.webp) · imagery: slot 4

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (640px at 1440), page background; 30 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: Section title (~7 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Banque de photos de destinations et d'hôtels”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-06.webp) · imagery: slot 5

### 7. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (1040px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Surpassez les attentes de vos clients.”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-07.webp) · imagery: slot 6

### 8. About — tell the story or mission behind the brand.
- Layout: text block with a supporting image. About one full screen (1090px at 1440), own light band #f9f9fa; 2 image/graphics; no interactive controls.
- Slots: Heading (~9 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Pas juste un outil. Le partenaire de votre succès.”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-08.webp)

### 9. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. About one full screen (1129px at 1440), page background; 7 images/icons (a set of cards or a small gallery); 6 buttons (tabs, toggles or per-card actions); 3 headings → ~2 items under a title.
- Slots: Section title; 2 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “Ils adorent Hera.”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-09.webp) · imagery: slot 7

### 10. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. Half to one screen (683px at 1440), page background; 4 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- Topic (tone/length only — never reuse): “Vous avez des questions ?”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-10.webp)

### 11. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. About one full screen (1000px at 1440), page background; 2 image/graphics; 8 text links instead of buttons.
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- Topic (tone/length only — never reuse): “Bon voyage.”
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-11.webp)

### 12. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-12.webp) · imagery: slot 8

### 13. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description.
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-13.webp)

### 14. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-14.webp)

### 15. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-15.webp)

### 16. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/hera-travel/s-16.webp) · imagery: slot 7
…and 1 more at https://uidiscovery.com/sites/hera-travel.

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#1d2837` | body text, headings | 14.9:1 |
| accent | `#327ee3` | primary buttons, links, highlights — sparingly | 4.0:1 (large text / UI only) |
| surface | `#f9f9fa` | cards, inputs, alternate bands | text on it 14.1:1 |
| muted | `#6b6b7a` | secondary text, borders | 5.2:1 |

Captured palette: `#ffffff` `#1d2837` `#6b6b7a` `#f9f9fa` `#327ee3` `#9c32e3`. Section bands top→bottom: `#ffffff` → `#f9f9fa`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #ffffff;
  --foreground: #1d2837;
  --accent: #327ee3;
  --surface: #f9f9fa;
  --muted: #6b6b7a;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses VC Henrietta Trial. “VC Henrietta Trial” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈1000px tall at 1440 (median; range 369–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.

## 6. Imagery plan

Measured from 9 section screenshots: mostly **photography**, some abstract 3D / gradient art (light, cool, Travel). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (blue sky, rocks). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-01.webp)
- **Stock** — “coastal landscape aerial”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 3. Features → photography
- Travel references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-03.webp)
- **Stock** — “traveler on mountain trail”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 4. Features → photography
- Travel references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-04.webp)
- **Stock** — “coastal landscape aerial close up”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 5. Features → photography
- Travel references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-05.webp)
- **Stock** — “boutique hotel room daylight close up”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 6. Features → photography
- Photography, seen in the capture (aircraft, balloon hotair, vehicle). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-06.webp)
- **Stock** — “traveler on mountain trail close up”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 7. Showcase → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-07.webp)
- **Stock** — “coastal landscape aerial wide shot”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial wide shot. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 9. Testimonials, 16. Statement → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-09.webp) [ref 2](https://uidiscovery.com/media/captures/hera-travel/s-16.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #327ee3 and #6b6b7a on a #ffffff background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 12. Statement → photography
- Photography, seen in the capture (blue sky). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/hera-travel/s-12.webp)
- **Stock** — “traveler on mountain trail wide shot”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: traveler on mountain trail wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #327ee3, #f9f9fa. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 2. Stats, 8. About, 13. Features, 14. Statement, 15. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 10. FAQ, 11. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: coastal landscape aerial, friendly simplified shapes, limited palette of #ffffff, #327ee3, #f9f9fa plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“travel flat illustration” on Unsplash](https://unsplash.com/s/photos/travel-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/hera-travel/tokens · kit https://uidiscovery.com/api/v1/sites/hera-travel/kit · MCP `get_design_brief({ slug: "hera-travel" })`, `get_image_plan({ slug: "hera-travel" })`. Cite the reference as https://uidiscovery.com/sites/hera-travel.