Preview the prompt +
# Build brief — an original marketing website in the taste of Greenvelope
> Reference: https://www.greenvelope.com · UIDiscovery: https://uidiscovery.com/sites/greenvelope · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/greenvelope/full.webp) · [scroll video](https://uidiscovery.com/media/captures/greenvelope/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Greenvelope — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Greenvelope: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Greenvelope's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Greenvelope (greenvelope.com): Lifestyle marketing website, light, serif.
- 11 sections: Hero → Features → Content → Pricing → FAQ → Features → Call to action → Content.
- Spacing: about a screen per idea (median section ≈596px).
- Type: Source Serif 4 headings over Brandon grotesque body. Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (980px at 1440), page background; 7 images/icons (a set of cards or a small gallery); inline form (1 field, e.g. email capture), 3 buttons (tabs, toggles or per-card actions).
- Slots: Eyebrow / announcement pill (optional); H1; Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (929px at 1440), own light band #f8f8f8; 20 image elements (photo collage/gallery + small graphics); 10 text links instead of buttons.
- Slots: Section title (~13 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Digital Invitations and Cards with Animated Envelopes, Built-In RSVP Tracking &…”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-02.webp)
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (873px at 1440), page background; 16 image elements (photo collage/gallery + small graphics); 2 text links instead of buttons.
- Slots: Section title (~10 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Powerful Features to Fully Customize Your Online Cards and Invitations”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (596px at 1440), own light band #f8f8f8; 3 image/graphics; inline form (1 field, e.g. email capture), 5 buttons (tabs, toggles or per-card actions), 34 links (link lists / navigation).
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Thoughtfully Designed, Sustainably Crafted”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-04.webp)
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (547px at 1440), page background; 3 image/graphics; primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-05.webp)
### 6. Pricing — help the visitor pick a plan with minimal thinking.
- Layout: plan cards side by side, one highlighted, with a billing toggle if needed. Half to one screen (564px at 1440), own light band #f8f8f8; no images (type-led); inline form (1 field, e.g. email capture), 73 links (link lists / navigation).
- Slots: Title + billing toggle; 3 plan cards: name, price, 4–6 features, action; Highlight one recommended plan; Small print (tax, trial).
- Topic (tone/length only — never reuse): “Pricing for Invitations & Memberships”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-06.webp)
### 7. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. Tall, ≈1.8 screens (1640px at 1440), page background; no images (type-led); form with 18 fields, 2 text links instead of buttons.
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- Topic (tone/length only — never reuse): “Frequently Asked Questions”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-07.webp)
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (575px at 1440), own light band #f8f8f8; 8 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~3 words, like the reference); 8 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Protecting Nature”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-08.webp) · imagery: slot 2
### 9. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (612px at 1440), page background; 1 image/graphic; inline form (1 field, e.g. email capture), one primary button.
- Slots: Headline (~8 words, like the reference); One sentence of support; One primary action.
- Topic (tone/length only — never reuse): “Start Our Trial Today. No Credit Card Required.”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-09.webp) · imagery: slot 3
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (548px at 1440), own light band #f8f8f8; 2 image/graphics; 2 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “On the Blog”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-10.webp)
### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (166px at 1440), page background; no images (type-led); 1 text link instead of buttons.
- Slots: Heading (~5 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Questions? Call us at 1-888-737-5635”
- [Screenshot](https://uidiscovery.com/media/captures/greenvelope/s-11.webp)
Inner pages also captured (About, Sign up, Log in, Blog, Security): https://uidiscovery.com/sites/greenvelope?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#4ab37e` | primary buttons, links, highlights — sparingly | 2.6:1 ⚠ not for text; use as a fill with #111111 text (7.2:1) |
| surface | `#f8f8f8` | cards, inputs, alternate bands | text on it 19.8:1 |
| muted | `#e9f7f1` | secondary text, borders | 1.1:1 — borders / large text only |
Captured palette: `#ffffff` `#f8f8f8` `#4ab37e` `#333333` `#e9f7f1` `#000000`. Section bands top→bottom: `#ffffff` → `#f8f8f8`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, natural, earthy) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #000000;
--accent: #4ab37e;
--surface: #f8f8f8;
--muted: #e9f7f1;
--font-heading: "Source Serif 4", ui-serif, Georgia, serif;
--font-body: "Jost", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Source Serif 4** (Google Fonts) — reference uses Source Serif 4. Free to use — load it directly.
- Body: **Jost** (Google Fonts) — reference uses Brandon grotesque. “Brandon grotesque” is a licensed face — use Jost (or Outfit) as the free stand-in, or license the original.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
- The serif headings are central to the tone — keep a serif display face even if you swap the family.
### Spacing & rhythm
Sections run ≈596px tall at 1440 (median; range 166–1640px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 10 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 7 section screenshots: mostly **typography with little or no imagery**, some photography (light, natural, earthy, Lifestyle). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Lifestyle references lean on photography. Count: a set of ~7 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/greenvelope/s-01.webp)
- **Stock** — “cozy home interior morning light”: [Unsplash](https://unsplash.com/s/photos/cozy-home-interior-morning-light?orientation=landscape) · [Pexels](https://www.pexels.com/search/cozy%20home%20interior%20morning%20light/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cozy%20home%20interior%20morning%20light/?orientation=horizontal)
- **Generate** — `Photograph: cozy home interior morning light. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #ffffff, #4ab37e, #f8f8f8. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 8. Features → photography
- Photography, seen in the capture (plant, evergreen, land). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/greenvelope/s-08.webp)
- **Stock** — “hands holding coffee cup wide shot”: [Unsplash](https://unsplash.com/s/photos/hands-holding-coffee-cup-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/hands%20holding%20coffee%20cup%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/hands%20holding%20coffee%20cup%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: hands holding coffee cup wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #f8f8f8, #4ab37e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 9. Call to action → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: 1. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/greenvelope/s-09.webp)
- **Stock** — “plants on windowsill wide shot”: [Unsplash](https://unsplash.com/s/photos/plants-on-windowsill-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/plants%20on%20windowsill%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/plants%20on%20windowsill%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: plants on windowsill wide shot. Composition: low-detail texture so overlaid text stays readable. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #ffffff, #4ab37e, #f8f8f8. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Features, 3. Features, 4. Features, 5. Content, 6. Pricing, 7. FAQ, 10. Content, 11. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #4ab37e and #e9f7f1 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: cozy home interior morning light, friendly simplified shapes, limited palette of #ffffff, #4ab37e, #f8f8f8 plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/greenvelope/tokens · kit https://uidiscovery.com/api/v1/sites/greenvelope/kit · MCP `get_design_brief({ slug: "greenvelope" })`, `get_image_plan({ slug: "greenvelope" })`. Cite the reference as https://uidiscovery.com/sites/greenvelope.
