Glean — Enterprise AI that Works

# Build brief — an original marketing website in the taste of Glean

> Reference: https://www.glean.com · UIDiscovery: https://uidiscovery.com/sites/glean · captured 2026-09-21 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/glean/full.webp) · [scroll video](https://uidiscovery.com/media/captures/glean/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Glean — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Glean: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Glean's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Glean (glean.com): AI marketing website, dark.
- 13 sections: Hero → Content → Features → Statement → Features → Content → Logo cloud → Features → Blog → Features → Content → Footer.
- Spacing: about a screen per idea (median section ≈765px).
- Hero headline: 9 words — a full sentence; keep yours to one thought.
- Type: one family (Polysans Neutral). Imagery: mostly typography with little or no imagery, some abstract 3D / gradient art.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (1022px at 1440), own light band #ffffff; 12 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~9 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Complete context that makes AI work at enterprise scale.”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-01.webp) · imagery: slot 1

### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (438px at 1440), own light band #ffffff; 3 image/graphics; primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-02.webp) · imagery: slot 2

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (634px at 1440), own light band #ffffff; 5 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~14 words, like the reference); 5 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “AI adoption is accelerating. AI costs are accelerating faster. Glean is built…”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-03.webp)

### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (765px at 1440), own light band #fbf6f4; 5 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~10 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Glean turns company knowledge into action without runaway model spend.”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-04.webp) · imagery: slot 1

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (730px at 1440), own light band #ffffff; 10 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~14 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Built for enterprise from day one. AI only works in the enterprise when answers…”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-05.webp)

### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (728px at 1440), own light band #ffffff; no images (type-led); no interactive controls.
- Slots: Heading (~12 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Enterprise AI people actually use. Flexible across models, trusted across the…”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-06.webp)

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.4 screens (1240px at 1440), own light band #ffffff; 25 image elements (icons, logos, product UI — not 25 photos); 6 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Transforming every department with Enterprise AI.”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-07.webp)

### 8. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. About one full screen (817px at 1440), own light band #ffffff; 48 image elements (icons, logos, product UI — not 48 photos); 24 links (link lists / navigation).
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Trusted by today’s leaders”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-08.webp)

### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.4 screens (1253px at 1440), own light band #fbf6f4; 8 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~9 words, like the reference); 8 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “From knowledge to action. One platform for Enterprise AI.”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-09.webp) · imagery: slot 3

### 10. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. About one full screen (786px at 1440), own light band #ffffff; 11 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “We help you face the future of work.”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-10.webp) · imagery: slot 1

### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (649px at 1440), own light band #fbf6f4; 7 images/icons (a set of cards or a small gallery); 3 text links instead of buttons; 3 headings → ~2 items under a title.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Learn from the Glean community”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-11.webp) · imagery: slot 3

### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (638px at 1440), own light band #ffffff; 6 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Latest and greatest from Glean”
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-12.webp) · imagery: slot 1

### 13. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. About one full screen (998px at 1440), page background; 15 images/icons (a set of cards or a small gallery); one primary button, 84 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/glean/s-13.webp)

Inner pages also captured (Product, Customers, About, Sign up, Blog, Docs, Enterprise, Careers, Contact, Security): https://uidiscovery.com/sites/glean?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#000000` | page background | — |
| foreground | `#ffffff` | body text, headings | 21.0:1 |
| accent | `#343ced` | primary buttons, links, highlights — sparingly | 3.0:1 (large text / UI only) |
| surface | `#1d1d1d` | cards, inputs, alternate bands | text on it 16.9:1 |
| muted | `#727272` | secondary text, borders | 4.4:1 — borders / large text only |

Captured palette: `#000000` `#ffffff` `#fbf6f4` `#1d1d1d` `#343ced` `#727272`. Section bands top→bottom: `#ffffff` → `#fbf6f4` → `#000000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #000000;
  --foreground: #ffffff;
  --accent: #343ced;
  --surface: #1d1d1d;
  --muted: #727272;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Polysans Neutral. “Polysans Neutral” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈765px tall at 1440 (median; range 438–1253px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 7 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 5 section screenshots: mostly **typography with little or no imagery**, some abstract 3D / gradient art (dark, cool, AI). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero, 4. Statement, 10. Blog, 12. Content → illustration (uncertain)
- Light AI section with a few graphics — illustration, icon art or a product shot. Count: one consistent treatment across these sections. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/glean/s-01.webp) [ref 2](https://uidiscovery.com/media/captures/glean/s-04.webp) [ref 3](https://uidiscovery.com/media/captures/glean/s-10.webp) [ref 4](https://uidiscovery.com/media/captures/glean/s-12.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=horizontal)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #ffffff, #343ced, #1d1d1d plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.

### Slot 2 · 2. Content → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/glean/s-02.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #343ced and #727272 on a #000000 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 9. Features, 11. Features → product UI (uncertain)
- AI sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/glean/s-09.webp) [ref 2](https://uidiscovery.com/media/captures/glean/s-11.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #000000 to #1d1d1d with a soft #343ced glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.

- **No imagery (type-led)** — 3. Features, 5. Features, 6. Content, 7. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 8. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 13. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #343ced, #1d1d1d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh dark” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

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More: tokens https://uidiscovery.com/api/v1/sites/glean/tokens · kit https://uidiscovery.com/api/v1/sites/glean/kit · MCP `get_design_brief({ slug: "glean" })`, `get_image_plan({ slug: "glean" })`. Cite the reference as https://uidiscovery.com/sites/glean.