Preview the prompt +
# Build brief — an original marketing website in the taste of Gilbane
> Reference: https://www.gilbaneco.com · UIDiscovery: https://uidiscovery.com/sites/gilbane · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/gilbane/full.webp) · [scroll video](https://uidiscovery.com/media/captures/gilbane/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Gilbane — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Gilbane: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Gilbane's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Gilbane (gilbaneco.com): Real Estate marketing website, dark.
- 7 sections: Hero → Content → Features → Call to action → Features → Content.
- Spacing: short, dense bands (median section ≈398px).
- Hero headline: 10 words — a full sentence; keep yours to one thought.
- Type: one family (Myriad Pro). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (859px at 1440), page background; 1 image/graphic; primary + secondary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~10 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Gilbane is a leading global builder and real estate developer”
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-01.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (340px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Innovative, solutions-driven, community-focused partner”
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (344px at 1440), own light band #f5f6f6; no images (type-led); one primary button.
- Slots: Heading (~6 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “A vast portfolio of diverse projects”
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (566px at 1440), own light band #f5f6f6; 10 images/icons (a set of cards or a small gallery); primary + secondary button; 6 headings → ~5 items under a title.
- Slots: Section title (~7 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “NYCREATES – Albany NanoTech Complex Expansion (NFR)”
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-04.webp) · imagery: slot 2
### 5. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. About one full screen (984px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Headline (~9 words, like the reference); One sentence of support; One primary action.
- Topic (tone/length only — never reuse): “Shape Your Future with Gilbane: Building Careers, Developing Communities”
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-05.webp) · imagery: slot 3
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (398px at 1440), own light band #f5f6f6; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “2025 Annual Impact Report”
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-06.webp)
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (372px at 1440), own dark band #2d4256; 2 image/graphics; one primary button, 16 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/gilbane/s-07.webp) · imagery: slot 4
Inner pages also captured (About, Blog, Careers, Contact, Security): https://uidiscovery.com/sites/gilbane?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#e2231a` | page background | — |
| foreground | `#ffffff` | body text, headings | 4.7:1 |
| accent | `#2d4256` | primary buttons, links, highlights — sparingly | 2.2:1 ⚠ not for text; use as a fill with #ffffff text (10.4:1) |
| surface | `#5b6673` | cards, inputs, alternate bands | text on it 5.8:1 |
| muted | `#ffffff` | secondary text, borders | 4.7:1 |
Captured palette: `#e2231a` `#2d4256` `#5b6673` `#ffffff`. Section bands top→bottom: `#f5f6f6` → `#2d4256`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #e2231a;
--foreground: #ffffff;
--accent: #2d4256;
--surface: #5b6673;
--muted: #ffffff;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Myriad Pro. “Myriad Pro” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈398px tall at 1440 (median; range 340–984px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 1 time down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 6 section screenshots: mostly **photography**, some typography with little or no imagery (dark, warm, Real Estate). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/gilbane/s-01.webp)
- **Stock** — “modern living room natural light dark”: [Unsplash](https://unsplash.com/s/photos/modern-living-room-natural-light-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/modern%20living%20room%20natural%20light%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/modern%20living%20room%20natural%20light%20dark/?orientation=horizontal)
- **Generate** — `Photograph: modern living room natural light. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #e2231a, #2d4256, #5b6673. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 4. Features → photography
- Photography, seen in the capture (fence, land, grass). (measured from the screenshot) Count: a set of ~10 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/gilbane/s-04.webp)
- **Stock** — “modern living room natural light close up dark”: [Unsplash](https://unsplash.com/s/photos/modern-living-room-natural-light-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/modern%20living%20room%20natural%20light%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/modern%20living%20room%20natural%20light%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: modern living room natural light close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #f5f6f6, #2d4256, #5b6673. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Call to action → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/gilbane/s-05.webp)
- **Stock** — “minimal architecture facade close up dark”: [Unsplash](https://unsplash.com/s/photos/minimal-architecture-facade-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/minimal%20architecture%20facade%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/minimal%20architecture%20facade%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: minimal architecture facade close up. Composition: low-detail texture so overlaid text stays readable. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #e2231a, #2d4256, #5b6673. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 7. Content → photography
- Real Estate references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/gilbane/s-07.webp)
- **Stock** — “modern living room natural light wide shot dark”: [Unsplash](https://unsplash.com/s/photos/modern-living-room-natural-light-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/modern%20living%20room%20natural%20light%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/modern%20living%20room%20natural%20light%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: modern living room natural light wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #2d4256, #5b6673. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Content, 3. Content, 6. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #2d4256 and #ffffff on a #e2231a background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: modern living room, friendly simplified shapes, limited palette of #e2231a, #2d4256, #5b6673 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“home interior flat illustration” on Unsplash](https://unsplash.com/s/photos/home-interior-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/gilbane/tokens · kit https://uidiscovery.com/api/v1/sites/gilbane/kit · MCP `get_design_brief({ slug: "gilbane" })`, `get_image_plan({ slug: "gilbane" })`. Cite the reference as https://uidiscovery.com/sites/gilbane.
