Preview the prompt +
# Build brief — an original marketing website in the taste of Frontend Masters
> Reference: https://frontendmasters.com · UIDiscovery: https://uidiscovery.com/sites/frontend-masters · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/frontend-masters/full.png) · [scroll video](https://uidiscovery.com/media/captures/frontend-masters/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Frontend Masters — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Frontend Masters: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Frontend Masters's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Frontend Masters (frontendmasters.com): Education marketing website, dark, colorful.
- 11 sections: Call to action → Logo cloud → Features → Statement → Features → Testimonials → Features → Content → Logo cloud → Features → Footer.
- Spacing: short, dense bands (median section ≈370px).
- Type: one family (system-ui). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (306px at 1440), own dark band #111111; 1 image/graphic; 1 text link instead of buttons.
- Slots: Headline (~5 words, like the reference); One sentence of support; Text link action.
- Topic (tone/length only — never reuse): “Today, Frontend Masters becomes Master.dev”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-01.webp) · imagery: slot 1
### 2. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (370px at 1440), own dark band #111111; no images (type-led); 11 links (link lists / navigation).
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Go Deep on Every Layer of the Stack: Frontend to Backend to AI.”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-02.webp)
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (586px at 1440), own dark band #111111; 12 images/icons (a set of cards or a small gallery); 7 text links instead of buttons.
- Slots: Section title (~4 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Popular Curated Learning Paths”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-03.webp) · imagery: slot 2
### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (775px at 1440), own dark band #111111; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Build AI Agents that Never Sleep”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-04.webp) · imagery: slot 3
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (488px at 1440), own dark band #333333; 1 image/graphic; one primary button.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Learn From the Best Teachers”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-05.webp) · imagery: slot 4
### 6. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. About one full screen (873px at 1440), own dark band #111111; 13 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “What They're Saying About Us”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-06.webp) · imagery: slot 5
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (263px at 1440), own dark band #333333; no images (type-led); 2 text links instead of buttons.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Upskill Your Software Development Team”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-07.webp)
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (293px at 1440), own dark band #333333; 3 image/graphics; no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-08.webp) · imagery: slot 6
### 9. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (365px at 1440), own dark band #111111; no images (type-led); 1 text link instead of buttons.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Gain full stack skills from engineers building the apps you use every day”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-09.webp)
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (512px at 1440), own dark band #111111; no images (type-led); 2 text links instead of buttons.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Ready to begin your journey?”
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-10.webp)
### 11. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (302px at 1440), page background; no images (type-led); 21 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/frontend-masters/s-11.webp)
Inner pages also captured (Pricing, Product, About, Sign up, Log in, Blog, Docs, Shop): https://uidiscovery.com/sites/frontend-masters?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#000000` | page background | — |
| foreground | `#ffffff` | body text, headings | 21.0:1 |
| accent | `#c02d28` | primary buttons, links, highlights — sparingly | 3.6:1 (large text / UI only) |
| surface | `#111111` | cards, inputs, alternate bands | text on it 18.9:1 |
| muted | `#f77164` | secondary text, borders | 7.5:1 |
Captured palette: `#000000` `#e6e6e6` `#ffffff` `#111111` `#c02d28` `#f77164`. Section bands top→bottom: `#111111` → `#333333` → `#000000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #000000;
--foreground: #ffffff;
--accent: #c02d28;
--surface: #111111;
--muted: #f77164;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses system-ui. “system-ui” is a licensed face — use Inter as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈370px tall at 1440 (median; range 263–873px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 5 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows; confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 4 section screenshots: mostly **photography**, some typography with little or no imagery (dark, warm, Education). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Call to action → photography
- Education references lean on photography. Count: 1. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/frontend-masters/s-01.webp)
- **Stock** — “students studying together dark”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20dark/?orientation=horizontal)
- **Generate** — `Photograph: students studying together. Composition: low-detail texture so overlaid text stays readable. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #111111, #c02d28. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Features → photography
- Education references lean on photography. Count: a set of ~12 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/frontend-masters/s-03.webp)
- **Stock** — “library bookshelf light dark”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20dark/?orientation=horizontal)
- **Generate** — `Photograph: library bookshelf light. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #111111, #c02d28. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Statement → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/frontend-masters/s-04.webp)
- **Stock** — “students studying together close up dark”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: students studying together close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #111111, #c02d28. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 5. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/frontend-masters/s-05.webp)
- **Stock** — “notebook and laptop on desk close up dark”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: notebook and laptop on desk close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #333333, #c02d28, #111111. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 6. Testimonials → portraits
- Testimonial section with 13 images — usually portraits/avatars. Count: a set of ~13 in one consistent style. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/frontend-masters/s-06.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional student, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #111111, warm colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.
### Slot 6 · 8. Content → photography
- Education references lean on photography. Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/frontend-masters/s-08.webp)
- **Stock** — “notebook and laptop on desk wide shot dark”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: notebook and laptop on desk wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #333333, #c02d28, #111111. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Logos** — 2. Logo cloud, 9. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 7. Features, 10. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 11. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #c02d28 and #f77164 on a #000000 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: students studying together, friendly simplified shapes, limited palette of #111111, #c02d28 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“education flat illustration” on Unsplash](https://unsplash.com/s/photos/education-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/frontend-masters/tokens · kit https://uidiscovery.com/api/v1/sites/frontend-masters/kit · MCP `get_design_brief({ slug: "frontend-masters" })`, `get_image_plan({ slug: "frontend-masters" })`. Cite the reference as https://uidiscovery.com/sites/frontend-masters.
