EverWonder Studio — New York production studio at the intersection of premium…

# Build brief — an original marketing website in the taste of EverWonder Studio

> Reference: https://everwonder.studio · UIDiscovery: https://uidiscovery.com/sites/everwonder-studio · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/everwonder-studio/full.png) · [scroll video](https://uidiscovery.com/media/captures/everwonder-studio/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as EverWonder Studio — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as EverWonder Studio: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse EverWonder Studio's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- EverWonder Studio (everwonder.studio): Entertainment marketing website, dark.
- 9 sections: Hero → Features → Logo cloud → Showcase → Statement → Features → Showcase → Footer.
- Spacing: about a screen per idea (median section ≈900px).
- Hero headline: 6 words — short and punchy; keep yours under ~9.
- Type: one family (Lateral Condensed). Imagery: mostly photography, some abstract 3D / gradient art.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (990px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Eyebrow / announcement pill (optional); H1 (~6 words, like the reference); Supporting line, 1–2 sentences; Primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “WHERE STORY, SPORTS, AND CULTURE COLLIDE”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-01.webp) · imagery: slot 1

### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (864px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~13 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “EVERWONDER IS A NEW YORK CITY-BASED PRODUCTION STUDIO BRINGING CULTURE-DEFINING…”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-02.webp) · imagery: slot 2

### 3. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (192px at 1440), page background; 80 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-03.webp)

### 4. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (900px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “HANGING BY A WIRE”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-04.webp) · imagery: slot 3

### 5. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (900px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “NFL MELBOURNE GAME: 49ERS VS RAMS”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-05.webp) · imagery: slot 4

### 6. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (900px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “AMERICA'S TAILGATE”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-06.webp) · imagery: slot 5

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (559px at 1440), page background; 32 image elements (photo collage/gallery + small graphics); 16 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Section title (~6 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “MLB AT FIELD OF DREAMS 2026”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-07.webp) · imagery: slot 6

### 8. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (980px at 1440), page background; 7 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “POWERED BY EVERWONDER”
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-09.webp) · imagery: slot 7

### 9. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (297px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 8 buttons (tabs, toggles or per-card actions).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/everwonder-studio/s-12.webp)

Inner pages also captured (Product, About, Contact): https://uidiscovery.com/sites/everwonder-studio?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#0b0b28` | page background | — |
| foreground | `#e1e6ff` | body text, headings | 15.5:1 |
| accent | `#e1e6ff` | none captured — monochrome. Primary buttons invert (foreground fill, background text); add your brand colour only for small highlights | — |
| surface | `#0b0b28` | cards, inputs, alternate bands | text on it 15.5:1 |
| muted | `#e1e6ff` | secondary text, borders | 15.5:1 |

Captured palette: `#0b0b28` `#e1e6ff`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, neutral, desaturated) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #0b0b28;
  --foreground: #e1e6ff;
  --accent: #e1e6ff;
  --surface: #0b0b28;
  --muted: #e1e6ff;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Lateral Condensed. “Lateral Condensed” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈900px tall at 1440 (median; range 192–990px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 8 section screenshots: mostly **photography**, some abstract 3D / gradient art (dark, neutral, desaturated, Entertainment). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (banana, food, fruit). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-01.webp)
- **Stock** — “concert stage lights crowd dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #0b0b28, #e1e6ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Features → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-02.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #e1e6ff on a #0b0b28 background. Lighting: low-key, moody directional light with deep shadows; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 4. Showcase → photography
- Photography, seen in the capture (conveyance, cableway, adult). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-04.webp)
- **Stock** — “concert stage lights crowd close up dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd close up. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #0b0b28, #e1e6ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 5. Showcase → photography
- Photography, seen in the capture (recreation, arena, building). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-05.webp)
- **Stock** — “vinyl record player close up dark”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player close up. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #0b0b28, #e1e6ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 6. Statement → photography
- Photography, seen in the capture (people, crowd, blue sky). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-06.webp)
- **Stock** — “cinema seats lighting close up dark”: [Unsplash](https://unsplash.com/s/photos/cinema-seats-lighting-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/cinema%20seats%20lighting%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/cinema%20seats%20lighting%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: cinema seats lighting close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #0b0b28, #e1e6ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 7. Features → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-07.webp)
- **Stock** — “concert stage lights crowd wide shot dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: concert stage lights crowd wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #0b0b28, #e1e6ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 8. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~7 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/everwonder-studio/s-09.webp)
- **Stock** — “vinyl record player wide shot dark”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player wide shot. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #0b0b28, #e1e6ff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **Logos** — 3. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 9. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: concert stage lights crowd, friendly simplified shapes, limited palette of #0b0b28, #e1e6ff plus one soft neutral, plenty of empty background, consistent line weight, neutral, desaturated mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“music flat illustration” on Unsplash](https://unsplash.com/s/photos/music-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/everwonder-studio/tokens · kit https://uidiscovery.com/api/v1/sites/everwonder-studio/kit · MCP `get_design_brief({ slug: "everwonder-studio" })`, `get_image_plan({ slug: "everwonder-studio" })`. Cite the reference as https://uidiscovery.com/sites/everwonder-studio.