Dogelonmars — Dogelon Mars

# Build brief — an original marketing website in the taste of Dogelonmars

> Reference: https://dogelonmars.com · UIDiscovery: https://uidiscovery.com/sites/dogelonmars · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/dogelonmars/full.webp) · [scroll video](https://uidiscovery.com/media/captures/dogelonmars/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Dogelonmars — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Dogelonmars: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Dogelonmars's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Dogelonmars (dogelonmars.com): Design & Agency marketing website, dark, award winner.
- 10 sections: Hero → Showcase → Features → Stats → Logo cloud → Content → Features → Call to action → Showcase.
- Spacing: long, content-rich sections (median ≈1080px tall at 1440).
- Hero headline: 5 words — short and punchy; keep yours under ~9.
- Type: Disp headings over Roboto Flex body. Imagery: mostly abstract 3D / gradient art, some photography.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (1120px at 1440), page background; 3 image/graphics; one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~5 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “I AM DOGELON. DOGELON MARS.”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-01.webp) · imagery: slot 1

### 2. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Tall, ≈1.4 screens (1222px at 1440), page background; 13 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-02.webp) · imagery: slot 2

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (1048px at 1440), page background; 10 images/icons (a set of cards or a small gallery); 4 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “JOIN THE MISSION”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-03.webp) · imagery: slot 2

### 4. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Half to one screen (733px at 1440), page background; 6 images/icons (a set of cards or a small gallery); one primary button.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “GOVERNANCE”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-04.webp)

### 5. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (400px at 1440), page background; 32 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “PARTNERS”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-05.webp)

### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (384px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-06.webp)

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), page background; 14 images/icons (a set of cards or a small gallery); 5 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “DOGELON METAVERSE”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-07.webp) · imagery: slot 2

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (1080px at 1440), page background; 13 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “DOGELON MEDIA”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-08.webp) · imagery: slot 2

### 9. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. About one full screen (830px at 1440), page background; 6 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Headline (~3 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “DOGELON APPAREL”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-09.webp) · imagery: slot 3

### 10. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Tall, ≈1.3 screens (1210px at 1440), page background; 23 image elements (photo collage/gallery + small graphics); 6 buttons (tabs, toggles or per-card actions), 15 links (link lists / navigation).
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “I AM DOGELON. DOGELON MARS.”
- [Screenshot](https://uidiscovery.com/media/captures/dogelonmars/s-10.webp) · imagery: slot 4

Inner pages also captured (Blog): https://uidiscovery.com/sites/dogelonmars?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#0f0f1c` | page background | — |
| foreground | `#f8d9ad` | body text, headings | 14.0:1 |
| accent | `#ef3f28` | primary buttons, links, highlights — sparingly | 4.9:1 |
| surface | `#0f0f1c` | cards, inputs, alternate bands | text on it 14.0:1 |
| muted | `#f8d9ad` | secondary text, borders | 14.0:1 |

Captured palette: `#0f0f1c` `#f8d9ad` `#ef3f28`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #0f0f1c;
  --foreground: #f8d9ad;
  --accent: #ef3f28;
  --surface: #0f0f1c;
  --muted: #f8d9ad;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Roboto Flex", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Disp. “Disp” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: **Roboto Flex** (Google Fonts) — reference uses Roboto Flex. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈1080px tall at 1440 (median; range 384–1700px, captures cap at 1700px) — long, content-rich chapters. Start with 96–128px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows; expressive layout and motion are part of the appeal — study the scroll video, but keep motion subtle and respect prefers-reduced-motion. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 7 section screenshots: mostly **abstract 3D / gradient art**, some photography (dark, warm, Design & Agency). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (art, illustrations). (measured from the screenshot) Count: a set of ~3 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/dogelonmars/s-01.webp)
- **Stock** — “design studio workspace dark”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace%20dark/?orientation=horizontal)
- **Generate** — `Photograph: design studio workspace. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0f0f1c, #ef3f28. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Showcase, 3. Features, 7. Features, 8. Features → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: one consistent treatment across these sections. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/dogelonmars/s-02.webp) [ref 2](https://uidiscovery.com/media/captures/dogelonmars/s-03.webp) [ref 3](https://uidiscovery.com/media/captures/dogelonmars/s-07.webp) [ref 4](https://uidiscovery.com/media/captures/dogelonmars/s-08.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #ef3f28 and #f8d9ad on a #0f0f1c background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 9. Call to action → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/dogelonmars/s-09.webp)
- **Stock** — “creative team at work wide shot dark”: [Unsplash](https://unsplash.com/s/photos/creative-team-at-work-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/creative%20team%20at%20work%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/creative%20team%20at%20work%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: creative team at work wide shot. Composition: low-detail texture so overlaid text stays readable. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0f0f1c, #ef3f28. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 10. Showcase → photography
- Design & Agency references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/dogelonmars/s-10.webp)
- **Stock** — “design studio workspace wide shot dark”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: design studio workspace wide shot. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #0f0f1c, #ef3f28. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **Icons** — 4. Stats: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
- **Logos** — 5. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 6. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: design studio workspace, friendly simplified shapes, limited palette of #0f0f1c, #ef3f28 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

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More: tokens https://uidiscovery.com/api/v1/sites/dogelonmars/tokens · kit https://uidiscovery.com/api/v1/sites/dogelonmars/kit · MCP `get_design_brief({ slug: "dogelonmars" })`, `get_image_plan({ slug: "dogelonmars" })`. Cite the reference as https://uidiscovery.com/sites/dogelonmars.