DocMorris — Online-Apotheke für Arzneimittel & Beratung

# Build brief — an original marketing website in the taste of DocMorris

> Reference: https://www.docmorris.de · UIDiscovery: https://uidiscovery.com/sites/docmorris · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/docmorris/full.png) · [scroll video](https://uidiscovery.com/media/captures/docmorris/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as DocMorris — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as DocMorris: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse DocMorris's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- DocMorris (docmorris.de): Health & Fitness marketing website, dark, colorful.
- 20 sections: Features → Content → Features → Content → Features → Content → Features → Content → Features → Logo cloud → Content.
- Spacing: short, dense bands (median section ≈449px).
- Type: Doc Morris headings over Poppins body. Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (461px at 1440), own light band #ffffff; 15 images/icons (a set of cards or a small gallery); 11 links (link lists / navigation).
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Die beliebtesten Services Ihrer Online-Apotheke”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-02.webp) · imagery: slot 1

### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (207px at 1440), own light band #ffffff; 2 image/graphics; 1 text link instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-03.webp) · imagery: slot 2

### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (449px at 1440), own light band #ffffff; 8 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Aktuelle Highlights”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-04.webp) · imagery: slot 3

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (641px at 1440), own light band #ffffff; 200 image elements (photo collage/gallery + small graphics); 32 buttons (tabs, toggles or per-card actions), 30 links (link lists / navigation).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Angebote”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-05.webp) · imagery: slot 4

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (348px at 1440), own light band #ffffff; 16 image elements (photo collage/gallery + small graphics); 3 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Grippostad® C - Dreierpack 3X24 St”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-06.webp) · imagery: slot 5

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (641px at 1440), own light band #ffffff; 62 image elements (photo collage/gallery + small graphics); 11 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Unsere Empfehlungen”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-07.webp) · imagery: slot 6

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (324px at 1440), own light band #ffffff; 24 image elements (photo collage/gallery + small graphics); 3 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-08.webp) · imagery: slot 7

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (310px at 1440), own light band #ffffff; 27 image elements (photo collage/gallery + small graphics); primary + secondary button, 25 links (link lists / navigation).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Unsere Kategorie-Highlights”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-09.webp) · imagery: slot 8

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (641px at 1440), own light band #ffffff; 87 image elements (photo collage/gallery + small graphics); 16 buttons (tabs, toggles or per-card actions), 14 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Eigenmarken”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-10.webp)

### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (506px at 1440), own light band #ffffff; 2 image/graphics; 3 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Unsere Angebote”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-11.webp)

### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (591px at 1440), own light band #ffffff; 140 image elements (photo collage/gallery + small graphics); 23 buttons (tabs, toggles or per-card actions), 21 links (link lists / navigation).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Beliebte Produkte”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-12.webp)

### 12. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (285px at 1440), own light band #ffffff; 14 images/icons (a set of cards or a small gallery); primary + secondary button, 12 links (link lists / navigation).
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-13.webp)

### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1164px at 1440), own light band #ffffff; no images (type-led); 21 links (link lists / navigation).
- Slots: Heading (~6 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “Online Apotheke für Medikamente und Gesundheitsprodukte”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-14.webp)

### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (295px at 1440), own light band #ffffff; 9 images/icons (a set of cards or a small gallery); 9 text links instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Weitere Kategorie-Highlights”
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-15.webp)

### 15. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (337px at 1440), own light band #faf8f8; 6 images/icons (a set of cards or a small gallery); 8 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-16.webp)

### 16. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (190px at 1440), own light band #faf8f8; no images (type-led); no interactive controls.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description.
- [Screenshot](https://uidiscovery.com/media/captures/docmorris/s-17.webp)
…and 4 more at https://uidiscovery.com/sites/docmorris.
Inner pages also captured (Sign up, Blog, Docs, Shop): https://uidiscovery.com/sites/docmorris?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#343434` | page background | — |
| foreground | `#ffffff` | body text, headings | 12.4:1 |
| accent | `#06ff7d` | primary buttons, links, highlights — sparingly | 9.3:1 |
| surface | `#00463d` | cards, inputs, alternate bands | text on it 10.8:1 |
| muted | `#108355` | secondary text, borders | 2.6:1 — borders / large text only |

Captured palette: `#343434` `#ffffff` `#00463d` `#108355` `#06ff7d` `#e7f3ee`. Section bands top→bottom: `#ffffff` → `#faf8f8`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #343434;
  --foreground: #ffffff;
  --accent: #06ff7d;
  --surface: #00463d;
  --muted: #108355;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Doc Morris. “Doc Morris” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: **Poppins** (Google Fonts) — reference uses Poppins. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈449px tall at 1440 (median; range 154–1700px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 1 time down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 10 section screenshots: mostly **photography**, some typography with little or no imagery (dark, cool, Health & Fitness). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~15 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-02.webp)
- **Stock** — “calm person meditating daylight dark”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20dark/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-03.webp)
- **Stock** — “runner at sunrise dark”: [Unsplash](https://unsplash.com/s/photos/runner-at-sunrise-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/runner%20at%20sunrise%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/runner%20at%20sunrise%20dark/?orientation=vertical)
- **Generate** — `Photograph: runner at sunrise. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 3. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-04.webp)
- **Stock** — “healthy breakfast bowl dark”: [Unsplash](https://unsplash.com/s/photos/healthy-breakfast-bowl-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/healthy%20breakfast%20bowl%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/healthy%20breakfast%20bowl%20dark/?orientation=vertical)
- **Generate** — `Photograph: healthy breakfast bowl. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 4. Features → photography
- Photography, seen in the capture (container, bottle). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-05.webp)
- **Stock** — “calm person meditating daylight close up dark”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 5. Features → photography
- Health & Fitness references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-06.webp)
- **Stock** — “runner at sunrise close up dark”: [Unsplash](https://unsplash.com/s/photos/runner-at-sunrise-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/runner%20at%20sunrise%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/runner%20at%20sunrise%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: runner at sunrise close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 6. Features → photography (uncertain)
- Health & Fitness references lean on photography; 62 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-07.webp)
- **Stock** — “healthy breakfast bowl close up dark”: [Unsplash](https://unsplash.com/s/photos/healthy-breakfast-bowl-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/healthy%20breakfast%20bowl%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/healthy%20breakfast%20bowl%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: healthy breakfast bowl close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 7. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-08.webp)
- **Stock** — “calm person meditating daylight wide shot dark”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: calm person meditating daylight wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 8. Features → photography
- Photography, seen in the capture (people, adult, tableware). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/docmorris/s-09.webp)
- **Stock** — “runner at sunrise wide shot dark”: [Unsplash](https://unsplash.com/s/photos/runner-at-sunrise-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/runner%20at%20sunrise%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/runner%20at%20sunrise%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: runner at sunrise wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #06ff7d, #00463d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 13. Content, 14. Content, 15. Content, 16. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #06ff7d and #108355 on a #343434 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: calm person meditating, friendly simplified shapes, limited palette of #ffffff, #06ff7d, #00463d plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“wellness flat illustration” on Unsplash](https://unsplash.com/s/photos/wellness-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/docmorris/tokens · kit https://uidiscovery.com/api/v1/sites/docmorris/kit · MCP `get_design_brief({ slug: "docmorris" })`, `get_image_plan({ slug: "docmorris" })`. Cite the reference as https://uidiscovery.com/sites/docmorris.