Preview the prompt +
# Build brief — an original marketing website in the taste of David AI
> Reference: https://www.withdavid.ai · UIDiscovery: https://uidiscovery.com/sites/david-ai · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/david-ai/full.png) · [scroll video](https://uidiscovery.com/media/captures/david-ai/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as David AI — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as David AI: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse David AI's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- David AI (withdavid.ai): AI marketing website, light.
- 10 sections: Statement → Content → Features → Statement → Features → Blog → Call to action.
- Spacing: about a screen per idea (median section ≈594px).
- Type: one family (Besley). Imagery: mostly typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (747px at 1440), own light band #f1f2ea; 1 image/graphic; one primary button.
- Slots: Heading (~10 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “AI is meaningful when you can naturally interact with it.”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-01.webp) · imagery: slot 1
### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (530px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~14 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “We are an audio data research company. Our mission is to bring AI into the…”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (242px at 1440), own light band #f9f9f6; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), own light band #f9f9f6; 12 images/icons (a set of cards or a small gallery); no interactive controls; 6 headings → ~5 items under a title.
- Slots: Section title (~12 words, like the reference); 5 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “We develop audio datasets with the same rigor researchers bring to models.”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-04.webp)
### 5. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (520px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~14 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Our datasets are used by Fortune 100 companies and research labs that work with…”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-06.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), own dark band #26211a; 14 images/icons (a set of cards or a small gallery); one primary button; 6 headings → ~5 items under a title.
- Slots: Section title (~11 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “A dataset suite designed for speech-to-speech, multilingual, and voice…”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-07.webp) · imagery: slot 2
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (446px at 1440), own dark band #26211a; 14 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description; One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-09.webp)
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (594px at 1440), own light band #f9f9f6; 1 image/graphic; one primary button.
- Slots: Section title (~9 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Join us to shape the future of audio AI”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-10.webp)
### 9. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. Half to one screen (717px at 1440), page background; 6 images/icons (a set of cards or a small gallery); one primary button; 4 headings → ~3 items under a title.
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “Updates on our progress”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-11.webp)
### 10. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (437px at 1440), own light band #f1f2ea; 2 image/graphics; primary + secondary button.
- Slots: Headline (~5 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “Interested in working with us?”
- [Screenshot](https://uidiscovery.com/media/captures/david-ai/s-12.webp) · imagery: slot 1
Inner pages also captured (Blog, Careers, Contact, Security): https://uidiscovery.com/sites/david-ai?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#1a1a19` | body text, headings | 17.4:1 |
| accent | `#26211a` | primary buttons, links, highlights — sparingly | 16.0:1 |
| surface | `#f9f9f6` | cards, inputs, alternate bands | text on it 16.5:1 |
| muted | `#82837c` | secondary text, borders | 3.8:1 — borders / large text only |
Captured palette: `#ffffff` `#1a1a19` `#f9f9f6` `#f1f2ea` `#26211a` `#82837c`. Section bands top→bottom: `#f1f2ea` → `#ffffff` → `#f9f9f6` → `#26211a`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, neutral, desaturated) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #1a1a19;
--accent: #26211a;
--surface: #f9f9f6;
--muted: #82837c;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Besley. “Besley” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈594px tall at 1440 (median; range 242–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 7 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 7 section screenshots: mostly **typography with little or no imagery** (light, neutral, desaturated, AI). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Statement, 10. Call to action → illustration (uncertain)
- Light AI section with a few graphics — illustration, icon art or a product shot. Count: one consistent treatment across these sections. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/david-ai/s-01.webp) [ref 2](https://uidiscovery.com/media/captures/david-ai/s-12.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=portrait) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=vertical)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #f1f2ea, #26211a, #f9f9f6 plus one soft neutral, plenty of empty background, consistent line weight, neutral, desaturated mood. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
### Slot 2 · 6. Features → product UI (uncertain)
- AI features with 14 image elements — most likely product UI screenshots/mockups plus icons. Count: a set of ~14 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/david-ai/s-07.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth light gradient from #ffffff to #f9f9f6 with a soft #26211a glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: soft natural daylight, airy and high-key. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.
- **No imagery (type-led)** — 2. Statement, 3. Content, 4. Features, 5. Statement, 7. Features, 8. Features, 9. Blog: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #f1f2ea, #26211a, #f9f9f6. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh?orientation=landscape) (same query works on Pexels/Pixabay)
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #26211a and #82837c on a #ffffff background. Lighting: soft natural daylight, airy and high-key; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/david-ai/tokens · kit https://uidiscovery.com/api/v1/sites/david-ai/kit · MCP `get_design_brief({ slug: "david-ai" })`, `get_image_plan({ slug: "david-ai" })`. Cite the reference as https://uidiscovery.com/sites/david-ai.
