Preview the prompt +
# Build brief — an original marketing website in the taste of Coverall
> Reference: https://www.coverall.com · UIDiscovery: https://uidiscovery.com/sites/coverall · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/coverall/full.png) · [scroll video](https://uidiscovery.com/media/captures/coverall/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Coverall — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Coverall: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Coverall's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Coverall (coverall.com): Lifestyle marketing website, light.
- 11 sections: Hero → Content → Features → Statement → Content → Features.
- Spacing: short, dense bands (median section ≈421px).
- Hero headline: 4 words — short and punchy; keep yours under ~9.
- Type: Roboto Condensed headings over Roboto body. Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (964px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~4 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “A WORRY-FREE COMMERCIAL CLEAN”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-01.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (421px at 1440), page background; no images (type-led); 2 text links instead of buttons.
- Slots: Heading (~10 words, like the reference); Body copy; Text link action.
- Topic (tone/length only — never reuse): “A TRUSTED & RELIABLE FRANCHISE BRAND FOR OVER 40 YEARS”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (250px at 1440), page background; 2 image/graphics; primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-03.webp) · imagery: slot 2
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (398px at 1440), page background; 1 image/graphic; one primary button.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “WE CLEAN EVERY TYPE OF WORKPLACE”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-04.webp)
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (245px at 1440), own light band #efefef; no images (type-led); no interactive controls.
- Slots: Heading (~9 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “A PROCESS THAT ENSURES A THOROUGH AND HEALTHY CLEAN”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-05.webp)
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (500px at 1440), own light band #efefef; no images (type-led); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “1. HOSPITAL-GRADE DISINFECTANTS”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-06.webp) · imagery: slot 3
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (338px at 1440), page background; 1 image/graphic; one primary button.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “TRUST COVERALL’S FRANCHISE BUSINESS OWNERS”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-07.webp)
### 8. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (630px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “THEY ARE ENTREPRENEURS”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-08.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (160px at 1440), own light band #efefef; no images (type-led); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “FRESH THOUGHTS”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-09.webp)
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (480px at 1440), own light band #efefef; 7 images/icons (a set of cards or a small gallery); 10 buttons (tabs, toggles or per-card actions), 45 links (link lists / navigation).
- Slots: Heading (~14 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “COVERALL OF GAINESVILLE CELEBRATES 40TH 5-STAR REVIEW AND PERFECT 5-STAR GOOGLE…”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-10.webp) · imagery: slot 4
### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (656px at 1440), page background; 1 image/graphic; one primary button.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “PREVENTATIVE MAINTENANCE CLEANING SERVICES”
- [Screenshot](https://uidiscovery.com/media/captures/coverall/s-11.webp)
Inner pages also captured (About, Sign up, Blog, Enterprise, Careers, Security): https://uidiscovery.com/sites/coverall?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#444444` | body text, headings | 9.7:1 |
| accent | `#00ab48` | primary buttons, links, highlights — sparingly | 3.0:1 (large text / UI only) |
| surface | `#ffffff` | cards, inputs, alternate bands | text on it 9.7:1 |
| muted | `#505659` | secondary text, borders | 7.5:1 |
Captured palette: `#ffffff` `#00ab48` `#444444` `#505659`. Section bands top→bottom: `#ffffff` → `#efefef`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, natural, earthy) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #444444;
--accent: #00ab48;
--surface: #ffffff;
--muted: #505659;
--font-heading: "Roboto Condensed", ui-sans-serif, system-ui, sans-serif;
--font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Roboto Condensed** (Google Fonts) — reference uses Roboto Condensed. Free to use — load it directly.
- Body: **Roboto** (Google Fonts) — reference uses Roboto. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈421px tall at 1440 (median; range 160–964px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 4 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 7 section screenshots: mostly **typography with little or no imagery**, some photography (light, natural, earthy, Lifestyle). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (furniture, table, conveyance). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/coverall/s-01.webp)
- **Stock** — “cozy home interior morning light”: [Unsplash](https://unsplash.com/s/photos/cozy-home-interior-morning-light?orientation=landscape) · [Pexels](https://www.pexels.com/search/cozy%20home%20interior%20morning%20light/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cozy%20home%20interior%20morning%20light/?orientation=horizontal)
- **Generate** — `Photograph: cozy home interior morning light. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #ffffff, #00ab48. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Content → photography
- Lifestyle references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/coverall/s-03.webp)
- **Stock** — “plants on windowsill”: [Unsplash](https://unsplash.com/s/photos/plants-on-windowsill?orientation=portrait) · [Pexels](https://www.pexels.com/search/plants%20on%20windowsill/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/plants%20on%20windowsill/?orientation=vertical)
- **Generate** — `Photograph: plants on windowsill. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #ffffff, #00ab48. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 6. Content → photography
- Photography, seen in the capture (conveyance, portal, window). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/coverall/s-06.webp)
- **Stock** — “plants on windowsill close up”: [Unsplash](https://unsplash.com/s/photos/plants-on-windowsill-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/plants%20on%20windowsill%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/plants%20on%20windowsill%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: plants on windowsill close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #efefef, #00ab48, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 10. Content → photography
- Lifestyle references lean on photography. Count: a set of ~7 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/coverall/s-10.webp)
- **Stock** — “cozy home interior morning light wide shot”: [Unsplash](https://unsplash.com/s/photos/cozy-home-interior-morning-light-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/cozy%20home%20interior%20morning%20light%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/cozy%20home%20interior%20morning%20light%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: cozy home interior morning light wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #efefef, #00ab48, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Content, 4. Content, 5. Content, 7. Features, 8. Statement, 9. Content, 11. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #00ab48 and #505659 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: cozy home interior morning light, friendly simplified shapes, limited palette of #ffffff, #00ab48 plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/coverall/tokens · kit https://uidiscovery.com/api/v1/sites/coverall/kit · MCP `get_design_brief({ slug: "coverall" })`, `get_image_plan({ slug: "coverall" })`. Cite the reference as https://uidiscovery.com/sites/coverall.
