UI Discovery

Bellroy

Websites

Considered Carry Goods

CategoryShopping
StyleLight
FontGTUltra
Updated

Build with AI

An original design based on Bellroy, with a 3,778-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

ClaudeChatGPTGeminiv0LovableBoltCursor

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "bellroy" }) and get_image_plan({ slug: "bellroy" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/bellroy.

Download kit · ProAPI docs

Visit bellroy.com ↗Download kit ↓

Opening…

About this design

Written from the capture data for Bellroy.

Bellroy (bellroy.com) is a website in the Shopping category. Its homepage is captured as 8 sections, top to bottom: showcase, features, content, showcase, about, blog, showcase and footer. We also captured its product, customers and about pages.

The capture records a palette of #ffffff, #333333, #222222, #666666, #cd4c20 and #dbdbdb. The largest share of captured homepage sections uses #dbdbdb as its CSS background. Suggested token roles are #dbdbdb for background and #222222 for text; check them against the screenshot. Headings are set in GTUltra, which it also uses for body copy.

Compared with the 159 other Shopping sites in the library, Bellroy sits with the 96% that stay light, and the group's most common heading face is Circular, where Bellroy uses GTUltra. The average Shopping homepage here has 7 sections; this one has 8.

Worth studying here: the showcase, for image scale, grouping and visual emphasis, the features block, for how benefits are grouped and paced and the about section, for how the company story is told. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.

More shopping sites

Related searches

travel agency & tours website 58orange website 200shopping websites

Sections captured: Showcase, Features, Content, Showcase, About, Blog, Showcase, Footer, Content, Features, Features, Showcase, Content, Content, Content, Content, Content, Content, About, Blog