Basecamp
WebsitesTrusted by millions, Basecamp puts everything you need to…
28 sections
Opening…
About this design
Written from the capture data for Basecamp.
Basecamp (basecamp.com) is a website in the Technology category. Its homepage is captured as 7 sections, top to bottom: content, testimonials, content, showcase, stats, content and call to action. We also captured its pricing, product, customers, about, blog and docs pages, plus 2 more.
The capture records a palette of #010000, #0000ea, #0100101, #0100102 and #000000. The largest share of captured homepage sections uses #010000 as its CSS background. Suggested token roles are #010000 for background and #0000ea for text; check them against the screenshot. Headings are set in Graphik, which it also uses for body copy.
Compared with the 107 other Technology sites in the library, Basecamp is one of the 21% that go dark, and the group's most common heading face is Inter, where Basecamp uses Graphik. The average Technology homepage here has 8 sections; this one has 7.
Worth studying here: the testimonials, for how quotes, names and roles are laid out, the showcase, for image scale, grouping and visual emphasis and the stats band, for how numbers are sized against their labels. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Content, Testimonials, Content, Showcase, Stats, Content, Call to action, Pricing, Content, Content, Content, FAQ, Content, Content, Features, Features, Features, Features, Features, Features, Content, Content, Content, Content, Content, Content, Content, Content