Preview the prompt +
# Build brief — an original marketing website in the taste of Automic Gold
> Reference: https://automicgold.com · UIDiscovery: https://uidiscovery.com/sites/automic-gold · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/automic-gold/full.webp) · [scroll video](https://uidiscovery.com/media/captures/automic-gold/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Automic Gold — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Automic Gold: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Automic Gold's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Automic Gold (automicgold.com): Fashion & Beauty marketing website, dark.
- 8 sections: Showcase → Features → Content → Features → Content → About.
- Spacing: about a screen per idea (median section ≈519px).
- Type: one family (Soleil). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Half to one screen (519px at 1440), own dark band #18084d; 2 image/graphics; primary + secondary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Future Heirlooms”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (668px at 1440), own dark band #18084d; 6 images/icons (a set of cards or a small gallery); 6 text links instead of buttons.
- Slots: Section title (~3 words, like the reference); 6 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Shop By Category”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-02.webp) · imagery: slot 2
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (494px at 1440), own dark band #08003c; no images (type-led); 6 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~6 words, like the reference); Body copy; Primary + secondary action.
- Topic (tone/length only — never reuse): “Beautiful rings and exceptional customer service”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-03.webp) · imagery: slot 3
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (791px at 1440), own dark band #18084d; 6 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Section title (~4 words, like the reference); 6 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Your Love Is Extraordinary”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-04.webp) · imagery: slot 4
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (513px at 1440), own dark band #18084d; 2 image/graphics; 1 text link instead of buttons.
- Slots: Section title (~12 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Purchases From Automic Gold Go Beyond Just Supporting Our Queer Owned Business.”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-05.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (386px at 1440), own dark band #18084d; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~3 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Why We’re Different”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-06.webp)
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (708px at 1440), own dark band #18084d; 3 image/graphics; form with 4 fields, one primary button, 28 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Support”
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-07.webp) · imagery: slot 5
### 8. About — tell the story or mission behind the brand.
- Layout: text block with a supporting image. Compact band (208px at 1440), own dark band #18084d; no images (type-led); 13 links (link lists / navigation).
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/automic-gold/s-08.webp)
Inner pages also captured (Product, About, Blog, Enterprise, Contact, Shop, Security): https://uidiscovery.com/sites/automic-gold?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#08003c` | body text, headings | 19.5:1 |
| accent | `#18084d` | primary buttons, links, highlights — sparingly | 17.8:1 |
| surface | `#ffcc33` | cards, inputs, alternate bands | text on it 13.0:1 |
| muted | `#08003c` | secondary text, borders | 19.5:1 |
Captured palette: `#ffffff` `#18084d` `#08003c` `#ffcc33`. Section bands top→bottom: `#18084d` → `#08003c`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #08003c;
--accent: #18084d;
--surface: #ffcc33;
--muted: #08003c;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Soleil. “Soleil” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈519px tall at 1440 (median; range 208–791px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 6 section screenshots: mostly **photography**, some typography with little or no imagery (dark, cool, Fashion & Beauty). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Showcase → photography
- Photography, seen in the capture (art, decoration, jewelry). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/automic-gold/s-01.webp)
- **Stock** — “editorial fashion portrait plain backdrop dark”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop%20dark/?orientation=horizontal)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #18084d, #ffcc33. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 2. Features → photography
- Photography, seen in the capture (art, decoration, jewelry). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/automic-gold/s-02.webp)
- **Stock** — “fabric texture close up dark”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: fabric texture close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #18084d, #ffcc33. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 3. Content → photography
- Photography, seen in the capture (liquid, water, water body). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/automic-gold/s-03.webp)
- **Stock** — “unbranded skincare bottles still life dark”: [Unsplash](https://unsplash.com/s/photos/unbranded-skincare-bottles-still-life-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/unbranded%20skincare%20bottles%20still%20life%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/unbranded%20skincare%20bottles%20still%20life%20dark/?orientation=vertical)
- **Generate** — `Photograph: unbranded skincare bottles still life. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #08003c, #18084d, #ffcc33. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 4. Features → photography
- Photography, seen in the capture (art, decoration, jewelry). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/automic-gold/s-04.webp)
- **Stock** — “editorial fashion portrait plain backdrop close up dark”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #18084d, #ffcc33. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 7. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/automic-gold/s-07.webp)
- **Stock** — “editorial fashion portrait plain backdrop wide shot dark”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #18084d, #ffcc33. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 5. Features, 6. Features, 8. About: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #18084d and #08003c on a #ffffff background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: editorial fashion portrait plain backdrop, friendly simplified shapes, limited palette of #18084d, #ffcc33 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“fashion flat illustration” on Unsplash](https://unsplash.com/s/photos/fashion-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/automic-gold/tokens · kit https://uidiscovery.com/api/v1/sites/automic-gold/kit · MCP `get_design_brief({ slug: "automic-gold" })`, `get_image_plan({ slug: "automic-gold" })`. Cite the reference as https://uidiscovery.com/sites/automic-gold.
