Preview the prompt +
# Build brief — an original marketing website in the taste of Arrested Development
> Reference: https://www.arresteddevelopmentmusic.com · UIDiscovery: https://uidiscovery.com/sites/arrested-development · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/arrested-development/full.png) · [scroll video](https://uidiscovery.com/media/captures/arrested-development/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Arrested Development — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Arrested Development: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Arrested Development's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Arrested Development (arresteddevelopmentmusic.com): Entertainment marketing website, dark.
- 8 sections: Content → Features → Logo cloud → Content → Blog → Features → Content → Footer.
- Spacing: about a screen per idea (median section ≈808px).
- Type: Archivo Black headings over Inria Serif body. Imagery: mostly photography.
## 4. Page structure (top to bottom)
### 1. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (728px at 1440), page background; no images (type-led); 6 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~3 words, like the reference); Body copy; Primary + secondary action.
- Topic (tone/length only — never reuse): “UPCOMING SHOWS”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-01.webp)
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (808px at 1440), page background; 1 image/graphic; one primary button.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “THE STORE”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-02.webp) · imagery: slot 1
### 3. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (344px at 1440), page background; 12 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), page background; 11 images/icons (a set of cards or a small gallery); one primary button, 12 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “THE BAND”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-04.webp) · imagery: slot 2
### 5. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. Tall, ≈1.3 screens (1170px at 1440), page background; 25 image elements (photo collage/gallery + small graphics); 26 buttons (tabs, toggles or per-card actions), 70 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “LATEST NEWS”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-05.webp) · imagery: slot 3
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1697px at 1440), page background; 85 image elements (photo collage/gallery + small graphics); 64 buttons (tabs, toggles or per-card actions), 104 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “THE MUSIC”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-06.webp) · imagery: slot 4
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (388px at 1440), page background; 1 image/graphic; form with 3 fields, one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “MAILING LIST”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-07.webp) · imagery: slot 5
### 8. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (449px at 1440), page background; 1 image/graphic; 7 buttons (tabs, toggles or per-card actions), 17 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- Topic (tone/length only — never reuse): “EXPLORE”
- [Screenshot](https://uidiscovery.com/media/captures/arrested-development/s-08.webp)
Inner pages also captured (About, Sign up, Blog, Contact, Security): https://uidiscovery.com/sites/arrested-development?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#010056` | page background | — |
| foreground | `#ffffff` | body text, headings | 18.5:1 |
| accent | `#ffffff` | none captured — monochrome. Primary buttons invert (foreground fill, background text); add your brand colour only for small highlights | — |
| surface | `#000053` | cards, inputs, alternate bands | text on it 18.7:1 |
| muted | `#000000` | secondary text, borders | 1.1:1 — borders / large text only |
Captured palette: `#010056` `#000053` `#010000` `#01001d` `#000000` `#ffffff`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #010056;
--foreground: #ffffff;
--accent: #ffffff;
--surface: #000053;
--muted: #000000;
--font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Archivo Black** (Google Fonts) — reference uses Archivo Black. Free to use — load it directly.
- Body: **Inter** (Google Fonts) — reference uses Inria Serif. “Inria Serif” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈808px tall at 1440 (median; range 344–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Best guess: mostly **photography** (dark, cool, Entertainment). Inferred from element counts, colours and industry — not from the pixels — so open the linked screenshots and match the real style before sourcing anything.
### Slot 1 · 2. Features → photography
- Entertainment references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/arrested-development/s-02.webp)
- **Stock** — “vinyl record player dark”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20dark/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #010056, #ffffff, #000053. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 4. Content → photography
- Entertainment references lean on photography. Count: a set of ~11 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/arrested-development/s-04.webp)
- **Stock** — “concert stage lights crowd close up dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: concert stage lights crowd close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #010056, #ffffff, #000053. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Blog → photography
- Entertainment references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/arrested-development/s-05.webp)
- **Stock** — “vinyl record player editorial dark”: [Unsplash](https://unsplash.com/s/photos/vinyl-record-player-editorial-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/vinyl%20record%20player%20editorial%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/vinyl%20record%20player%20editorial%20dark/?orientation=horizontal)
- **Generate** — `Photograph: vinyl record player editorial. Composition: editorial crop with one clear focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #010056, #ffffff, #000053. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 6. Features → photography (uncertain)
- Entertainment references lean on photography; 85 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/arrested-development/s-06.webp)
- **Stock** — “cinema seats lighting close up dark”: [Unsplash](https://unsplash.com/s/photos/cinema-seats-lighting-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/cinema%20seats%20lighting%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/cinema%20seats%20lighting%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: cinema seats lighting close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #010056, #ffffff, #000053. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 7. Content → photography
- Entertainment references lean on photography. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/arrested-development/s-07.webp)
- **Stock** — “concert stage lights crowd wide shot dark”: [Unsplash](https://unsplash.com/s/photos/concert-stage-lights-crowd-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/concert%20stage%20lights%20crowd%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/concert%20stage%20lights%20crowd%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: concert stage lights crowd wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #010056, #ffffff, #000053. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 1. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 3. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **Icons** — 8. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #000000 and #000053 on a #010056 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: concert stage lights crowd, friendly simplified shapes, limited palette of #010056, #ffffff, #000053 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“music flat illustration” on Unsplash](https://unsplash.com/s/photos/music-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/arrested-development/tokens · kit https://uidiscovery.com/api/v1/sites/arrested-development/kit · MCP `get_design_brief({ slug: "arrested-development" })`, `get_image_plan({ slug: "arrested-development" })`. Cite the reference as https://uidiscovery.com/sites/arrested-development.
