Preview the prompt +
# Build brief — an original marketing website in the taste of Alchemy 43
> Reference: https://alchemy43.com · UIDiscovery: https://uidiscovery.com/sites/alchemy-43 · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/alchemy-43/full.png) · [scroll video](https://uidiscovery.com/media/captures/alchemy-43/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Alchemy 43 — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Alchemy 43: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Alchemy 43's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Alchemy 43 (alchemy43.com): Health & Fitness marketing website, light, serif.
- 10 sections: Content → Statement → Content → Features → Statement → Pricing → Features → Content.
- Spacing: about a screen per idea (median section ≈674px).
- Type: Freight neo pro headings over Work sans body. Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (881px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “THE BEST WORK GOES UNNOTICED”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-01.webp) · imagery: slot 1
### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (206px at 1440), own light band #f0e7de; no images (type-led); no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “THIS IS SELF-CARE ON YOUR TERMS”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (175px at 1440), own light band #f0e7de; no images (type-led); 1 text link instead of buttons.
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-03.webp)
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (674px at 1440), own light band #f0e7de; 12 images/icons (a set of cards or a small gallery); 19 links (link lists / navigation); 4 headings → ~3 items under a title.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “INJECTABLES”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-04.webp) · imagery: slot 2
### 5. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (519px at 1440), page background; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “al • che • my”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-05.webp) · imagery: slot 3
### 6. Pricing — help the visitor pick a plan with minimal thinking.
- Layout: plan cards side by side, one highlighted, with a billing toggle if needed. Half to one screen (505px at 1440), own light band #f0e7de; no images (type-led); no interactive controls; 3 headings → ~2 items under a title.
- Slots: Title + billing toggle; 2 plan cards: name, price, 4–6 features, action; Highlight one recommended plan; Small print (tax, trial).
- Topic (tone/length only — never reuse): “NEW CLIENT OFFERS”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-06.webp)
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (760px at 1440), page background; 6 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~4 words, like the reference); 6 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “THE ALCHEMY 43 EXPERIENCE”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-10.webp) · imagery: slot 4
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (894px at 1440), page background; 36 image elements (photo collage/gallery + small graphics); 6 buttons (tabs, toggles or per-card actions); 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “BE UNIQUELY YOU”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-11.webp)
### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (797px at 1440), own light band #f0e7de; 4 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “A NEW ERA OF YOU”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-13.webp)
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (613px at 1440), page background; 4 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “BETTER AS A MEMBER”
- [Screenshot](https://uidiscovery.com/media/captures/alchemy-43/s-14.webp) · imagery: slot 5
Inner pages also captured (Customers, About, Blog, Contact, Security): https://uidiscovery.com/sites/alchemy-43?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#d3d3d3` | page background | — |
| foreground | `#000000` | body text, headings | 14.0:1 |
| accent | `#27494e` | primary buttons, links, highlights — sparingly | 6.5:1 |
| surface | `#f0e7de` | cards, inputs, alternate bands | text on it 17.2:1 |
| muted | `#ffffff` | secondary text, borders | 1.5:1 — borders / large text only |
Captured palette: `#d3d3d3` `#12181f` `#ffffff` `#f0e7de` `#27494e` `#000000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #d3d3d3;
--foreground: #000000;
--accent: #27494e;
--surface: #f0e7de;
--muted: #ffffff;
--font-heading: "EB Garamond", ui-serif, Georgia, serif;
--font-body: "Work Sans", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **EB Garamond** (Google Fonts) — reference uses Freight neo pro. “Freight neo pro” is a licensed face — use EB Garamond (or Libre Caslon Text) as the free stand-in, or license the original.
- Body: **Work Sans** (Google Fonts) — reference uses Work sans. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
- The serif headings are central to the tone — keep a serif display face even if you swap the family.
### Spacing & rhythm
Sections run ≈674px tall at 1440 (median; range 175–894px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 9 section screenshots: mostly **typography with little or no imagery**, some photography (light, cool, Health & Fitness). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Content → photography
- Photography, seen in the capture (furniture, chair, armchair). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/alchemy-43/s-01.webp)
- **Stock** — “calm person meditating daylight”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight?orientation=portrait) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight/?orientation=vertical)
- **Generate** — `Photograph: calm person meditating daylight. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #d3d3d3, #27494e, #f0e7de. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 4. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~12 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/alchemy-43/s-04.webp)
- **Stock** — “calm person meditating daylight close up”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #f0e7de, #27494e. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Statement → photography
- Photography, seen in the capture (furniture, chair, armchair). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/alchemy-43/s-05.webp)
- **Stock** — “runner at sunrise close up”: [Unsplash](https://unsplash.com/s/photos/runner-at-sunrise-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/runner%20at%20sunrise%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/runner%20at%20sunrise%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: runner at sunrise close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #d3d3d3, #27494e, #f0e7de. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 7. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/alchemy-43/s-10.webp)
- **Stock** — “calm person meditating daylight wide shot”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: calm person meditating daylight wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #d3d3d3, #27494e, #f0e7de. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 10. Content → photography
- Health & Fitness references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/alchemy-43/s-14.webp)
- **Stock** — “calm person meditating daylight wide shot”: [Unsplash](https://unsplash.com/s/photos/calm-person-meditating-daylight-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/calm%20person%20meditating%20daylight%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: calm person meditating daylight wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #d3d3d3, #27494e, #f0e7de. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Statement, 3. Content, 6. Pricing, 8. Features, 9. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #27494e and #ffffff on a #d3d3d3 background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: calm person meditating, friendly simplified shapes, limited palette of #d3d3d3, #27494e, #f0e7de plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“wellness flat illustration” on Unsplash](https://unsplash.com/s/photos/wellness-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/alchemy-43/tokens · kit https://uidiscovery.com/api/v1/sites/alchemy-43/kit · MCP `get_design_brief({ slug: "alchemy-43" })`, `get_image_plan({ slug: "alchemy-43" })`. Cite the reference as https://uidiscovery.com/sites/alchemy-43.
