Affirm
WebsitesBuy now pay later without the fees
37 sections
Opening…
About this design
Written from the capture data for Affirm.
Affirm (affirm.com) is a website in the Finance category. Its homepage is captured as 5 sections, top to bottom: call to action, features, integrations and content. We also captured its pricing, product, about, sign up, log in and docs pages, plus 4 more.
The capture records a palette of #ffffff, #13131f, #a8a9fc, #9f9f9f and #f7f7f8. The largest share of captured homepage sections uses #13131f as its CSS background. Suggested token roles are #13131f for background and #ffffff for text; check them against the screenshot. Headings are set in Axiforma for Affirm, body copy in Calibre.
Compared with the 162 other Finance sites in the library, Affirm is one of the 9% that go dark, and the group's most common heading face is Inter, where Affirm uses Axiforma for Affirm. The average Finance homepage here has 8 sections; this one has 5.
Worth studying here: the closing call to action, for contrast and copy length, the features block, for how benefits are grouped and paced and the integrations grid, for density and icon treatment. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Call to action, Features, Features, Integrations, Content, Content, Content, Content, Content, Call to action, Showcase, Features, Content, Content, Content, Call to action, Content, Content, Integrations, Features, Content, Call to action, Testimonials, Call to action, Content, FAQ, Content, Call to action, Content, Features, Logo cloud, Content, Content, Features, Content, Content, Content