A.O. Smith
WebsitesGas & Electric Water Heaters & Tankless Models
32 sections
Opening…
About this design
Written from the capture data for A.O. Smith.
A.O. Smith (hotwater.com) is a website in the Lifestyle category. Its homepage is captured as 8 sections, top to bottom: hero, features, showcase, statement, features, testimonials, features and footer. We also captured its product, customers, about, sign up, blog and docs pages, plus 1 more. The hero leads with “THE ADAPT® GAS TANKLESS”.
The capture records a palette of #212529, #000000, #ffffff, #a3d65e, #007933 and #0d0d0e. The largest share of captured homepage sections uses #0d0d0e as its CSS background. Suggested token roles are #0d0d0e for background and #ffffff for text; check them against the screenshot. Headings are set in Franklin gothic atf, which it also uses for body copy.
Compared with the 318 other Lifestyle sites in the library, A.O. Smith sits with the 96% that stay light, and the group's most common heading face is Inter, where A.O. Smith uses Franklin gothic atf. The average Lifestyle homepage here has 8 sections; this one has 8.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the showcase, for image scale, grouping and visual emphasis. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Hero, Features, Showcase, Statement, Features, Testimonials, Features, Footer, Content, Statement, Call to action, Content, Features, Content, Showcase, Features, About, Content, Content, Content, Content, Features, Features, Features, Features, Features, Blog, Content, Features, Content, Features, Showcase