What fonts does A.O. Smith use?
Measured from the captured homepage: Franklin gothic atf for headings and Franklin gothic atf for body copy.
Open full A.O. Smith reference →Observed typography
- Heading font
- Franklin gothic atf
- Body font
- Franklin gothic atf
- System
- One family across both roles
How the page is built
A.O. Smith's captured homepage has 33 sections and 7 inner pages.
- 12 features
- 10 content
- 3 showcase
- 2 statement
- 1 about
- 1 blog
- 1 cta
- 1 footer
- 1 hero
- 1 testimonials
Other sites that use this pair
No other captured site in this library uses this same pair of fonts.
Captured colors
The captured homepage uses these 6 colors, in capture order.
- #212529
- #000000
- #ffffff
- #a3d65e
- #007933
- #0d0d0e
Styles recorded: Light, Colorful.
Same category, same heading font
0 of the 257 other captured Lifestyle sites in this library use Franklin gothic atf for headings.
A.O. Smith's website font choices
Captured September 23, 2026. Read it with the full reference, where the palette, section order and responsive views sit next to the type.
A single family or a two-font system?
A.O. Smith sets headings and body in Franklin gothic atf, so the hierarchy comes from scale and weight.
Compare it across the library
See the website font trends and the font pairing examples.
A.O. Smith fonts — FAQ
What font does A.O. Smith use?
A.O. Smith uses Franklin gothic atf for headings and Franklin gothic atf for body copy in the captured homepage.
Is Franklin gothic atf free to use?
Check the foundry license for Franklin gothic atf before shipping it. This page records what appeared on A.O. Smith's site and grants no reuse rights.
What colors and sections were captured for A.O. Smith?
6 colors (#212529, #000000, #ffffff, #a3d65e, #007933, #0d0d0e) and 33 homepage sections, with 7 inner pages.
Which other sites use Franklin gothic atf and Franklin gothic atf?
No other captured site in this library uses this same pair of fonts.
Fonts come from the rendered capture and may change when the site does. Library methodology