Productivity App Website Statement Section Examples

86 real statement sections from 38 productivity app websites

There are 86 statement sections here, cut from 38 live productivity app websites such as Cal.com, beehiiv and Sunsama. 49% of the productivity sites in the library have a statement section, higher than the 45% across all websites. 74% of them are light-themed and the most common headline fonts are Matter (2), Tiempos Headline (2) and Inter (2).

At a glance

Statement sections: 86
Sites: 38 of 78 productivity sites (49%)
Library-wide: 45% of all websites have one
Per site: 2.3 on average
Light / dark: 74% light · 26% dark
Top heading fonts: Matter (2), Tiempos Headline (2) and Inter (2)
Accent colours: neutral 12blue 10red 5
Leading sites: Cal.com, beehiiv and Sunsama

What makes a good statement section on a productivity app website

Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Productivity apps show the product working — real screenshots, keyboard shortcuts and integrations front and centre. Compare these examples with statement sections from every industry, or see the full homepages on the productivity app website templates page.

What these 86 statement sections have in common

On average each one carries 5.2 images or icons, 0.5 buttons and 1.0 links. 36% sit on a dark background, and 42% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Smarter, simpler scheduling” (Cal.com), “PLUS QU'UN MAILLOT, LE SYMBOLE DE NOTRE CITÉ.” (Collabcapitolium) to “Smarter solutions. Greater velocity of work.” (Smartsheet).

7 statement sections worth studying

beehiiv — “YOU ALREADY BET ON NEWSLETTERS. NOW BET ON THE RIGHT PLATFORM.”: THE DIFFERENCE Most email platforms treat newsletters as an afterthought. beehiiv is different. (0 buttons, 0 images, background #060419).
Sunsama: Features Sunsama is purpose-built to help modern professionals do great work, without burning out (0 buttons, 0 images, background #ffffff).
Personio — “HR doesn't stand still. Neither should your HR platform”: HR THAT SCALES WITH YOU 64% of international customers agree their HR workflows are more scalable with Personio (0 buttons, 0 images, background #ffffff).
SavvyCal — “We’re a small team with big ambitions”: Features Pricing What’s New Login Sign up Our mission is to cut the friction and awkwardness out of scheduling time with people. (1 buttons, 3 images, background #000099).
Ashby — “Featured”: August 18, 2021 12 minute read Abhik Pramanik Co-founder & VP of Engineering How we use efficient and deliberate communication at Ashby to keep Slack notifications… (0 buttons, 3 images, background #f7f7f8).
Faunarobotics: Our mission is to build capable, safe, and fun robots for everyone (0 buttons, 0 images, background #e0a5cf).
Trello — “From message to action”: Quickly turn communication from your favorite apps into to-dos, keeping all your discussions and tasks organized in one place. (0 buttons, 0 images, background #0065ff).

How to use these statement references

Compare the length of each statement and the type size; the best are one sentence set very large. For a productivity app, look at how each site shows the real product in use rather than abstract illustrations. Start with Cal.com, beehiiv and Sunsama, click a section to open it at full size and copy its build prompt, palette and fonts.