Lifestyle Website Call to Action Section Examples

172 real call to action sections from 113 lifestyle websites

There are 172 call to action sections here, cut from 113 live lifestyle websites such as Eight Sleep, Noom and Lyft. 37% of the lifestyle sites in the library have a call to action section, higher than the 32% across all websites. 95% of them are light-themed and the most common headline fonts are Inter (6), Proxima nova (4) and Montserrat (3).

At a glance

Call to action sections: 172
Sites: 113 of 303 lifestyle sites (37%)
Library-wide: 32% of all websites have one
Per site: 1.5 on average
Light / dark: 95% light · 5% dark
Top heading fonts: Inter (6), Proxima nova (4) and Montserrat (3)
Accent colours: blue 49neutral 18red 12
Leading sites: Eight Sleep, Noom and Lyft

What makes a good call to action section on a lifestyle website

A closing call to action repeats the promise from the hero, adds one reason to act now, and offers a single button. Lifestyle brands sell a feeling: editorial layouts, generous whitespace and photography over feature lists. Compare these examples with call to action sections from every industry, or see the full homepages on the lifestyle website templates page.

What these 172 call to action sections have in common

On average each one carries 2.0 images or icons, 1.0 buttons and 1.8 links, plus 1.0 form fields. 13% sit on a dark background, and 10% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Join us today” (Eight Sleep), “Start reading with superpowers” (Readwise) to “MEINEKE - TRUSTED AUTO REPAIR & CAR MAINTENANCE SERVICES” (Meineke).

7 call to action sections worth studying

Noom — “Make Your Health a Habit”: Join the millions who have discovered that Noom is the smartest way to not only lose more weight—but also keep it off—to live better, longer. GET… (1 buttons, 1 images, background #ffffff).
Lyft — “Download the apps and go”: Scan the QR code to download. Download the rider app Scan the QR code to download. Download the driver app (0 buttons, 6 images, background #f1f0ec).
Bumble — “Work with us”: Help us build the most trusted place to find love. Bumble on Instagram Bumble on Facebook Bumble on Twitter Bumble on Linkedin Bumble on Pinterest Bumble… (1 buttons, 7 images).
Patreon: Your world to create Get started Already have an account? Log in (3 buttons, 4 images).
Wild One — “Become a Wild One Ambassador”: Dog lover, creator, and Wild One fan? Join The Pack. Sign Up (1 buttons, 1 images, background #ffffff).
Casper — “Save 20% on select mattresses.*”: Shop mattresses Shop sale *Savings based on Comp. Value. (2 buttons, 4 images, background #ffffff).
Parachute — “Linens for easy living.”: ABOUT US Because better days start with better sleep. (0 buttons, 2 images, background #ffffff).

How to use these call to action references

Compare how the closing CTA restates the hero promise and whether it offers one action or two. For a lifestyle brand, look at editorial layouts and how photography sets the mood before any product. Start with Eight Sleep, Noom and Lyft, click a section to open it at full size and copy its build prompt, palette and fonts.