Good ideas start here.

Sole print pressed into red clay with a real white lace threaded through it

Brown leather boot balanced on top of a single red ant

Four sneakers stacked at a tilt inside a lit wall niche

Floating white running shoe with coral and blue accents

Tilted lemon-lime soda bottle on a white starburst

Tilted soda can bursting through giant white 3D word 'ZERO' with water splash

Wet soda can surrounded by halved lemons and strawberries

Tan suede sneaker bursting through white tennis racket strings

Grey and red sneaker suspended by thin strings over large grey letters

Pink and white low sneaker bursting through torn paper

Two models on a giant outdoor chessboard with oversized pieces and a black handbag

Wooden chair with a wedge under one leg and a pair of red-socked feet resting on the seat

Two navy dotted neckties arranged to form a pair of scissors

Transparent IV drip bag stuffed with folded clothes and brand hang tags

Model wearing a knitted scarf printed like a long shopping receipt of bills and debts

Model in black sleeveless top and wide-leg trousers, with three inset detail shots

Hand pouring a juice carton whose stream turns into a green landscape

Torn-paper collage of a barefoot runner, a modern sprinter and classic sneakers

Two striped knit sweaters tied together by the sleeves

Three folded printed shirts forming a winning tic-tac-toe line

Headless invisible-body streetwear outfit seated on a folding chair

T-shirt-shaped cutout in paper revealing grassy hills

Rows of colourful graphic tees laid on concrete with a person walking among them

Mid-air model in white car-print tee surrounded by flying burgundy caps and tees

Headless ghost-mannequin outfit of washed brown denim jacket and cargo pants seated on a black folding chair

Three earthy-tone jeans draped over a wooden rail

Model in blue knit vest revealed by hands unzipping a blue knit cardigan

Classical marble statue head wearing a pink hydrogel face mask

Open cream tin forming a crescent moon

Four halves of different shirts spliced into one garment

Model in blue-white striped co-ord against matching striped set

Woman in side profile walking with two black shopping bags

Outfit arranged on a red chair as if worn by an invisible person

Blond male model in black suit striding across giant vertical wordmark

Model in textured ivory sleeveless dress, full-length and cropped close-up

Model in black bomber holding white chain handbag on a Milan street

Model in white couture framed by giant pleated fan

Elderly man holding lemons over his eyes

Man in black coat facing woman's reflection in steel elevator

Model in white shirt and jeans among classical plaster busts

Seated model in cream knit, seen through an oval mirror

Platinum-haired model in red suit beside a white panther

Model mid-stride in black dress with green heels and croc handbag

Model in metallic gold top against grassy black dune, runway silhouettes below

Pink lip tint bottle and wand in a clear liquid splash

Exploded floating hand cream tube with rose petals and shea butter in a pastel sky

Three women walking, stretching and squatting in arched niches

Model framed by giant pleated ivory fans and a pleated collar