Line of people holding hands, forming a coiled phone cord that runs to a black handset

Reference found on Pinterest, saved by Dilara Dal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Line of people holding hands, forming a coiled phone cord that runs to a black handset

A smooth white-to-grey gradient backdrop, shot from directly overhead, with long soft shadows cast by small business people. They hold hands in a zigzag that stands in for a coiled phone cord plugging into a glossy black retro handset, which is the visual anchor. The palette is almost all monochrome, with only a blue-and-yellow badge for colour. The visual metaphor is clean and has a premium composited finish.

Palette

#e2e2e3
#cdcdcd
#b5b6b3
#9b9d9b
#151613
#6f767b

Layout: An oversized black handset comes in from the upper right, and a zigzag line of people curves from it down to the lower left. A short two-line headline sits in the upper-middle white space. The body copy, a round brand badge with its tagline and the parent-company contact block run along the bottom.
Typography: Small bold sans-serif headline ending in an ellipsis, with a regular sans for the body copy and a rounded bold wordmark inside a round badge.

All creative ads for telecom brands, electronics stores

photographic
minimal
3d
telephone handset
chain of people holding hands
overhead view
long cast shadows
conceptual
connected
corporate

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Line of people holding hands, forming a coiled phone cord that runs to a black handset.
- Look and feel: A smooth white-to-grey gradient backdrop, shot from directly overhead, with long soft shadows cast by small business people. They hold hands in a zigzag that stands in for a coiled phone cord plugging into a glossy black retro handset, which is the visual anchor. The palette is almost all monochrome, with only a blue-and-yellow badge for colour. The visual metaphor is clean and has a premium composited finish.
- Layout: An oversized black handset comes in from the upper right, and a zigzag line of people curves from it down to the lower left. A short two-line headline sits in the upper-middle white space. The body copy, a round brand badge with its tagline and the parent-company contact block run along the bottom.
- Typography: Small bold sans-serif headline ending in an ellipsis, with a regular sans for the body copy and a rounded bold wordmark inside a round badge.
- Colours: #e2e2e3, #cdcdcd, #b5b6b3, #9b9d9b, #151613, #6f767b (background #cdcdcd, text #151613, accent #151613).
- Mood and details: conceptual, connected, corporate, telephone handset, chain of people holding hands, overhead view, long cast shadows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8725793025339163-60d0e6d03c69.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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