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Lunar New Year · Story · Reference

3D cutaway red lantern diorama with a gold logo inside

The background is a smooth crimson gradient, with soft studio lighting on a glossy 3D render in red and brushed gold. The focal point is a cut-open lantern that shows a miniature interior with traditional eaves, firecracker strings, a fortune tile and a large gold emblem at its core. Gold ingots, square-holed coins and curly auspicious clouds float around it at different depths, and a red tassel hangs below. The finish is a premium, polished, toy-like 3D render with subtle shadows.

Palette

#a33231
#b83938
#872827
#701f1f
#4d1413
#c3624f

Layout: A central 3D lantern fills the middle of a tall frame, with a red Chinese knot hanging above it and a gold plaque holding the greeting below it. The tagline sits centred along the bottom between thin rules, and the small brand logo sits top-left with plenty of red negative space around it.
Typography: Bold, blocky Chinese display characters set in gold on a red embossed plaque; the tagline uses clean, medium-weight white characters flanked by horizontal lines.

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3d
traditional
ornate
luxury
chinese lantern
chinese knot
gold ingots
copper coins
auspicious clouds
firecrackers
festive
prosperous
celebratory

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: 3D cutaway red lantern diorama with a gold logo inside.
- Look and feel: The background is a smooth crimson gradient, with soft studio lighting on a glossy 3D render in red and brushed gold. The focal point is a cut-open lantern that shows a miniature interior with traditional eaves, firecracker strings, a fortune tile and a large gold emblem at its core. Gold ingots, square-holed coins and curly auspicious clouds float around it at different depths, and a red tassel hangs below. The finish is a premium, polished, toy-like 3D render with subtle shadows.
- Layout: A central 3D lantern fills the middle of a tall frame, with a red Chinese knot hanging above it and a gold plaque holding the greeting below it. The tagline sits centred along the bottom between thin rules, and the small brand logo sits top-left with plenty of red negative space around it.
- Typography: Bold, blocky Chinese display characters set in gold on a red embossed plaque; the tagline uses clean, medium-weight white characters flanked by horizontal lines.
- Colours: #a33231, #b83938, #872827, #701f1f, #4d1413, #c3624f (background #872827, text #c3624f, accent #b83938).
- Mood and details: festive, prosperous, celebratory, chinese lantern, chinese knot, gold ingots, copper coins, auspicious clouds, firecrackers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/91409067437173766-e48286510ddf.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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